1. The document discusses scale and how organizations can achieve greater scale through open communities, being web-centric, and having a global reach from the start.
2. It provides examples of highly scaled online communities and platforms like Wikipedia, Kickstarter, and Google Books to show what is possible with the right approach.
3. Museums are encouraged to think bigger about how to accomplish their missions and engage more people worldwide through embracing new digital approaches and tools that enable widespread participation and collaboration at a large scale.
16. How you feel about this depends
On what you think your mission is
and how you think about scale.
But either way…
17. How you feel about this depends
On what you think your mission is
and how you think about scale.
But either way…
There’s a lot of room at the top
--Business proverb
18. “We won’t even consider a new project unless it
returns 10x better performance than the last one.”
19. Hypothetical Project X, starts where the
National Gallery of Art started, but
grows at 10% a year for 33 years
33. 108.4 million viewers for 2013 Super Bowl
http://www.flickr.com/photos/mbk/2241960032/ (CC BY-NC-SA 2.0)
2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.story
34. 108.4 million viewers for 2013 Super Bowl
1,341,882,399 views of Gangnam Style
http://www.youtube.com/user/officialpsy
40. Over 900,000 registered users
have contributed 14 million edits
and 1.6 billion locations
http://www.openstreetmap.org/ | http://wiki.openstreetmap.org/wiki/Stats | http://www.openstreetmap.org/browse/changeset/14947636
44. We love our museums, libraries, and archives
We want them to be successful
45. We love our museums, libraries, and archives
We want them to be successful
We need them to be super successful
• Put the tools of knowledge creation into more hands
• Share the joy & meaning of artistic and cultural
exploration with more citizens
• Deepen engagement with the challenges that face
our species and nurture the habits of civil and
sustainable society
46. We love our museums, libraries, and archives
This is our job in society!
• Put the tools of knowledge creation into more hands
• Share the joy & meaning of artistic and cultural
exploration with more citizens
• Deepen engagement with the challenges that face
our species and nurture the habits of civil and
sustainable society
47. We love our museums, libraries, and archives
But…can we do this quickly enough
and at big enough SCALE to make a
This is our job in society! substantial difference in the lives of
Individuals and the fate our our
species?
• Put the tools of knowledge creation into more hands
• Share the joy & meaning of artistic and cultural
exploration with more citizens
• Deepen engagement with the challenges that face
our species and nurture the habits of civil and
sustainable society
50. Scale can be confusing
If scale matters, are 1 billion TED videos
better than 2.4 million museum visits?
51. Not necessarily, but the vast difference
in scale is evidence that something
significant—worth studying—is going on
There are more powerful
ways of accomplishing
museum missions than
getting people through
the doors.
52. “Anything is scalable”
Larry Page
http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
54. If you want
scale
start with this Open community
Web-centric
Born global
http://books.google.com/books?id=L5zxn5JFIeQC&printsec=frontcover#v=onepage&q&f=false
55. 1. Start with an open community
• Built-in growth potential
• Network effects
• Joy’s law (the smartest people)
• Minimize drag from unnecessary
intellectual property controls
http://books.google.com/books?id=L5zxn5JFIeQC&printsec=frontcover#v=onepage&q&f=false
56. 2. Be web-centric
Faster, cheaper, more efficient
http://books.google.com/books?id=L5zxn5JFIeQC&printsec=frontcover#v=onepage&q&f=false
57. 3. Be “born global”
• Everyone can be a collaborator,
developer, customer, learner,
community member…
• Global scale, by default
http://books.google.com/books?id=L5zxn5JFIeQC&printsec=frontcover#v=onepage&q&f=false
58. Every meeting
Every project Open community
if you care
about scale
Web-centric
Born global
http://books.google.com/books?id=L5zxn5JFIeQC&printsec=frontcover#v=onepage&q&f=false
59. 1. Start small
2. Ask the users
3. Adapt
4. Experiment
5. Seize the opportunity
at hand
http://books.google.com/books?id=mafZyckH_bAC&printsec=fr
ontcover#v=onepage&q&f=false
60. 1. Take cues from your lead users
2. Build critical mass
3. Provide infrastructure for
collaboration
4. Take your time to get the
structures and governance right
5. Make sure all participants
can harvest value
6. Abide by community norms
7. Let the process evolve
8. Hone your collaborative mind
http://books.google.com/books?id=DVomiOeBg_YC&printsec=frontcover#v=onepage&q&f=fa
lse
61. Museums can go to 11
And when they do,
new opportunities present themselves…
Are Museums a dial that only goes to 5Social Media Week D.C., February 22, 2013Michael Edson (@mpedson), Director, Web and New Media Strategy, Washington, D.C.Photo: New Acropolis Museumby Visit Greecehttp://www.flickr.com/photos/visitgreecegr/5159059503/CC BY-NC-SA 2.0(headline font: Microsoft Sans Seraf)
New Acropolis Museumby Visit Greecehttp://www.flickr.com/photos/visitgreecegr/5159059503/CC BY-NC-SA 2.0
New Acropolis Museumby Visit Greecehttp://www.flickr.com/photos/visitgreecegr/5159059503/CC BY-NC-SA 2.0
http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
http://www.chandra.harvard.edu/photo/2013/w49b/W49B is a highly distorted supernova remnant, produced by a rare type of explosion.
Wikipedia data: http://reportcard.wmflabs.org/Unique visitors: worldWikipedia founded january 20012010-11 operating budget of $28.3M (http://wikimediafoundation.org/wiki/2011-2012_Annual_Plan_Questions_and_Answers#What.27s_the_total_budget_in_this_year.27s_annual_plan_and_how_does_it_compare_with_previous_years.3F)2011-12 plan assumes $25m in donations (
Wikipedia data: http://reportcard.wmflabs.org/Unique visitors: worldWikipedia founded january 20012010-11 operating budget of $28.3M (http://wikimediafoundation.org/wiki/2011-2012_Annual_Plan_Questions_and_Answers#What.27s_the_total_budget_in_this_year.27s_annual_plan_and_how_does_it_compare_with_previous_years.3F)2011-12 plan assumes $25m in donations (
2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.storyWoo hoo (sarchasm) Gangnam Style: 1,341,882,399 views http://www.youtube.com/user/officialpsy
2013 super bowl: 108.4 million viewers. http://www.latimes.com/sports/sportsnow/la-sp-sn-super-bowl-ratings-20130204,0,4439351.storyWoo hoo (sarchasm) Gangnam Style: 1,341,882,399 views http://www.youtube.com/user/officialpsy
Open Street Map Wiki: Statistics, http://wiki.openstreetmap.org/wiki/Stats. Edit number 14,947,636 million was made on February 7, 2013. http://www.openstreetmap.org/browse/changeset/14947636
Yet another view from the ArtScience MuseumBy williamchohttp://www.flickr.com/photos/adforce1/5470291921/CC BY-NC-SA 2.0
Yet another view from the ArtScience MuseumBy williamchohttp://www.flickr.com/photos/adforce1/5470291921/CC BY-NC-SA 2.0
Yet another view from the ArtScience MuseumBy williamchohttp://www.flickr.com/photos/adforce1/5470291921/CC BY-NC-SA 2.0
Yet another view from the ArtScience MuseumBy williamchohttp://www.flickr.com/photos/adforce1/5470291921/CC BY-NC-SA 2.0
"in a corner"by By ghbretthttp://www.flickr.com/photos/orpost/3190831641CC-BYDepicting Ron Mueck's sculpture Untitledfrom the Hirshhorn Museum exhibition Strange Bodies: Figurative Works from the Hirshhorn Collection
(Thanks to Merete Sanderhoff for highlighting these in her talk “Adding, Growing, Sharing, Caring”http://www.slideshare.net/MereteSanderhoff/adding-sharing-growing-caringiifiec09112012 )
Scene From a Galleryby Thomas Hawkhttp://www.flickr.com/photos/thomashawk/372324504CC-BY