1. Leading Change
EV Roadmap 8
July 29, 2015
Dr Rosemarie Russo,
Sustainability Coordinator, City of Fort Collins
Drive Electric Northern Colorado
2. DENC Initiative
• Launched on February 25th, 2013 at the
Museum of Discovery to achieve
widespread deployment of plug-in electric
vehicles; generate awareness the benefits
EVs provide to the customer as well as the
environment and inform the public on the
accessibility and relative ease of charging
an electric vehicle.
3. “It must be considered that there is
nothing more difficult to carry out, nor
more doubtful of success, nor more
dangerous to handle, than to initiate a
new order of things.”
—Machiavelli’s The Prince
4. Public & Private Partnership
Alignment of Goals
• The primary goal of the
City of Fort Collins and
DENC is to reduce
carbon emissions,
provide highly reliable
electric service and
enhance the overall local
economic health.
Leveraging Media
Resources
• Local TV Channels
• Sustainability E-
Newsletter
• City websites
• Bill inserts
• CSU Marketing Students
• Fort Collins Utilities is
supporting the effort by
installing charging
stations for public use
5. Alignment with
Climate Action Goals
• Community and Municipal
Government: Reduce GHG
by 20% by 2020; 80% by
2030 and carbon neutrality by
2050.
• Municipal Government:
Reduce traditional fuel use by
20% by 2020.
7. Community Values & Partners
• O’Dell’s Electric
Pale Ale
• Hosted XX Event
8. Principal Partners
Electrification Coalition
Nonpartisan, not-for-profit
group of business leaders
committed to promoting
policies and actions that
facilitate the deployment of
electric vehicles on a mass
scale.” They are working to
create and implement new
technological innovations
and increase consumer
acceptance of electrification
throughout communities.
Municipal Governments:
Fort Collins & Loveland
• The cities of Fort Collins
and Loveland have been
working with DENC to
increase the number of
electric vehicles and
install more publicly
available charging
stations throughout
northern Colorado.
• Loveland won
Transforming Local
Government Award
9. Supporting Organizations
New Belgium Brewing Company: known for their innovative
environmentally friendly business model. Their fleet includes: two
hybrid electric delivery trucks, five Prius hybrid cars, and two Nissan
LEAFs that have reduced GHG emissions by 53% per mile since 2006.
They have also installed two free on-site charging stations.
CSU: partnered with DENC since both organizations are alike in their
clean energy development efforts. CSU installed 10 free charging
stations throughout campus.
Schneider Electric: founded in 1836, offer both indoor home and
outdoor commercial electric vehicle charging stations. ns to make the
most of their energy.
Tynan’s Nissan: very involved with the promoting their “green” LEAF
and installing fleet and public charging stations
10. 10
Climate Wise Partners
Climate Wise, Business
Smart.
Recycling/Waste Reduction
• Start solid waste/recycling program
• Internal materials reuse program
• Purchase in bulk
• Use Silverware instead of plastic
• Construction and demolition recycling
• Hold “Zero Waste” meetings/events
Energy Conservation
• Upgrade to ENERGY STAR®
appliances
• Lighting projects
•Cooling Tower
• Turn off computers/lights
• Efficient HVAC upgrade
Transportation
• Alternative Transportation
• Hybrid vehicle use
• Trip optimization
• Biofuel use
Water Conservation
• Xeriscaping
• Aerator replacement
• Sprinkler audit/optimization
• Indoor fixture replacement
11. Lead By Example
Applied community based social marketing
(CBSM) to outreach and education
initiatives by identifying and reducing
barriers & installed 29 stations on City
property.
14. Cost
Concerns
Increase awareness of
different types of
vehicles available in
Northern Colorado:
Nissan LEAF, Mitsubishi
iMiEV, Chevrolet Volt,
Cadillac ELR, Ford
Fusion Energy, Ford C-
Max Energi, BMW i3,
BMW i8, and the Tesla
Model S.
Increase awareness of
tax rebates (Q4) – Public
buildings, libraries and
tax accountants
15. Range Anxiety
• Increase awareness of
apps (Plug Share, Next
Charge) available to find
stations.
• Maps – Community
stations
• Laminated maps in City
vehicles
• Consistent parking signs
and way finder signs
16. Workplace Charging Challenge
• Get 10% workforce to test drive an EV
• Remind employees that EV fleet cars are
available through Operation Services
• Draft policy for workplace charging
• Increase awareness of locations and types
of charging stations
17. Workplace Charging Stations &
Outreach
• Seventeen employers committed to offering electric
vehicle charging stations at the workplace: Brinkman
Partners; City of Fort Collins; Colorado State
University; Brendle Group; Woodward Inc. (Nasdaq:
WWD); New Belgium Brewing Co.; Hewlett-Packard Co.
(NYSE: HPQ); Odell Brewing Co.; Platte River Power
Authority; Fort Collins Mitsubishi; Dellenbach
Motors; Davidson Gebhardt; Tynan’s; Co’s BMW
Center; Spirae; Colorado Clean Energy Cluster;
and Ken’s Muffler & Brake. The announcement was
made at Spirae whose charging equipment will be
partially powered by solar panels as part of Spirae’s
plan to provide a net-zero-impact facility.
18. Drive Leadership Campaign
• Pastor Woody heard about DENC from
the local newspaper and contacted the
program because he wanted to spread the
word about going electric.
• The first step to promoting the use of
electric vehicles at his church was to
install charging stations.
19. People Support Change
When They…
Relate to the vision.
Expect personal gain.
Give input.
Respect the leader.
Believe the time is right.
20. Ride & Drives
The Ride & Drive events feature volunteers
for the DENC and cars “donated” by local
dealerships to increase the overall
knowledge and awareness of electric
vehicles. These events create a high
conversion rate from conventional to electric
vehicle users as well as direct visitors to the
website for more information.
