Outreach During COVID-19 by Steven Alaman
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Steven Alaman, Program Manager at Forth gave this presentation at Forth's webinar on August 25, 2020
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Outreach During COVID-19 by Steven Alaman
- 1. Equitable engagement during COVID-19 • Navigating the digital divide • Engage by listening and be creative, be ready to change your approach More outreach is still needed • Most consumers still remain unaware • Less than 10% of automaker advertising • Opportunity to shift daily patterns and advocate for change Adapting to virtual engagement • Virtual EV 101 in Spanish and English • Collaborating with new partner and local orgs to expand reach to new audiences Outreach During Covid-19 August 2020 Forth
- 2. August 2020 Forth Go Forth Showcase Electric Showcase Forth is practicing an abundance of caution by closing down the Forth Showcase to the public during the COVID-19 pandemic. Ride and Drives on pause Programs that rely on in person events such as our ride and drive program are likely to remain on hold until 2021 Alternatives to large gatherings Forth hosted a virtual Roadmap conference in response to the cancelation of EVS33 Impacted Outreach http://roadmapforth.org/
- 3. Botanist House’s free meal program https://forthmobility.org/news/botanist-food- delivery Virginia Garcia Memorial Health Center Outland PHEV loan to help transport COVID-19 tests and treatment to people currently experiencing homelessness Forth has maintained 3 Honda fits located at the Oregon Food Bank locations and at Hacienda CDC Forth Fleet: EV loans during COVID-19 August 2020 Forth
- 4. August 2020 Forth Rentals of Forth’s electric vehicles through Turo and Get Around have seen an increase in demand since COVID-19 Vehicles are cleaned between each customer by completing the following steps: • Wear gloves & mask • Open all windows and turn on the A/C to air the vehicle out • Clean the entire car with a standard car cleaning solution • Disinfect all high touch surfaces again using alcohol (handles, keys, rearview mirror, knobs, steering wheel) • Replacing hand sanitizer in the vehicle with a new to go sized bottle Anyone can host their electric vehicle! Long Term Test Drives
- 5. Forth has partnering with The City of Hood River, Envoy, PacifiCorp and many others to launch this unique carshare program This pilot project will provide electric vehicle carsharing service to residents, visitors and businesses in Hood River, Oregon Use of public transportation has decreased during covid-19 and the CRuSE project will provide another option for those in Hood river that have decided to look for a safer alternative https://forthmobility.org/news/forth-to-receive- doe-funding-for-clean-rural-shared-electric- mobility-cruse-project The CRuSE Project Launch August 2020 Forth (Photo credit: Larry Geddis)
- 6. August 2020 Forth Volunteer Virtual Videos EV Owners Social Media Series: During National Drive Electric Week Forth will sharing a new EV owner testimonial each day of the week Follow or like Forth at the links below! https://www.instagram.com/forth.mobility/?hl=e n https://www.facebook.com/ForthMobility/ Uplifting Dealerships Forth and the Oregon Electric Vehicles Association are helping promote dealerships that are committed to selling electric vehicles Stay tuned for upcoming webinars! https://forthmobility.org/events
Editor's Notes
- Digital divide may make some communities impossible to reach during covid-19. Understand that many communities are facing unprecedented challenges and that reaching out in a way that seems as if it is business as usual can be harmful Listen, assist and build trust. Even though some consumers may only be reachable through in person events, Forth still wants to air on the side of caution and has canceled in person events until 2021.
- Digital divide may make some communities impossible to reach during covid-19. Understand that many communities are facing unprecedented challenges and that reaching out in a way that seems as if it is business as usual can be harmful Listen, assist and build trust. Even though some consumers may only be reachable through in person events, Forth still wants to air on the side of caution and has canceled in person events until 2021. Luckily the Portland Auto Show was not unaffected by Covid-19, but other autoshows such as the Detroit auto show were not as lucky and the future in uncertain for future auto shows and other events
- During the Covid-19 pandemic Forth repurposed its electric fleet to assist front line workers and free food delivery programs Forth loaned 3 100% electric vehicles to The Botanist house for free meal delivery to people who lost their jobs due to covid-19 This program sought to also keep the restaurant’s local supply chain employed and working during the pandemic as well. Forth loaned out its Plug in Hybrid Mitsubishi Outlander to the local organization Virginia Garcia Memorial Health Center to support their mission to bring Covid-19 tests and treatment to people currently experiencing homelessness The loaned Honda fits are placed to be used by the organizations the house them and the local communities in hopes that they will be used a clean, safe alternative mode of transportation
- Forth hosts low cost %100 electric rentals on Turo and plug-in hybrid rentals on Get Around to let consumers experience a longer test drive and increase electric vehicle access to our local community
- There is more demand than usual for new safe and affordable mobility options due to the decreased use of public transportation. A survey showed that 57% of people United States are less likely to use public transportation due to covid-19 concerns. 24 million Americans relied on public transportation systems for their daily commutes. Due to the Covid-19 pandemic public transportation use has decreased and many of the people who relied on them are looking for safe transportation alternatives. We want to use this opportunity to introduce the local community to using carshares and electric vehicles
- Digital divide may make some communities impossible to reach during covid-19. Understand that many communities are facing unprecedented challenges and that reaching out in a way that seems as if it is business as usual can be harmful Listen, assist and build trust. Even though some consumers may only be reachable through in person events, Forth still wants to air on the side of caution and has canceled in person events until 2021.