Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)

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Команда: Елизавета Сигорская (Peppermint Interactive, Creative Director) и Данила Торбовский (Publicis Visage, копирайтер)

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Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)

  1. 1. #hEARtbeats ! media campaign for Beats Headphones ! by Danylo Tarbosky & Elizabeth Sigorska
  2. 2. Ok, ! we’ve got two perfect pairs of Beats ! for two people with ears that match a perfect heart
  3. 3. but ears are soooo
  4. 4. unique.
  5. 5. there might be only one human hear in the world matching yours one…
  6. 6. so we start a hunt ! ear hunt ! for a perfect pair of ears
  7. 7. WITH SOUND UNITED
  8. 8. site 
 facebook / vkontakte / instagram ! ambient
  9. 9. heartbeats app on topgoods.com.ua
  10. 10. find your perfect heart ! get perfect Beats
  11. 11. register via fb/vk ! upload your ear photo ! invite a friend to check your ears matching ! make your #heartbeats public @ social networks win Beats for your perfect heart ! site mainpage layout reference: http://pakadlabezdomniaka.pl/
  12. 12. don’t have a friend to invite? try #heartbeats roulette ! maybe you’ll find your perfect pair then
  13. 13. all #heartbeats are gathered at online gallery on webpage and social networks
  14. 14. every #heart is unique ! as a piece of art
  15. 15. so we treat it as ART ! #heartbeats gallery ! offline gallery with all the works created during the project printed, framed, and signed with owners’ names ! tagged online ! with a chance for owners to exchange their #heartbeats portraits for a Topgoods cheque
  16. 16. what about your ?

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