This presentation was given as a workshop at the First Car-Sharing Symposium in Utrecht, Netherlands on June 3, 2015

1. The Future of
Mobility &
Carsharing
Susan
Shaheen,
Ph.D

2. ©
UC
Berkeley,
2015
Overview
§ Impacts
§ Mul>-­‐Modal Integra>on
§ Data Sharing & Privacy
§ Longer-­‐Term Trends
§ Summary
©
UC
Berkeley,
2015

3. ©
UC
Berkeley,
2015
Mar:n
et
al.
2010
2008 North American Carsharing
Survey: Key Findings
§ Between
9
to
13
vehicles
removed,
including
postponed
purchase
§
4
to
6
vehicles/carsharing
vehicle
sold
due
to
carsharing
§
25%
sell
a
vehicle;
25%
postpone
purchases
§
27
-­‐
43%
VMT/VKT
reduc:on
per
year,
considering
vehicles
sold
and
purchases
postponed
§ More
users
increased
overall
public
transit
and
non-­‐motorized
modal
use
(including
bus,
rail,
walking,
and
carpooling)
than
decreased
it
©
UC
Berkeley,
2015

4. ©
UC
Berkeley,
2015
Mar:n
et
al.
2010
2008 North American Carsharing
Survey: Key Findings
§ Reduc:on
of
0.58-­‐0.84
metric
tons
of
GHG
emissions
per
year
for
one
household
(mean
observed
and
full
impact)
§ 34%
-­‐
41%
reduc:on
of
GHG
emissions
per
year
for
one
household.
§ $154
-­‐
$435
monthly
household
savings
per
U.S.
member
aRer
joining
carsharing
©
UC
Berkeley,
2015

5. ©
UC
Berkeley,
2015
Mul>-­‐Modal Integra>on
§ Co-­‐loca>ng carsharing with public transit
§ Bike racks
§ Joint fare cards
§ Standardized mobile payment methods
§ Near field communica>ons (NFC)
§ Bluetooth low energy (BLE)
§ Smartphone apps
§ Route planners and aggregators
©
UC
Berkeley,
2015

6. ©
UC
Berkeley,
2015
Designing for Mul>-­‐Modality
©
UC
Berkeley,
2015
Source:
Toole
Design
&
Boston
Complete
Streets

7. ©
UC
Berkeley,
2015
Designing for Mul>-­‐Modality
©
UC
Berkeley,
2015
Source:
Toole
Design
&
Boston
Complete
Streets

8. ©
UC
Berkeley,
2015
Integra>on With Other Shared Modes
§ Bikesharing
§ Ridesharing/carpooling
§ ShuWles & flexible transit services
§ Public transporta>on
§ Smart parking
§ Automated Vehicles
©
UC
Berkeley,
2015

9. ©
UC
Berkeley,
2015
Data Sharing & Privacy
§ Need for:
§ Data standards
§ Industry-­‐wide data sharing
§ Consumer data protec>on
§ Proprietary data protec>on
With operator understanding, the en2re industry wins when
we can measure aggregate carsharing
size and impacts to
advance public policy
©
UC
Berkeley,
2015

10. ©
UC
Berkeley,
2015
Common Ground
§ Challenges such as taxa>on, insurance, and parking impact
en>re industry
§ Solu>ons can be achieved through increased collabora>on
and research
©
UC
Berkeley,
2015

11. ©
UC
Berkeley,
2015
Longer-­‐Term Trends
§ Worldwide growth
§ Market diversifica>on and new service models
§ Commercial mainstreaming (e.g., college, low-­‐income)
§ Blurring lines between hourly car rentals and carsharing
§ Increased use of virtual storefronts in tradi>onal car rentals
§ Increased compe>>on from emerging modes + rise of sharing
economy
§ Convergence of sharing with EVs and AVs an>cipated
©
UC
Berkeley,
2015

12. ©
UC
Berkeley,
2015
Summary
§ Numerous
documented
carsharing
benefits
§ Mul:-­‐modal
integra:on
con:nues
to
develop
(virtual
&
physical)
§ Need
for
data
sharing
&
privacy
§ Longer-­‐term
trends
unfolding
including:
§ Mainstreaming
§ Diversifica:on
of
carsharing
service
§ Blurring
lines
btw.
carsharing
+
car
rental
§ Ecosystem
compe::on
§ EV
+
AV
convergence
with
sharing
©
UC
Berkeley,
2015

13. ©
UC
Berkeley,
2015
Acknowledgements
§ Mineta Transporta>on Ins>tute, San
Jose State University
§ California Department of
Transporta>on
§ Adam Cohen, Elliot Mar>n, Nelson
Chan, and MaW Christensen, TSRC, UC
Berkeley
§ Special thanks to the worldwide
shared mobility operators and experts
who make our research possible
including Timothy Papandreou and
Russell Meddin
©
UC
Berkeley,
2015
www.tsrc.berkeley.edu
Email:
sshaheen@berkeley.edu
Twi_er:
SusanShaheen1