Blogs: less what, more how, more wow

blogs ~ wow less what, more how, more a presentation by Amanda Etches-Johnson, IL2008

wow less what, more how, more http://academiclibrary2point0.pbwiki.com/blogs-il2008

why blog? • share news & events • reach out to your users • chronicle the library • give your library a human voice • syndicate, syndicate, syndicate

why blog? • easy • effective • conversational + interactive • distributed

a word about RSS • your users can read your content even when they’re not on your page. • you can reuse your own content on other pages. { check out } RSS in Plain English

wow putting the in your blog

designmatters • simple • clean • useful links { } http://www.loc.gov/blog/

what’s your mission? • why are you blogging? • purpose & scope dictate content { } http://library.duke.edu/blogs/scholcomm/about/

know your audience • this dictates content, design, everything! • make no assumptions • contextualize { } http://www.emich.edu/halle/what_is_rss.html

drop the PR-speak • It’s not a press release • Don’t speak as “The Library”! • Third person? Passive voice? NOT compelling! • Humour is good { } http://www.loc.gov/blog/?p=353

the more the merrier • Share authorship • Who? Staff who are enthusiastic and enjoy writing { } http://www.libraryforlife.org/blogs/lifeline/index.php

steal that idea • What are they doing right? (and how can we copy it?) { http://labs.nypl.org/ } http://library.mcmaster.ca/lab

got substance? add style • It’s not hard to make your blog pretty • Use other media (images, video, etc.) { } http://library.plymouth.edu/page/2

got content? get it out! • Display headlines on your home page • Get it on other pages { } http://www.lib.k-state.edu/

make your blog a 2-way street • Open up comments • Engage your users • Have a comment policy • Invite the community to self-moderate { } http://bfgb.wordpress.com/2008/04/01/the-oxford-english-dictionary/

more for less • why blog when you can microblog? • status updates, quick info, reference questions, etc. { } http://www.library.uiuc.edu/ugl/ http://twitter.com/yalescilib

questions? { advice? experiences to share? }

thanks! { } http://academiclibrary2point0.pbwiki.com

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http://academiclibrary2point0.pbworks.com	10
http://e.tches.ca	9

Blogs: less what, more how, more wow

by amanda etches-johnson on Oct 18, 2008

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