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Blogs: less what, more how, more wow

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presentation on using blogs in libraries, at Academic Library 2.0 Pre-conference at Internet Librarian 2008.

Published in: Technology, Education

Blogs: less what, more how, more wow

  1. 1. blogs ~ wow less what, more how, more a presentation by Amanda Etches-Johnson, IL2008
  2. 2. wow less what, more how, more http://academiclibrary2point0.pbwiki.com/blogs-il2008
  3. 3. why blog? • share news & events • reach out to your users • chronicle the library • give your library a human voice • syndicate, syndicate, syndicate
  4. 4. why blog? • easy • effective • conversational + interactive • distributed
  5. 5. a word about RSS • your users can read your content even when they’re not on your page. • you can reuse your own content on other pages. { check out } RSS in Plain English
  6. 6. wow putting the in your blog
  7. 7. designmatters • simple • clean • useful links { } http://www.loc.gov/blog/
  8. 8. what’s your mission? • why are you blogging? • purpose & scope dictate content { } http://library.duke.edu/blogs/scholcomm/about/
  9. 9. know your audience • this dictates content, design, everything! • make no assumptions • contextualize { } http://www.emich.edu/halle/what_is_rss.html
  10. 10. drop the PR-speak • It’s not a press release • Don’t speak as “The Library”! • Third person? Passive voice? NOT compelling! • Humour is good { } http://www.loc.gov/blog/?p=353
  11. 11. the more the merrier • Share authorship • Who? Staff who are enthusiastic and enjoy writing { } http://www.libraryforlife.org/blogs/lifeline/index.php
  12. 12. steal that idea • What are they doing right? (and how can we copy it?) { http://labs.nypl.org/ } http://library.mcmaster.ca/lab
  13. 13. got substance? add style • It’s not hard to make your blog pretty • Use other media (images, video, etc.) { } http://library.plymouth.edu/page/2
  14. 14. got content? get it out! • Display headlines on your home page • Get it on other pages { } http://www.lib.k-state.edu/
  15. 15. make your blog a 2-way street • Open up comments • Engage your users • Have a comment policy • Invite the community to self-moderate { } http://bfgb.wordpress.com/2008/04/01/the-oxford-english-dictionary/
  16. 16. more for less • why blog when you can microblog? • status updates, quick info, reference questions, etc. { } http://www.library.uiuc.edu/ugl/ http://twitter.com/yalescilib
  17. 17. questions? { advice? experiences to share? }
  18. 18. thanks! { } http://academiclibrary2point0.pbwiki.com

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