This document presents a study on hybrid cars that investigated their environmental effects and impact on consumer behavior. The study used secondary data sources, focus groups, and interviews to examine how hybrid cars compare to non-hybrids in their manufacturing processes, function in modern society, and what consumers look for when purchasing a vehicle. The results found that while hybrids may provide environmental benefits, they do not always meet consumer expectations. The document recommends that automakers improve hybrid technology and pricing to make hybrids more comparable to conventional cars in order to increase consumer adoption rates.

1. MKT 756
A Study on Hybrid Cars:
Environmental Effects and Consumer
Habits
Presentation for:
ASSOC. PROF. DR. ROSIDAH MUSA
Presentation by:
ALYANI NAZIRAH GHAZALI
2012404652

2. CONTENTS
1
Introduction
2
Purpose of the Study
3
Hybrid Cars
4
Environmental Effects
5
Consumer Behavior
6
Methodology
7
Result
8
Issue
9
Conclusion
10
Recommendation

3. 1
Introduction
Hybrid vehicle technology
and its integration into
society
Revealed what
consumers look for in their
hybrid cars

4. 2
Purpose of the Study
To investigate the overall effects on the
environment due to hybrid cars when compared to
their competition. By comparing their
manufacturing processes, their function in modern
society, and consumer behavior towards
them, we gained a better understanding of hybrid
vehicles and their effect on the environment.
To reveal what consumers who recently bought cars,
both hybrids and non‐hybrids, look for in their cars

5. 3
Hybrid Cars
Definition
Vehicles that utilize multiple forms of fuel to power their engines

7. 4
Environmental Effects
A large portion of the probable ecological harm has been
associated with the change in the atmosphere of our planet
and how the change in climate is affected by what modern
day society currently considers standard activity
Humans are constantly adding harmful gases,
commonly known as greenhouse gases

9. Consumer Behavior
5
Reasons to purchase a new
vehicle
1
Motivation
2 Desire something more
updated
High Mileage
3
Comfort
Sleek appearance
Latest
machinery and
features
Modern
Technology
4
Safety Features
Airbags

10. Characteristics of Hybrid Car
Owner
1
Tend to have much higher
levels of education
3
Tend to be proud
advocates of their vehicles
5
2
4
Give more affirmative
suggestions
6
Environmentally
friendly
7
Much higher
household incomes
The average age of a
hybrid buyer is
fifty‐four while the
average traditional car
buyer is age fifty.
78% more creative than the
common population

11. 6
Methodology
Secondary data
Focus groups
Interviews
Many articles
and online
sources

12. 7
Result

13. 8
Issue
Whether hybrids meet
the expectations for
environmental benefits
suggested by many
people

14. 9
Conclusion
People that buy cars need to know what they
want in a car, choose the right car, and be aware
of the investment that they are entering into
Car manufacturers and dealerships need to
understand the consumer needs and habits
before trying to sell hybrids
Most consumers probably do not take the time to
actually do out the calculations to see if a hybrid
will save them money, but money is something that
they do think about a lot when considering buying
a hybrid

15. 10
Recommendation
Industry needs to find cleaner and more efficient way
of producing lightweight materials such as aluminum
and carbon fiber, which is used in the car bodies.
Industry needs to be able to produce hybrids
with the same or lower levels of emissions and
energy consumption as conventional cars.
Engineers need to develop more effective
electric engines with a greater speed range.
Hybrids need to be comparable to conventional
cars pricewise and performance for consumers to
start purchasing them in a larger scale.

16. THANK YOU