Emerging Trends, 2.0 & Libraries


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  • This presentation has 3 parts:

    - Web 2.0 – what is it?
    - Glue of web 2.0 – some commonalities that most of these new sites have
    - Then look at specifics – blogs, social networking sites, bookmark managers, wikis, IM, podcasting and videocasting

    So, on to the first part...

  • Industry
  • 8 similarities between many web 2.0 tools

    Let’s take a look at some of these emerging trends

  • Subscribing via RSS – need an RSS reader…

  • gives our patrons a way to subscribe to the library
    or to just the content they want

    all original content that our staff is creating for our community
  • RSS feeds. We have about 30 of them!

    It’s allowing us to combine content from different areas - like a librarian’s restaurant review and a book from the catalog - into a single article.

    We also have mashups, like


  • copy paste into reader, click subscribe button, etc...

    like an email reader - but for RSS feeds
    Many ways to subscribe to feeds - depends on tool used

  • one of the most transformational changes on the web. Now, you can leave your opinion - in many places! This is huge - just a short 5 years ago, you couldn’t do that!

    now to my slide - how would you have left a comment about a kid’s program 5-7 years ago in your library?

  • Never lose track of friends again!

  • two types:

    sharing things - photos, videos

    sharing yourself - thoughts and meeting people
  • Digital photo sharing website
    Photos grouped by submitter, tags, and groups
    Commenting on each photo
    RSS of photo feeds – user and tags

  • purchase a toy

    Then kids, using a secret code that comes with their toy doll, ‘adopt’ the cuddly critter online at the webkinz website.

    Once the toy has been ‘adopted’, kids can create virtual rooms on the webkinz website, find friends online, interact with each other, chat, and go hang out in other kids virtual rooms.

    Cool, huh?
  • build-a-bearville

  • Runescape – chat!!! Anyone have patrons using this?

    How about you - do you have an account?

  • http://www.libs.uga.edu/russell/news/podcasts/main.htm

  • Videos by young tscpl customers - we held a claymation workshop, and put the kids’ finished videos on our YouTube account.
  • We partnered with a local school to get some preteens to do book reviews. THis is one of the more popular ones:

    Dr Dill show - watched 1025 times at of last night!

    How many people came to your last pre-teen book club meeting?
  • Reaching out to kids and teens - what if barbie had a book club?

    Quirky, sorta campy - but introduces the book, the author, other similar authors, movies with similar themes, etc...
  • This is key!

  • So now - what can you do with all that junkola I just described to death? Here’s what my library has done so far...
  • today, I want to introduce our digital branch to you. I’ll do that by
    1. introducing you to the library - who we are
    2. then explaining how that works digitally
    3. then briefly sharing some goals
  • So first - who are we? Have you visited our library?
  • we’re busy! Our parking lot is always full, and lots of people walk in our front door to do many different types of things
  • They come for our content! Books, magazines, movies, databases, web access
  • They also come to “do community”
    - to get reference help
    - attend programs and events

    We’re a community hub
  • Now let’s translate that into a digital setting...
  • when we started talking about creating a digital branch, we came up with 3 big goals for it:

    ... and we realized that if we pull this off, we’ll be running two libraries!
  • Who remembers these phrases - way back in the 20th century?

    info sup - all about finding info online and surfing to other websites

    virtual reality - mimicking real life...
  • Those are outdated phrases - today’s web is more like this: look at some of these!

    Doesn’t this sound like real life? Real interactions, real business, will be happening in our digital branch.
  • Those are outdated phrases - today’s web is more like this: look at some of these!

    Doesn’t this sound like real life? Real interactions, real business, will be happening in our digital branch.
  • so let’s look at content again - what’s that look like in our digital branch?
  • used to be books on a shelf
    electronic resources
    someone else’s content that we simply arranged nicely

    RSS feeds - subscribed to, read when you’re ready to read
    original content from librarians to their own community

    and user-generated content... read that PATRON...
  • KCPL’s original content, rss, pointing to their stuff
  • RSS, original content, easy access to important stuff, easy access to librarian
  • PATRON-generated content
  • PATRON-generated content...
  • there’s our library catalog. the way you find books. this is from our old website - you have to visit the site to get to the catalog, and there’s only one place to find it.

  • Here’s what you find in our digital branch - multiple access points!

    normal “go to the catalog” search
    catalog search from our website
    myspace catalog search
    facebook catalog search.

    More places to search = meeting our customers in their favorite hangouts on the web

    It expands our reach
  • databases - we have about 100 - find articles, research info. Very cool!

    Old way - one place to go, just a list with links
  • New way in the digital branch - allows finding them in different ways.

    Popularity - good place to start.
    Subject Guides (content arranged topically) - good place to start

    More ways to access databases = more choices for patrons
  • Anyone heard of RSS? Easy stuff - it does one simple thing:
    1. let’s you subscribe to parts of our website
    We’ll be creating useful, fun content - from book reviews to how to get a job to fun things to do in Topeka
    You can revisit the page - but a better way is to let the new stuff come to you!
    And - you can do this using our digital branch
  • Anyone watch a YouTube video? Seen a photo on the web? You can do that at the library, too - see, hear, and watch what we’re doing - not just read about it.

    All on our digital branch.

  • so that’s content. Lots of new stuff there! How about community? How do you “DO” community in a digital branch? Let me show you what I mean...
  • Remember our busy front door? We have a busy door on the digital branch, too.
  • This is our Grand Entryway. Our new digital branch. We’re still tweaking it... go live March 31!

    But this isn’t our only door in our digital space!
  • Google is another door. Some google searches lead directly to us!
  • Facebook is another dor - type in topeka, and you get us... and the roadrunners.
  • Youtube - yet another digital entryway. People can find good content on Topeka because we’re already there.
  • Same with other search engines... we have MANY digital doors for our customers

  • How about reference? Asking questions? Big community, relational activity at the library. We have multiple ways to do that. We have an Instant Messaging access point on our main page - and even in our library catalog.

    If you get stuck, you can quickly ask a librarian for help!
  • What if you have a question or comment while browsing through our website? You’ll be able to leave comments pretty much anywhere on our site - and we’ll answer you!

    This is a way to start and continue conversations in our digital branch.

  • So - we hit on content and community and our digital branch.

    What are our goals?
  • We want to share. We want to share our wonderful content.

    We want to share the community happening inside our library and outside our walls.

    We want to tell our stories to our county, and help the community tell their stories.

    That’s what our digital branch is all about!
  • A big goal for us is telling our story. We hope to add value to Topeka and Shawnee County through our resources and our communities

    Creating a more social, more community-driven digital presence helps us tell our story, and helps topeka tell us their stories!

  • (ideas from Beth’s Blog (Beth Kanter), originally from people on twitter).

    Or realize that priorities have changed

    don’t think of it as carving out time, make blogging an integral part of the organization’s outreach and marketing

    Quote from a library director: “It’s a dilemma. We want to “unleash” our staff, but we also want to “control” the process. Do you have any practical suggestions for achieving both goals simultaneously? Or should we just relax, and acknowledge that the web 2.0 way of doing things is inherently disorganized and messy?”

    ... did not get it.
  • Rob - putting blogging on his calendar... managing off-desk time better. There are books on this...

    A way to schedule priorities

    Also write more than one post at a sitting. Write for an hour instead of write 1 blog post (from beth’s blog)
  • learning 2.0
    - 15 minutes a day (you DO have this).
    start with your interests
    - find some blogs, start leaving comments

    work through a learning 2.0 plan

    play with new tools!

    Now for the supervisors...

  • managers - don’t do this.

    Quoting Michael Casey and Michael Stephens from CIL2008:

    “Don't ask staff for input if you are not going to use it”

  • Teaching kids how to interact in the 21st century

    web is turning into a digital place, a destination

    we need to open those digital doors and invite our customers to interact with us...

    Because - CLICK

  • Emerging Trends, 2.0 & Libraries

    1. 1. Emerging Trends, 2.0, and Libraries David Lee King Topeka & Shawnee County Public Library davidleeking.com
    2. 2. What is Web 2.0?
    3. 3. Web 2.0 has done a similar thing for the web.
    4. 4. From Wikipedia: “a … second- generation of Internet-based services — such as social networking sites, wikis, communication tools, and folksonomies — that let people collaborate and share information online in ways previously unavailable.”
    5. 5. communication, conversation, participation... Community
    6. 6. Web 2.0 Church 2.0 Music 2.0 Law 2.0 Advertising 2.0 Business 2.0 Library 2.0
    7. 7. Tagging RSS Readers Commenting RSS Glue of Web 2.0 User- Friending Generated Mashups Content Web as Platform
    8. 8. 1. RSS • Does 2 things: • subscribe to other websites that have RSS feeds (aka syndication) • create content in one place, but display it in another place • any content - text, photos, audio, video
    9. 9. RSS
    10. 10. 2. RSS Feed Readers
    11. 11. 3. Tagging, or Folksonomies • Categorizing the web • Choose personal keywords • Browseable and searchable • web 2.0 uses tagging
    12. 12. 4. Leaving Comments • one-on-one in the past • maybe a letter? • Here’s what it can be now
    13. 13. conversation
    14. 14. 29 comments!
    15. 15. On a Director’s Blog!!!
    16. 16. 5. User-Supplied Content • web 2.0 doesn’t exist without user generated content • most web 2.0 sites feature “my stuff” • text • photos • videos
    17. 17. 6. Web as Platform • web-based software • a platform that allows people to interact • not the usual “here’s the info about my organization” • email is a good example
    18. 18. 7. Mashups • From Wikipedia: “A mashup is a website or web application that seamlessly combines content from more than one source into an integrated experience.” • Usually via an API, RSS feed, or JavaScript
    19. 19. 8. Friending • Buddies, friends, contacts, followers • Linking to friends or contacts • sharing content • trusted buddy list
    20. 20. now, let’s jump right in • blogs • social networking sites • bookmark managers • wikis • instant messaging • podcasting and videocasting • Library Catalogs???
    21. 21. blogs
    22. 22. what can you do with blogs? • communicate with your patrons! • start conversations... • new books, videos, what’s new at the library • internal staff newsletter • subject guide current awareness • reaching customers where they are...
    23. 23. Social Networking Sites
    24. 24. What can you do with Social Networking Sites? • Reach patrons in THEIR space • Use contact lists to push events and news • Direct links to library material • Share – why should I attend your teen program? • Use them as search tools
    25. 25. Bookmark Managers • AKA Social Bookmarking • IE favorites is tied to a single PC • Bookmark managers do the same thing… • … but are accessible via the web! • how it works • add a bookmark, add tags, description, clipping • Others can add comments, ratings • Others can subscribe via RSS • searchable
    26. 26. What can you do with Bookmark Managers? • Access your own bookmarks anywhere • Find an expert and subscribe • Search • Share! • actual links • expertise
    27. 27. Wiki • What’s a Wiki? • A website that allows anyone to add and edit content • Great for collaborative authoring • Tracks changes so you can revert back to older page if needed • Monitor changes via RSS • Searchable • Comments can be allowed
    28. 28. What can you do with a Wiki? • Subject Guides • Staff Intranet • Project management • Committee/Taskforce minutes • Allowing patrons to interact with you…
    29. 29. Instant Messaging • AKA IM • Pretty easy – you type, hit enter, they type, hit enter, etc. • Chat history is tracked • Real time communication • PCs, cell phones, PDAs all have IM
    30. 30. IM Clients • Individual clients: • AOL AIM • MSN Messenger • Yahoo! Messenger • IRC, ICQ, Jabber, GTalk, GroupWise Messenger, etc. • Multi-Client services: • Trillian, Gaim, Meebo
    31. 31. What can you do with IM? • IM Reference • IM library staff • Can be less hassle than email or phone • Allowing patrons to reach you!
    32. 32. Podcasting • Web feed of audio that anyone can subscribe to • To listen: • Need an MP3 player • Need an RSS feed • Need a feed reader • Even better - A podcasting aggregator (ie., iTunes and Juice)
    33. 33. Creating a Podcast 1. • Something to say – most important • Microphone = can be a Radio Shack cheapie • Audacity = free • Place to store the podcast – archive.org, blip.tv, etc. = free • RSS feed that will distribute podcasts = free (FeedBurner does this) • Free, free, free vs Time, Time, Time!
    34. 34. What can you do with Podcasting? • Library news/upcoming events • Booktalks • Oral histories • Lectures • Local music • Author readings • Library instruction/guided tours • Reach patrons where they are…
    35. 35. Videocasting • same idea as podcasting - but with video • to watch: need a video player • rss feed • feed reader • even better - a video aggregator (mefeedia, fireant, itunes)
    36. 36. Creating a VideoCast • Something to say • Camcorder – cheapies for $30… • Digital video editing software • Place to store the videocast – archive.org = free • RSS feed that distributes videocasts = free (feedburner again) • pricey, Takes Time, Is Very Cool.
    37. 37. what can you do with video? • lectures, events, instruction • virtual tours • book talks • something completely original • reaching those patrons again...
    38. 38. Amazon vs OPAC
    39. 39. Extending the catalog...
    40. 40. Introducing Topeka’s Digital Branch
    41. 41. Who are We? Digital Translation Goals
    42. 42. Who are We?
    43. 43. Busy Library
    44. 44. Content!
    45. 45. Community
    46. 46. Digital Translation
    47. 47. What’s a Digital Branch? • All services will be both physical and digital • We’ll use the web to build unique stuff • to some, the digital branch will be the only branch We’re running two libraries!
    48. 48. “Information Superhighway?” “Virtual Reality?”
    49. 49. community conversation connections participation invitations user-generated sharing it’s a small world adding “my” thoughts
    50. 50. Content
    51. 51. content
    52. 52. Content
    53. 53. Content
    54. 54. Content
    55. 55. Content
    56. 56. RSS
    57. 57. Media
    58. 58. content creator • librarian • library staff • all staff assigned to help out • trained and released
    59. 59. multimedia content creator • we bought cameras and camcorders • i’m training staff of how to use them • we encourage it • we give time for it
    60. 60. Community
    61. 61. Entryways
    62. 62. conversation • more than content • conversations taking place • ref desk • comments • patron generated content
    63. 63. tracking conversation • summize • google alerts • others • keyword searches • answer and comment when it makes sense! • pass it on to staff
    64. 64. Community
    65. 65. Community
    66. 66. other libraries • comments in catalog • librarything for libraries tagging • forums?
    67. 67. Goals
    68. 68. Sharing Content Our Stories Community
    69. 69. Telling our Story
    70. 70. story means • more than the facts • being a reporter... or an editorialist • blogging! • sharing - our favorite recipes • our trip to spain • and surrounding it with our stuff (books)
    71. 71. How do I make time for new stuff?
    72. 72. Finding Time
    73. 73. Changing focus • Finding time vs willingness and priority • You have to want to change • change job
    74. 74. Schedule your time
    75. 75. Granting time • give time - for reading, playing, learning, creating • send staff to formal training • practical training for staff - teach what's relevant to your staff and library • buy books for training
    76. 76. Yikes! My boss says I need to learn this • 15 minutes a day • start with your interests • find some blogs to read • leave comments • Work through a Learning 2.0 plan
    77. 77. Where to start? • blogs: • blogger.com or wordpress.com • what are you going to write about? • Wikis: • PB Wiki • use it for your next committee project
    78. 78. Where to start? • IM • sign up for AOL Instant Messenger • Use Meebo to chat with co-workers (or me!) • Social Networks • Get a FaceBook account • friend other librarians • Podcasting and Videocasting • think of a reason and a goal, then go for it! • Use whatever’s handy - digital camera video is fine
    79. 79. Why?
    80. 80. This is not your library
    81. 81. This is your library
    82. 82. This is your library
    83. 83. This is your library
    84. 84. Thank you! davidleeking.com