Bauer Media would be well-suited to distribute the magazine because they already distribute similar niche music magazines like Kerrang that focus on rock music. Distributing through Bauer Media could help the magazine reach a new indie music audience. The magazine could be advertised in Bauer Media's other music magazines to promote it to similar audiences. It would be distributed in major retailers, encouraged online subscriptions, and advertised online through targeted ads to generate interest and sales across different music tastes.

1. Evaluation Question 3 - What kind of
media institution might distribute
your product and why?

2. Who would distribute my product
I have looked at a number of publishers and I think Bauer Media are the best for my magazine. They have a
very good reputation with producing magazines such as Q, Kerrang and Mojo. Kerrang is almost similar as
my magazine as it focuses on bands and more niche music lovers. Therefore I think this publisher would
benefit the magazine as it already knows how to distribute a niche music audience. With them already
distributing other large scale music magazine such as Q magazine it is evidently a well established and
holds a good reputation in the magazine industry. My magazine could bring something else to their
distribution of magazines. Kerrang does seem very familiar to Pitch magazine however Kerrang focuses
more on rock music, mine is more indie. Bauer Media does not have a magazine like pitch and could
therefore benefit them by reaching out to an other music audience.

3. Advertising
Advertising is a important process if I want my magazine to be purchased. My magazine could be advertised
inside some of Bauer Medias other music magazines such as Q and Kerrang which have similar qualities to
my magazine and the audience of these magazine may be interested in a more indie genre making them
want to buy it. The magazine could be advertised on music channels or normal channels so that a large
audience of different tastes in music could be interested in it. Advertising on the web could also be a
possibility such as on social networking site and on adverts on YouTube videos. Or radio stations could
advertise as well as simple ways such as billboards all of these generate interest in the audience so that
they want to go out and buy it.

4. Distribution
I would distribute my magazine to a more indie audience that is fairly niche but is becoming increasing
popular. To do this I would distribute my magazine in large super markets such as
Tesco, Asda, Sainsbury’s, Morrison's, WH Smiths and other shops. I would also encourage
subscription to the magazine so that it would be cheaper each fortnight generating a sustainable
income for the magazine. I would also distribute it online when something similar is browsed online
the magazine could pop up at the side. This pop up could lead straight to the website where they can
decide whether they would like to purchase it, and in doing this they could go out to the shops and
buy it.