in UX (not)
HOT/NOT in user experience, web design, usability. FLASH.
Audience participation required! I'll ﬂash up an image or word, you tell me if it's HOT or if it's Deﬁnitely not hot. For a few reasons:
NOT so hot.
- it!s ﬂuff. frosting.
- it!s closed and proprietary
- it!s not accessible -- which means that anyone using assistive technology like a screen reader?
HTML 5 MOBILE
HTML 5 MOBILE APPS
Totally hot. Kind of not hot.
- the next major version of the html markup language Channelling Jason Griffey @ Top Tech at ALA Midwinter, who posited that this year we!d see the death
of the app.
- been in development for going on 6 years and it!s ﬁnally ready for primetime.
- HTML itself is an open standard (hot)
With the launch of the iPad last week, apps are probably not going anywhere.
- addition of new tags: e.g. one that embeds video into a page, which will effectively rid us of the
need to use ﬂash altogether. BUT the not hot part is apps are device/OS speciﬁc. Not hot.
How many in the audience have built a standalone app for your library? (1 hand)
How many of you are planning to? (3 hands)
MOBILE WEB VALID MARKUP
Super hot! Unquestionably hot!
- i.e. websites that are optimized for mobile browsers. - good practice -- for both regular format browsing, as well as mobile browsing.
- doable stuff. - valid markup ensures that your web content looks the same, performs the same, and behaves
- best part? you don!t have to create different versions for different devices, like you do with the same across multiple browsers.
- creating a mobile website for your library can be easy thanks to all the different frameworks we
can use to make it happen.
If building for mobile, W3C has this excellent validator. This is the report it spits out.
I ran an *unknown* library through the validator and found it to be 23% mobile ready.
Click on “detailed report” for all the juicy details on what needs to be ﬁxed to optimize your site
for mobile browsing.
THOUGHTFUL DESIGN McDonald!s as an example of thoughtful design? It!s true! In this case only.
Deﬁnitely hot. So is Rodin's thinker. If you visit the McDonald!s website on your mobile device, you see this -- a splash page. And the
only functionality here is a search box where you enter your zip code or city to ﬁnd your closest
Thoughtful design is all about taking user needs into consideration when you design for the McDonald!s.
For all those late-night, Big Mac emergencies.
It is deﬁnitely NOT about just taking your existing site and adding a few tweaks here and there to
make it look better on small format browsers. This is thoughtful design because they!ve done enough user research and testing to ﬁgure out
that the ONLY reason why anyone would visit the McDonald!s website on their mobile device is
It is also NOT about just throwing up a text-version of your site for users visiting on their mobile to ﬁnd the nearest location.
Text Contact to Me
Text Directions to Me
View on Google Maps
HOT mobile site from a library. This is Oregon State University Library. Bottom line with mobile site development: we need to stop thinking about our users in traditional
ways (undergrads, grads, teens etc.)
Probably a bit more text on this screen than I!d like to see BUT the cool part is you can have the
contact and directions texted to yourself OR click a link to view their location on google maps. Instead, need to think about them in ways that are meaningful to the mobile experience.
THIS is thoughtful design, really thinking about the mobile user experience. It!s a small thing with Are they causal visitors?
a big impact. Are they repeat visitors?
Are they urgent visitors? (in search of quick info/and answer; like late-night Big Mac emergency
Need to publish the BARE MINIMUM on our mobile sites but still satisfy all three types of visitors.
Watching users use our sites (regular and mobile)? Watching librarians use our sites (regular and mobile)?
Fantastically hot! Not as hot.
There is no better way to get to the bottom of user frustrations and needs than to watch them We are not designing for librarians.
interact with our interfaces.
PROTIP: do a round of usability with users. Then do the same test with librarians. Review and
compare the results of both tests. Present the results to the librarians. Usually quite enlightening.
Cheese grating kids on the playground is deﬁnitely not hot. Shameful plug: head to usablelibrary.org and print out this poster. Hang it up in your ofﬁce as a
reminder to make sure every decision you make at your library creates a better experience for
Neither is putting our users through frustrating, painful experiences (which we do everyday, on your users.
our mobile sites AND our regular ones).
This is deﬁnitely not hot.