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The Social Web:
Why it Matters to Librarians




            Greg Hardin (TWU libraries)
          Lilly Ramin (UNT, Willis Library)
     Shaun Seibel (UNT, Discovery Park Library)

    Presentation for TechNet Conference (5-7-09)
Web 2.0 blah
• When people think of Web 2.0, they think
  social (networks). It is you on the web! How
  you interact with new and existing
  applications.
• “The Social Web” is about identity, reputation,
  presence, relationships, groups, conversations,
  and sharing (From Shaun Connolly blog:
  http://connollyshaun.blogspot.com/2008/05/7-key-
  attributes-of-social-web.html)
RSS in Plain English




http://www.youtube.com/watch?v=0klgLsSxGsU
Types of Information
             RSS Can Bring to You
• News Headlines              • Web 2.0
• News Search Results            –   Blogs
                                 –   Blog Search Results
• Organizational News &
                                 –   Delicious
  Updates
                                 –   Flickr Groups
• Clinical Guidelines
                                 –   Wikis
• Grant Opportunities            –   Youtube
• Journal Table of Contents      –   more …
• Web Searches
Examples of RSS Feeds:
     NIH Grants
Examples of RSS Feeds:
       Blogs
Examples of RSS Feeds: Ebscohost
             Search
Examples of RSS Feeds: Table of
          Contents
Google Reader
• http://www.google.com/reader
RSS Feed: Subscribing
•   1. Find a feed.
•   2. Find the RSS link .
•   3. Copy the URL or link.
•   4. Go to Google Reader.
•   5. Click on Add Subscription.
•   6. Paste in the link.
•   7. Organize the new feed into your folders or
    subject structure.
Subscribing
• Some pages offer
  buttons you can just
  click on to add a feed.

• This allows you to skip
  steps 2-6!
Step 1 (Find Webpage)
• Google News Search
Step 2 (Find RSS Link)
Step 3 (Copy Link)




     or
Step 4 (Sort Feed)
The feed
might look
like this



Manage
subscriptions
allow you to
group feeds
Step 5 (Sort Feed)
• Choose a topic folder or create a new folder.
• TIP: When you view a folder, you see the newest
  items for the topic all integrated together.
ticTOCs




      http://www.tictocs.ac.uk/
Helvetireader




         http://helvetireader.com/
Other Neat Things to Do
                With RSS
• Feed from social bookmarking sites like
  http://delicious.com
• Wikis
• RefWorks – RSS
• ticTOCS - http://www.tictocs.ac.uk
• Helvetireader - http://helvetireader.com/
   – Firefox greasemonkey userscript
• TWU Libraries’ journal alerting service page:
  http://www.twu.edu/library/alerting-service.asp
Twitter




http://vimeo.com/757146
Twitter
Ways librarians may use Twitter
• Twitter reference
• Customer service & outreach
• Broadcast your announcements, news & events
• Ask for feedback
• Broaden your network & reach users
• Locate locals
• Know it first
Twitter Reference




Ex. http://twitter.com/ESClibrary
Twitter Feeds




        http://rsstotwitter.com/
Twitter
• Considering Twitter as part of your library’s
  service? Some best practices to consider:
  – Profiles
  – Standards
  – Consistency
  – Service
  – Staffing
  – Evaluation
Wikis
• Used in academia and libraries for projects
• Collaborate with colleagues by sharing files:
PDFs, Word Documents, JPEG images, etc.
• Most wikis can be made private or public
• Library success: Best practices wiki:
• http://www.libsuccess.org/index.php?title=Main_Page
• Pbwiki/PBWorks e-portfolio is an UNT project
  Ex: http://porfoliotemplate.pbworks.com/
• PBworks example at UNT:        Sidebar

  e-portfolio page definitions
PBwiki e-portfolio: Student example
                                      1. Posted on Blackboard
                                      2. Shared link to her e-
                                         portfolio which served as a
                                         great example for students
                                      3. Librarian received
                                         reference question about
                                         PowerPoint , so she
                                         pushed UNT Tech Skills
                                         tutorial:
                                         http://www.library.unt.ed
                                         u/library-instruction/news-
                                         events/tech-skills-
                                         workshop-power-point-
                                         2007/

                                      Building trust with students so
                                          they ask you anything
Many wiki platforms
• PBworks
(The wiki formally known as PBwiki )

•    Mediawiki

a. Good example:
     http://www.library.ohiou.edu/subjects/bizwiki/index.ph
     p/Main_Page
b. Requirements include:
   Coding knowledge and server space
c. See Wikipedia

•    Wikidot
a.   Add widgets
b.   no advertisements on free account
c.   User-friendly


•    Compare many more wikis:
     http://www.wikimatrix.org/
                                                       http://ask-academic.wikidot.com/meebo-widget
Facebook: library tools



                                          Ex. Penn State Catalog search
                                          application

                                         For more applications:
                                         1. Go to facebook
                                         2. Search for library _
                                         3. Click on application tab
                                         4. Funny and practical results

For custom applications, need the “developer key”
See: http://developers.facebook.com/
Facebook for marketing and outreach
                                   UNT Library examples:
                                   “Club Willis” (created by students)
                                   “Denton Reads”
                                   “Facebook Live!”
                                   “Librarians On Location” / “Librarians
                                   Squared”
                                   Discovery Park, and RIS pages.




Denton Reads:
One book one community project
events advertised, discussion
                                   Librarians on Location (TWU & UNT
board enabled, and events photos
                                   librarians met on campus, outside
                                   libraries
Facebook: library oriented groups

.
Facebook tips for librarians
Faculty and librarians                     Students
                                         Some students don’t want to be your
 Keep dialogue with patrons or         friends/fans get over it
students professional
                                         Let students come to you = no stalking
If your account is both professional   for friends
and personal; keep audience in mind
                                        Advertise events and groups
 Don’t pressure people.                1. Supplements other marketing efforts
Be consistent with your “friending”     2. Utilize features (ex. event pictures)
practices (some patrons or colleagues   3. Best practices (ETG group task)
but not others? )

Flickr, the Nudist in Your Library
•   Market Your Library Events
•   Book displays
•   Promote Services/Collections
•   Connect users
•   Create community
•   Virtual tour
•   Marketing/outreach
•   Wayfinding Map
•   Expanding Instruction
•   Storytelling
Events & Digital Collections
Thomas Memorial    The Library of Congress
   Book Sale          Visual Collection
Storytelling & Displays

Bret Arnett’s The Mosquito   Shawnee Public Oct Displays
Tools & Features
•   Flickr Uploadr
•   Email
•   Flickr Toys
•   Annotations
•   Tagging
•   http://www.flickr.com/tools/


• Flickr widget
Make your Library delicious
•   “Best of Sites”
•   Site Sharing
•   Collection Development
•   Subject Guides
•   Manage online resources
•   Project/idea lists
Delicious Subject Guides




http://www.swissarmylibrarian.net/2007/07/28/library-subject-guides-using-delicious
Virtual Delicious
Tools and Features
• http://delicious.com/help/tools
• http://delicious.com/help/thirdpartytools
Blogs
TWU Libraries Blog (Blogger)       Beta Phi Mu Blog (Vox)




Features:                         Features:
Flexible templates                Flickr uploads
Well known platform               Snap (page preview)
Turn comments off/on              Turn comments off/on
RSS                               RSS
Other social tools
• Tinychat (cool way to create a chat room in
  seconds—good for patrons and meetings)
• LibraryThing
• Friend Feed
• YouTube
  (http://www.youtube.com/ucberkeley)
• Itunes
  (https://itunes.unt.edu/)
Many more…
How do you use the social web?




         Discuss…
Thanks for attending our presentation!
             *********************************
            Questions/Comments? Please contact us!




Greg Hardin         Lilly Ramin                 Shaun Seibel
Texas Woman’s       University of North Texas   University of North
University          Lilly.Ramin@unt.edu         Texas
ghardin@twu.edu     Flickr, Meebo, Twitter:     Shaun.Seibel@unt.edu
                    lillylibrarian

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Socialweb

  • 1. The Social Web: Why it Matters to Librarians Greg Hardin (TWU libraries) Lilly Ramin (UNT, Willis Library) Shaun Seibel (UNT, Discovery Park Library) Presentation for TechNet Conference (5-7-09)
  • 2. Web 2.0 blah • When people think of Web 2.0, they think social (networks). It is you on the web! How you interact with new and existing applications. • “The Social Web” is about identity, reputation, presence, relationships, groups, conversations, and sharing (From Shaun Connolly blog: http://connollyshaun.blogspot.com/2008/05/7-key- attributes-of-social-web.html)
  • 3. RSS in Plain English http://www.youtube.com/watch?v=0klgLsSxGsU
  • 4. Types of Information RSS Can Bring to You • News Headlines • Web 2.0 • News Search Results – Blogs – Blog Search Results • Organizational News & – Delicious Updates – Flickr Groups • Clinical Guidelines – Wikis • Grant Opportunities – Youtube • Journal Table of Contents – more … • Web Searches
  • 5. Examples of RSS Feeds: NIH Grants
  • 6. Examples of RSS Feeds: Blogs
  • 7. Examples of RSS Feeds: Ebscohost Search
  • 8. Examples of RSS Feeds: Table of Contents
  • 10. RSS Feed: Subscribing • 1. Find a feed. • 2. Find the RSS link . • 3. Copy the URL or link. • 4. Go to Google Reader. • 5. Click on Add Subscription. • 6. Paste in the link. • 7. Organize the new feed into your folders or subject structure.
  • 11. Subscribing • Some pages offer buttons you can just click on to add a feed. • This allows you to skip steps 2-6!
  • 12. Step 1 (Find Webpage) • Google News Search
  • 13. Step 2 (Find RSS Link)
  • 14. Step 3 (Copy Link) or
  • 15. Step 4 (Sort Feed) The feed might look like this Manage subscriptions allow you to group feeds
  • 16. Step 5 (Sort Feed) • Choose a topic folder or create a new folder. • TIP: When you view a folder, you see the newest items for the topic all integrated together.
  • 17. ticTOCs http://www.tictocs.ac.uk/
  • 18. Helvetireader http://helvetireader.com/
  • 19. Other Neat Things to Do With RSS • Feed from social bookmarking sites like http://delicious.com • Wikis • RefWorks – RSS • ticTOCS - http://www.tictocs.ac.uk • Helvetireader - http://helvetireader.com/ – Firefox greasemonkey userscript • TWU Libraries’ journal alerting service page: http://www.twu.edu/library/alerting-service.asp
  • 21. Twitter Ways librarians may use Twitter • Twitter reference • Customer service & outreach • Broadcast your announcements, news & events • Ask for feedback • Broaden your network & reach users • Locate locals • Know it first
  • 23. Twitter Feeds http://rsstotwitter.com/
  • 24. Twitter • Considering Twitter as part of your library’s service? Some best practices to consider: – Profiles – Standards – Consistency – Service – Staffing – Evaluation
  • 25. Wikis • Used in academia and libraries for projects • Collaborate with colleagues by sharing files: PDFs, Word Documents, JPEG images, etc. • Most wikis can be made private or public • Library success: Best practices wiki: • http://www.libsuccess.org/index.php?title=Main_Page • Pbwiki/PBWorks e-portfolio is an UNT project Ex: http://porfoliotemplate.pbworks.com/
  • 26. • PBworks example at UNT: Sidebar e-portfolio page definitions
  • 27. PBwiki e-portfolio: Student example 1. Posted on Blackboard 2. Shared link to her e- portfolio which served as a great example for students 3. Librarian received reference question about PowerPoint , so she pushed UNT Tech Skills tutorial: http://www.library.unt.ed u/library-instruction/news- events/tech-skills- workshop-power-point- 2007/ Building trust with students so they ask you anything
  • 28. Many wiki platforms • PBworks (The wiki formally known as PBwiki ) • Mediawiki a. Good example: http://www.library.ohiou.edu/subjects/bizwiki/index.ph p/Main_Page b. Requirements include: Coding knowledge and server space c. See Wikipedia • Wikidot a. Add widgets b. no advertisements on free account c. User-friendly • Compare many more wikis: http://www.wikimatrix.org/ http://ask-academic.wikidot.com/meebo-widget
  • 29. Facebook: library tools Ex. Penn State Catalog search application For more applications: 1. Go to facebook 2. Search for library _ 3. Click on application tab 4. Funny and practical results For custom applications, need the “developer key” See: http://developers.facebook.com/
  • 30. Facebook for marketing and outreach UNT Library examples: “Club Willis” (created by students) “Denton Reads” “Facebook Live!” “Librarians On Location” / “Librarians Squared” Discovery Park, and RIS pages. Denton Reads: One book one community project events advertised, discussion Librarians on Location (TWU & UNT board enabled, and events photos librarians met on campus, outside libraries
  • 32. Facebook tips for librarians Faculty and librarians Students  Some students don’t want to be your  Keep dialogue with patrons or friends/fans get over it students professional  Let students come to you = no stalking If your account is both professional for friends and personal; keep audience in mind Advertise events and groups  Don’t pressure people. 1. Supplements other marketing efforts Be consistent with your “friending” 2. Utilize features (ex. event pictures) practices (some patrons or colleagues 3. Best practices (ETG group task) but not others? ) 
  • 33. Flickr, the Nudist in Your Library • Market Your Library Events • Book displays • Promote Services/Collections • Connect users • Create community • Virtual tour • Marketing/outreach • Wayfinding Map • Expanding Instruction • Storytelling
  • 34. Events & Digital Collections Thomas Memorial The Library of Congress Book Sale Visual Collection
  • 35. Storytelling & Displays Bret Arnett’s The Mosquito Shawnee Public Oct Displays
  • 36. Tools & Features • Flickr Uploadr • Email • Flickr Toys • Annotations • Tagging • http://www.flickr.com/tools/ • Flickr widget
  • 37. Make your Library delicious • “Best of Sites” • Site Sharing • Collection Development • Subject Guides • Manage online resources • Project/idea lists
  • 40. Tools and Features • http://delicious.com/help/tools • http://delicious.com/help/thirdpartytools
  • 41. Blogs TWU Libraries Blog (Blogger) Beta Phi Mu Blog (Vox) Features: Features: Flexible templates Flickr uploads Well known platform Snap (page preview) Turn comments off/on Turn comments off/on RSS RSS
  • 42. Other social tools • Tinychat (cool way to create a chat room in seconds—good for patrons and meetings) • LibraryThing • Friend Feed • YouTube (http://www.youtube.com/ucberkeley) • Itunes (https://itunes.unt.edu/) Many more…
  • 43. How do you use the social web? Discuss…
  • 44. Thanks for attending our presentation! ********************************* Questions/Comments? Please contact us! Greg Hardin Lilly Ramin Shaun Seibel Texas Woman’s University of North Texas University of North University Lilly.Ramin@unt.edu Texas ghardin@twu.edu Flickr, Meebo, Twitter: Shaun.Seibel@unt.edu lillylibrarian