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DARK MATTER
Michael Peter Edson | @mpedson
Southeastern
Museum
Conference
The dark matter of the Internet
is open, social, peer-to-peer,
and read/write…
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
And it’s the future of museums*
* And libraries, and archives, and memory/knowledge/heritage institutions of all kinds
Prelude
Mick Jones at the Rock and Roll Public Library (mashup)
http://youtu.be/DbW9FwMK49U
Until the 1960s we thought we had a
pretty good idea of what the universe
was made of.
https://flic.kr/p/f2Ezoe
Milky Way Over McDonald Observatory
Robert Hensley, CC-BY
Until the 1960s we thought we had a
pretty good idea of what the universe
was made of.
You, me, and everything in the cosmos
was believed to be made up of
particles and energy that we could see,
touch, smell, hear, or directly measure
with the instruments of science.
https://flic.kr/p/f2Ezoe
Milky Way Over McDonald Observatory
Robert Hensley, CC-BY
https://flic.kr/p/f2Ezoe
Milky Way Over McDonald Observatory
Robert Hensley, CC-BY
But we were wrong
https://flic.kr/p/f2Ezoe
Milky Way Over McDonald Observatory
Robert Hensley, CC-BY
Not just a little wrong
But we were wrong
https://flic.kr/p/gjHBFe
NGC 6946 - a galaxy in the milky way/NGC 6939
Ram Viswanathan, CC-BY
Wrong at a stupendous
Cat's Eye Nebula
NASA's Marshall Space Flight Center, CC-BY-NC
almost unimaginable scale
https://flic.kr/p/55A3pu
Wrong at a stupendous
And the way in which we were wrong
tells us a lot about how we are using
technology to accomplish our missions…
https://flic.kr/p/ySFE
Hayden Planetarium II
Tom Harlow, CC-BY-NC
…and the power and beauty
that exist now…
http://en.wikipedia.org/wiki/Crab_Nebula
Crab Nebula NGC 1952
Hubble and Spitzer image, public domain
https://flic.kr/p/bLk9pk
Planetarium 1060
Rowan University, CC-BY-NC
just beyond our reach
https://flic.kr/p/oEiKKe
Andromeda Galaxy Clearing the Trees
Stephen Rahn, CC-BY-NC
Astronomer Vera Rubin
http://web.science.mq.edu.au/~orsola/WomenPhysi
cs.html
Andromeda Galaxy Clearing the Trees
Stephen Rahn, CC-BY-NC
In 1967, American
astronomer Vera Rubin,
fresh out of graduate
school, was studying the
rotational speed of the
Andromeda galaxy.
“A program that no one
would care about,” as she
herself described it.
Andromeda
https://flic.kr/p/oEiKKe
http://losmundosdebrana.wordpress.com/2013/05/08/vera-la-espia-de-las-estrellas-i-los-misterios-del-cielo-nocturno/
But on her first night
of observations she
noticed something strange
Vera Rubin
Andromeda Galaxy (M31)
NASA/JPL-Caltech http://www.nasa.gov/mission_pages/galex/pia15416.html#.VEN-Kot4ruc
The outermost stars of the Andromeda
galaxy were traveling way too fast.
Triangulum galaxy
Patryk Kizny
http://scienceblogs.com/startswithabang/2013/02/25/messier-
monday-the-triangulum-galaxy-m33/
In another galaxy, Triangulum, the outermost stars
were moving so quickly that there seemed to be an
invisible mass of 39 billion missing suns
pulling the distant arms of the galaxy forward.
Triangulum galaxy
Patryk Kizny
http://scienceblogs.com/startswithabang/2013/02/25/messier-
monday-the-triangulum-galaxy-m33/
Where was the missing mass?
How do you explain 39 billion missing suns?
Andromeda Galaxy Clearing the Trees
Stephen Rahn, CC-BY-NC
Vera Rubin had discovered Dark Matter
https://flic.kr/p/oEiKKe
Andromeda Galaxy Clearing the Trees
Stephen Rahn, CC-BY-NC
Vera Rubin had discovered Dark Matter
It is now believed that Dark Matter
makes up 90% of the mass of the
universe.
https://flic.kr/p/oEiKKe
And I think the Internet has
a kind of dark matter too
It has an enormous mass and force that
often can’t be seen or detected by
organizations…
https://flic.kr/p/7sB165
The Metropolitan Museum of Art at night, NYC
Andrew Mace, CC-BY-NC-SA
…Working in traditional ways
https://flic.kr/p/e8KMie
Cathedral of Learning
Hjl, CC-BY-NC
The dark matter of the Internet is
open,
social,
peer-to-peer,
read/write…
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
The dark matter of the Internet is
open,
social,
peer-to-peer,
read/write…
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
And without it, we’re only
using a small part of what
the Internet can do to help
us accomplish our
missions.
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
“We became astronomers thinking we
were studying the universe, and now
we learn that we are just studying the
5 or 10 percent that is luminous.”
—Vera Rubin
https://flic.kr/p/fXNhAe
Fast forward 40 years from Vera Rubin’s
first spiral galaxy measurements in 1967,
to January 1, 2007.
Brothers Hank and John Green start a
project called “Brotherhood 2.0”
Brotherhood 2.0
http://youtu.be/w7s3uaLRKVY
https://www.youtube.com/user/vlogbrothers/videos?flow=grid&sort=da&view=0
Over 1,000 Brotherhood 2.0
videos recorded to date
https://www.youtube.com/user/vlogbrothers/videos?flow=grid&sort=da&view=0
They didn’t start by making a website.
They didn’t develop a mobile app.
No marketing budget.
No content review committee.
No brand strategy.
http://youtu.be/0VhYMdnAsyM http://youtu.be/HEW-U9a2Avg
http://youtu.be/8Rl9_JvEKaY http://youtu.be/hG_FCQiKUws
Just two brothers
sharing things that
interest them and
interacting with
people
And to formal institutions,
used to working with
professional content
developers, actors,
videographers and web
developers, it all looks
like a joke
http://youtu.be/kv9ogfBGn54
But look at what happens
as Hank and John Green
move their experiment forward
They create the Vlogbrothers YouTube Channel
(January 1, 2007)
http://youtu.be/vtyXbTHKhI0?list=PL01DB486622C092C0
People are interested, they interact with their followers
“I put up our MySpace page and
we already have 69 friends. How
did that happen so fast? You put
up a little page and then sparks fly
up and Boom!” (February 20,
2007)
“I am absolutely amazed by the
response to my survey. That
survey post has over 63
comments.”
(Remember, this is 2007, the early days of online video)
They start referring to their followers as nerdfighters—nerds who
fight “to reduce worldsuck,” i.e., bad things in the world
http://youtu.be/FyQi79aYfxU
• They begin to notice that the nerdfighters are
interested in social causes
• They encourage nerdfighters to donate money to
certain charities. (The nerdfighters respond with great
enthusiasm.)
They incorporate the Foundation to Decrease World Suck, Inc., a
Montana based 501(c)3 charitable organization, to receive and re-
distribute the charitable donations of nerdfighters.
http://fightworldsuck.org/
They incorporate the Foundation to Decrease World Suck, Inc., a
Montana based 501(c)3 charitable organization, to receive and re-
distribute the charitable donations of nerdfighters.
http://fightworldsuck.org/
(Isn’t reducing world
suck our job too?)
They create the Project for Awesome, an online film festival in
which nerdfighters submit short YouTube videos promoting their
favorite charities.
http://www.projectforawesome.com/
http://circuitsandwires.wordpress.com/author/circuitsandwires/page/3/
In 2013, the Project for Awesome raised $869,146 for the
Foundation to Decrease Worldsuck, which then redistributed the
money to charities chosen by the nerdfighter community.
http://www.projectforawesome.com/
They begin talking about Kiva, a non-profit microfinance
organization that lets individuals make small, short-term
loans to low-income entrepreneurs around the world.
http://www.kiva.org/
http://www.kiva.org/team/nerdfighters
The Nerdfighters Kiva
group has lent $4.5
million through over
150,000 loans
https://web.archive.org/web/20140406051900/http://vidcon.com/
In 2010, Hank green creates the VidCon conference for
creators and fans of YouTube videos
https://web.archive.org/web/20140406051900/http://vidcon.com/
In 2010, Hank green creates the VidCon conference for
creators and fans of YouTube videos
VidCon sells out its
1,400 seat venue, in
advance
https://web.archive.org/web/20140406051900/http://vidcon.com/
In 2010, Hank green creates the VidCon conference for
creators and fans of YouTube videos
VidCon sells out its
1,400 seat venue, in
advance
(The 2014 VidCon sold
out its 18,000 seat
venue, in advance)
In 2010, Hank green creates the VidCon conference for
creators and fans of YouTube videos
Note: Vidcon 2014’s 41 featured speakers
(most of whom you’ve probably never
heard of) have a combined total of
141 million YouTube subscribers and
16.5 BILLION views.
https://docs.google.com/spreadsheets/d/1-xthcq9nXpA-uOdzQ8cSfVypFfvNhTv6GFCeTRrDWWE/edit?usp=sharing
http://youtu.be/OPlo_T_PZsE
In 2013, John and Hank sell out Carnegie Hall for
“An Evening of Awesome”
http://www.nytimes.com/2013/01/17/books/john-and-hank-green-
bring-their-show-to-carnegie-hall.html
https://www.youtube.com/user/crashcourse
With a grant from Google, they create Crash Course, a
YouTube channel of short, educational
science and humanities videos
https://www.youtube.com/user/crashcourse
https://www.youtube.com/user/crashcourse
https://www.youtube.com/user/crashcourse
https://www.youtube.com/user/crashcourse/about
Crash Course has
2.3 million
subscribers and
147 million views
https://subbable.com/
To sustain Crash Course after the Google grant ran out, they
create their own crowd-funding platform, Subbable…
Subbable allows people to
support ongoing creative
projects with small monthly
donations—
including donations of $0.
https://subbable.com/crashcourse
“…Because people who are struggling financially
have enough trouble in their lives without
feeling that they can’t fully be part of something
that matters to them, simply because they don’t
have money.”
http://youtu.be/dYistIWBqYA [around 10:37]. Also see
http://youtu.be/LNalIyHtqHo
—John Green
Image: http://youtu.be/1mUDw0sRZV0
They create DFTBA Records (“Don’t Forget To Be Awesome”),
an online store that features fan merchandise designed by
and for nerdfighters
http://store.dftba.com/
http://store.dftba.com/Sales figures via John Green’s 2013 vidcon keynote
$2 million in sales
(2013)
http://youtu.be/n7bFLFSiVBk
At around 7:30
Valerie2776, the fan who
designed this “Pizza John”
t-shirt, made enough money
in revenue/royalties to
graduate from college
debt-free*
* Which is a big deal here in the USA
https://www.youtube.com/user/theartassignment
John and his wife Sara Urist Green (curator at the
Indianapolis Museum of Art) create The Art Assignment
They challenge viewers to
create and share new works
based on concepts from
contemporary art
http://youtu.be/-TsWM4i-s9Y
http://youtu.be/EE5opIMiD8M
( Animated GIF as a
form of portraiture )
http://24.media.tumblr.com/271e7cd471d6f3dc4734528522d46761/tumblr
_n2rio8IEv81sfm2j1o1_400.gif
https://www.youtube.com/user/theartassignment
90,215 subscribers
1.3 million views
https://www.youtube.com/user/vlogbrothers/about
The Vlogbrothers’ channel
has 2.3 million subscribers
and 485 million views
https://www.youtube.com/user/vlogbrothers/about
The Vlogbrothers’ Network has
• 26 channels,
• 6,113 videos
• 6.2 million subscribers
• 828 million views
They have 8 times more views and 7 times more
subscribers than the
Oprah Winfrey Network’s channel
https://www.youtube.com/user/OWN/about
http://livingoutthebox.wordpress.com/2011/03/09/oprah-winfrey-
inspirational-quotes/
And I’m a
billionaire…
They have 106 times more views and 759 times more
subscribers than the Louvre’s YouTube channel.
And the Louvre is the most
visited museum on Earth
They have 106 times more views and 759 times more
subscribers than the Louvre’s YouTube channel.
http://boom.boomtrain.com/john-hank-green-vlogbrothers/
In summary…
http://boom.boomtrain.com/john-hank-green-vlogbrothers/
…In seven years, two lovable nerds used YouTube and their
own creativity to build what amounts to a vast educational
content community that any museum or cultural institution
on the planet would be proud to call their own.
http://boom.boomtrain.com/john-hank-green-vlogbrothers/
They’ve got millions of avid followers, they’ve helped give
millions of dollars to charity, they’ve elevated and sustained
a discourse about culture, science, thought, suffering, and
existence—and they’re having a blast and making people
happy.
http://prezi.com/bp4icymlqxks/quien-es-hank-green/
These two guys did all this in 7 years.
http://prezi.com/bp4icymlqxks/quien-es-hank-green/
These two guys did all this in 7 years.
I’ve been on website
redesign projects that
lasted 7 years!
I’ve been on committees
that took 7 years to write
a report!
And I work for a $1.3
billion/year company with
6,000 employees!
You’ve probably never heard of the Vlogbrothers or
Brotherhood 2.0. Hank and John Green are working in,
and they’re part of, a kind of Internet production—a
kind of interaction—that is difficult for institutions to
think of as legitimate, sufficiently respectable,
educational, scholarly, or erudite.
You’ve probably never heard of the Vlogbrothers or
Brotherhood 2.0. Hank and John Green are working in,
and they’re part of, a kind of Internet production—a
kind of interaction—that is difficult for institutions to
think of as legitimate, sufficiently respectable,
educational, scholarly, or erudite.
But it seems that the public doesn’t care. It’s likely
that the public doesn’t think of what memory
institutions often do as being sufficiently accessible,
smart, joyous, attentive, generous, welcoming,
imaginative, bold, educational or meaningful to
merit much of their attention.
“Science progresses best
when observations force us
to alter our preconceptions”
Vera Rubin
http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg
In the 1990s, researchers from the Urban
Institute conducted a study of arts and
culture participation in underprivileged
communities in Oakland, California.
Urban Institute report: http://www.urban.org/uploadedpdf/310834_culture_counts.pdf
http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg
When they surveyed
local residents to
find out where they
got their culture,
they were met with
blank stares and a
general reply of
‘we don’t have that
kind of stuff around
here.’
http://commons.wikimedia.org/wiki/File:View-from-Broadway-street-towards-San-Francisco-Oakland-bridge.jpg
But when they returned a
few months later and
asked the question
another way: “who are
the creative people in
your community?” - -
they got an outpouring of
information about the
artists, dancers, writers,
musicians, and other
creative people living
nearby.
The problem wasn’t a lack of culture in the
community, it was that people weren’t associating
their creative lives with the galleries, museums,
concert halls, and other formal arts institutions
that were created and operated on their behalf.
Report: http://www.urban.org/uploadedpdf/310834_culture_counts.pdf https://flic.kr/p/naUzay
Thomas Hawke
Oakland 2010, CC-BY-NC
http://www.uxforgood.com/project/world-ia-day-2014/
How would you “redesign”
the National Endowment
for the Arts (USA)?
http://www.uxforgood.com/project/world-ia-day-2014/
In a similar vein, the organization UX for Good held a “design
challenge” workshop in Washington, DC last February to help
generate new approaches to accomplishing the mission of
America’s National Endowment for the Arts.
Seven teams of information architects and user experience
designers were invited to invent projects, processes, and
programs to “support the arts in every community in the United
States.”
http://www.uxforgood.com/project/world-ia-day-2014/
In a similar vein, the organization UX for Good held a “design
challenge” workshop in Washington, DC last February to help
generate new approaches to accomplishing the mission of
America’s National Endowment for the Arts.
Seven teams of information architects and user experience
designers were invited to invent projects, processes, and
programs to
“support the arts in every community in the United States.”
Designers were told they would have the
equivalent of the NEA’s $130 million
annual budget, staff of 162, and national
network of experts— but they were not
told that the project was for, or about,
the NEA, or that NEA officials were in
attendance.
http://www.uxforgood.com/project/world-ia-day-2014/
In a similar vein, the organization UX for Good held a “design
challenge” workshop in Washington, DC last February to help
generate new approaches to accomplishing the mission of
America’s National Endowment for the Arts.
Seven teams of information architects and user experience
designers were invited to invent projects, processes, and
programs to
“support the arts in every community in the United States.”
When the teams reported back, none of
their concepts proposed to use any aspect
of the existing cultural infrastructure that
the NEA has spent the last 50 years helping
to build.
https://flic.kr/p/8wuSaD
Houston Symphony Tunes Up [modified]
Mike Fisher, CC-BY
In the minds of those designers, America’s
cultural institutions—its museums,
symphonies, operas, ballets, performing arts
centers, and other cultural attractions—did
not seem to be an asset that would help them
support the arts in every community in the
United States.
http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2013/aug/22/your-arts-website-is-rubbish
Online, it may be no different…
“The UK’s 40 biggest cultural
venues attract less than
0.04% of UK web traffic”
“The people who are supposed to be doing
universal access to knowledge, and are getting
$12 billion a year to do it, are not getting the job
done.” [Brewster Kahle]
Beinecke Rare Book & Manuscript Library
Lauren Manning, CC-BY 2.0
http://en.wikipedia.org/wiki/Beinecke_Rare_Book_%26_Manuscript_Library
http://commons.wikimedia.org/wiki/File:Washing_Line,_Iceland.jpg Washing Line in Iceland CC-BY-SA
The Clothesline Paradox
Laundromat, Chicago
Eddie Quinones, 2005. CC-BY https://www.flickr.com/photos/eddiequinones/63376669
Institutions tend to value activity that can be easily
measured (e.g., running a clothes dryer) over
equally important activity that eludes measurement
(e.g., drying clothes outside)
https://plus.google.com/u/0/+Ti
mOReilly/posts/57xa79PfdTU
https://plus.google.com/u/0/+Ti
mOReilly/posts/57xa79PfdTU
“It’s quite clear to me that there
is a new economy of content
that is quite possibly larger
than the old one, but just not
as well measured, because
we measure value captured,
not value created for users.”
—Tim O’Reilly
https://plus.google.com/u/0/+Ti
mOReilly/posts/57xa79PfdTU
“It’s quite clear to me that there
is a new economy of content
that is quite possibly larger
than the old one, but just not
as well measured, because
we measure value captured,
not value created for users.”
—Tim O’Reilly
mission-driven organizations
should be all about creating
value for users!
http://www.forbes.com/sites/ericsavitz/2012/11/12/techonomy-mits-brynjolfsson-says-gdp-undervalues-free-goods/
http://www.forbes.com/sites/ericsavitz/2012/11/12/techonomy-mits-brynjolfsson-says-gdp-undervalues-free-goods/
“The value of free Internet
goods in 2011 was about $300
billion — and increasing at a
rate of about $40 billion a
year.”
—Eric Brynjolfsson
To scale up and scale out
http://www.droog.com/webshop/products/tattoo---still-life-with-flowers/https://www.rijksmuseum.nl/en/rijksstudio
We have some great projects
and experiments to build on.
To scale up and scale out
http://www.droog.com/webshop/products/tattoo---still-life-with-flowers/https://www.rijksmuseum.nl/en/rijksstudio
To scale up and scale out
https://www.rijksmuseum.nl/en/rijksstudio
The question now is how to get
those projects and experiments to
scale up, to more users, and scale
out, to more of our profession
https://flic.kr/p/mqZqzh
At the museum
Bruno Casonato, CC-BY-SA
Leaders of cultural technology projects often tell me that
they have to fight tooth-and-nail for every dollar of funding
and every “yes” of permission from their superiors.
To scale up and scale out
https://flic.kr/p/86GyjS
MOMA: Last Day for Marina Abramović [modified]
Dan Nguyen, CC-BY-NC
Even for projects that are considered to be
successful, project teams are painfully aware of how
much more they could be doing to scale the impact
of their initiatives, if they had adequate support.
To scale up and scale out
A director of a digital media group at a major
metropolitan library system told me of a recent award-
winning project that took two years to bring to fruition…
CERN, Explore Science Museum [modified]
Vladislav Bezrukov, CC-BY https://flic.kr/p/dQbMQd
To scale up and scale out
https://flic.kr/p/dQbMQd
“It’s been great, but we should
be doing 10 of those a year.”
CERN, Explore Science Museum [modified]
Vladislav Bezrukov, CC-BY
To scale up and scale out
Small projects and small outcomes
aren’t a question of the glass being
half empty or half full…
http://en.wikipedia.org/wiki/Is_the_glass_half_empty_or_half_full%3F
Huge Tank – Georgia Aquarium
Chris H, CC-BY-NC https://flic.kr/p/6i52sd
The disconnect here is that the
glass—the Internet and the dark
matter of open, social, read/write
culture—is so much bigger than we
are accustomed to seeing and
thinking about.
Huge Tank – Georgia Aquarium
Chris H, CC-BY-NC https://flic.kr/p/6i52sd
THE GLASS IS HUGE
and getting bigger every minute
2010—Clay Shirky asserts: every year there are
1 trillion hours of free time among among the
educated, Internet- connected citizens of Earth
that can be used for a higher purpose
But a billion people have joined the
Internet since 2010
http://www.internetlivestats.com/internet-users/
And another
5 billion people
are likely to
come online in
the next decade
From http://youtu.be/z3Ynp2gjfQY
“Within my lifetime I fully expect
almost every living human adult,
and most children, in the world
to own one.
http://edge.org/response-detail/10646
Keith Devlin
Executive Director, H-STAR Institute, Stanford University
…The mobile phone.
… That puts global connectivity,
immense computational power, and
access to all the world's knowledge
amassed over many centuries, in
everyone’s hands.
The world has never, ever,
been in that situation
before…
http://www.internetlivestats.com/internet-users/
https://flic.kr/p/4E7q6D
Scene From a Museum
Thomas Hawk, CC-BY-NC
https://flic.kr/p/4E7q6D
Scene From a Museum
Thomas Hawk, CC-BY-NC
We’re so accustomed to the scale of
attention that we get from visitation to
bricks-and-mortar buildings that it’s
difficult to understand how big the
Internet is—
https://flic.kr/p/4E7q6D
Scene From a Museum
Thomas Hawk, CC-BY-NC
We’re so accustomed to the scale of
attention that we get from visitation to
bricks-and-mortar buildings that it’s
difficult to understand how big the
Internet is—
and how much attention,
curiosity, and creativity a
couple of billion people can
have.
http://www.internetlivestats.com/internet-users/
http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
2011
140 billion images
on Facebook
10,000 times larger
than the online
image collection of
the Library of
Congress
http://money.cnn.com/2012/10/04/technology/facebook-billion-users/
2012
September 16, 2013
http://mashable.com/2013/09/16/facebook-photo-uploads/
2013
“Here's how 350 million photos
per day looks in smaller
increments of time:
 14.58 million photo uploads
per hour.
 243,000 photo uploads per
minute.
 4,000 photo uploads per
second.
“Mobile is eating the world, 2013 edition” http://ben-evans.com/benedictevans/2013/11/5/mobile-is-eating-the-
world-autumn-2013-edition
1.2 billion photos uploaded
to the top four mobile social sites every day
2013
“The photo universe
created by hundreds of
millions of people
might be considered a
mega-documentary,
without a script or
director.
Lev Manovich
Watching the World
Aperture 214
http://aperture.org/shop/aperture-214-documentary-
expanded-magazine
http://reddit.com/about
http://reddit.com/about
“We power awesome
communities”
http://reddit.com/about
“Reddit enables the
individual…to reach millions”
http://reddit.com/about
Reddit meetup in
Bangalore, India
http://reddit.com/about
ZOMG!!!!
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
The top
“Ask me Anything”
sessions
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
Barack Obama
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
Sir David Attenborough
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
Bill Gates
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
“I am the guy with two
penises, Ask Me
Anything”
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
“People are hungry for stories.
It's part of our very being.
Storytelling is a form of history,
of immortality too.
It goes from one generation
to another.”
Studs Terkel
Legendary Chicago journalist
and author of “Working”
Image via http://en.wikipedia.org/wiki/Studs_Terkel
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
“The reason nearly everything we put
on the Internet seems trivial is
because, seen in isolation, nearly
everything we do is trivial. There is
nothing of particular moment in the
conversation I have with my wife at the
dinner table… These meaningless
interactions make up nearly the whole
of our lives. They are the invisible
threads that bind us to our friends and
families…The momentous arises only
from the trivial.”
Cory Doctorow
Information Doesn’t Want to be Free
Photo: Jonathan Worth, Creative Commons Attribution 3.0
http://www.reddit.com/r/IAmA/search?q=ama&sort=top&restrict_sr=on
“The reason nearly everything we put
on the Internet seems trivial is
because, seen in isolation, nearly
everything we do is trivial. There is
nothing of particular moment in the
conversation I have with my wife at the
dinner table… These meaningless
interactions make up nearly the whole
of our lives. They are the invisible
threads that bind us to our friends and
families…The momentous arises only
from the trivial.”
Cory Doctorow
Information Doesn’t Want to be Free
Photo: Jonathan Worth, Creative Commons Attribution 3.0
http://tumblr.com
million billion
Http://www.pinterest.com/
Pinterest: 30 billion pins on 750 million boards
In three years Pinterest
grew from a sketch on a
napkin to this
https://www.techdirt.com/blog/casestudies/articles/20140117/11412
925921/artists-embracing-rather-than-fighting-bittorrent-seeing-
amazing-results.shtml
• 8.9m downloads
• 419,000 added to mailing list
• 130,000 link to iTunes
• 68,000 remixes of his tracks
Moby using BitTorrent Bundles
“…artists who embrace
what new technologies
allow seem to see much
better results than trying
to resist the future”
The best online
library you never
heard of…
Library.nu
contained between
400,000 and a
million free books,
and was shut
down in 2012 by a
publishing industry
lawsuit
http://www.aljazeera.com/indepth/opinion/2012/02/2012227143813304790.html
http://www.aljazeera.com/indepth/opinion/2012/02/2012227143813304790.html
“The world, is should not
come as a surprise, is filled
with people who want
desperately to learn. This is
what our world should be
filled with. This is what
scholars work hard to
create: a world of reading,
learning, thinking and
scholarship…[but] the
global demand for learning
and scholarship is not
being met by the
contemporary publishing
industry.”
http://cikitsa.blogspot.com/2012/02/website-formerly-known-as-httplibrary.html
http://cikitsa.blogspot.com/2012/02/website-formerly-known-as-httplibrary.html
“What has annoyed the publishers most, according to
their own statement, is that library.nu earned an
estimated ten million dollars in advertising revenue…
If it is even partly true, it provides a stinging indictment
of the publishers themselves, that they have not had the
imagination or creativity to create a business model that
could generate this kind of revenue and share it with
their authors.”
https://www.kickstarter.com/year/2013/?ref=footer#0-home
https://www.kickstarter.com/year/2013/?ref=footer#0-home
3 million people from
214 countries/territories
and all 7 continents
pledged $480 million to
19,911 projects
https://www.kickstarter.com/projects/fred/emoji-dick?ref=yir2013
https://www.kickstarter.com/projects/701554058/wallonwall-a-photo-exhibition-on-the-berlin-wall?ref=yir2013
https://www.kickstarter.com/projects/1733243159/pacman-and-peso-make-a-music-video-in-north-korea?ref=yir2013
https://www.kickstarter.com/projects/2054592112/mini-museum
Mini Museum
$38,000 goal
$1,226,811 received
https://www.kickstarter.com/blog/thanks-a-billion
https://www.kickstarter.com/1billion (scroll down)
Supporters came from 224 countries
http://toolserver.org/~emijrp/wikimediacounter/
2.2 billion edits to wikimedia projects (November 2014)
http://tools.wmflabs.org/wmcounter//
http://smarthistory.khanacademy.org/
The Khan Academy’s art history
website Smarthistory served over
2 million learners from 200
countries last semester.
http://ocw.mit.edu/about/next-decade/initiatives/
MIT Open Courseware
First decade: 100 million served
Second decade goal: 1 billion served
“We used to define the value of an artwork by
its frame. It’s in a museum. It’s validated by
critics. It’s priced by a label or a store. It is
owned. And so on. And not really, any more…
http://blog.bittorrent.com/2014/01/16/the-bittorrent-report-2013-edition/
http://blog.bittorrent.com/2014/01/16/the-bittorrent-report-2013-edition/
“…We’ve been watching our art objects become
social objects. 2013 was the year that it stuck.
Content has finally caught up with the Internet:
value = virality…
http://blog.bittorrent.com/2014/01/16/the-bittorrent-report-2013-edition/
“… The point of virality is participation in the
emotion of the story, and participation in its
popularity. This requires a different kind of
creative good.”
Mat Mason
Chief Content Officer
Bittorrent
“Openness is not just about distributing information.
It is also a matter of being present in order to interact
and cooperate with the people who want to follow you.
Ideally, openness allows you to work together with
members of the community.” —Merete Sanderhoff
http://www.sharingiscaring.smk.dk/en
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
“At TED, we’ve become a little obsessed
with this idea of openness.”
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
“We opened up our talks to the world, and
suddenly there are millions of people out there
helping spread our speakers’ ideas, and
thereby making it easier for us to recruit and
motivate the next generation of speakers.”
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
“By opening up our translation program,
thousands of heroic volunteers — some of them
watching online right now, and thank you! —
have translated our talks into more than 70
languages, thereby tripling our viewership in non-
English-speaking countries.”
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
“By giving away our TEDx brand, we suddenly
have a thousand-plus live experiments in the
art of spreading ideas….”
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
“And these organizers, they’re seeing each other,
they’re learning from each other. We are
learning from them. We’re getting great talks
back from them. The wheel is turning.”
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation?language=en
http://blog.ted.com/2012/11/13/ted-reaches-its-billionth-video-view/
But is a TED talk as good
as a visit to a museum?
Try Googling
“Ted talk made me cry”
http://www.ted.com/talks/ed_gavagan_a_story_about_knots_and_surgeons
https://www.ted.com/talks/henry_evans_and_chad_jenkins_meet_the_robots_for_humanity
http://www.ted.com/talks/sugata_mitra_the_child_driven_education?language=en
https://youtu.be/fa6ERdxyYdo
What to expect
from libraries in the
21st century:
Pam Sandlian Smith
I've Been to Paris, indrarado
CC-BY-NC https://flic.kr/p/pbfgay
And then think about what
often happens in museums
“[A museum visit] isn’t this amazing, contemplative, aesthetic,
transcendent experience. It’s jostling crowds, it’s feeling hungry,
it’s being annoyed by the people you’re with sometimes, it’s
feeling disappointed that you can’t have the reaction that the
museum wants you to have—that you don’t have the knowledge
and the background to get there. I mean, it’s a whole range of
complicated things.”
Beth Harris, dean of art and history, Khan Academy
“[A museum visit] isn’t this amazing, contemplative, aesthetic,
transcendent experience. It’s jostling crowds, it’s feeling hungry,
it’s being annoyed by the people you’re with sometimes, it’s
feeling disappointed that you can’t have the reaction that the
museum wants you to have—that you don’t have the knowledge
and the background to get there. I mean, it’s a whole range of
complicated things.”
Beth Harris, dean of art and history, Khan Academy
“[A museum visit] isn’t this amazing, contemplative, aesthetic,
transcendent experience. It’s jostling crowds, it’s feeling hungry,
it’s being annoyed by the people you’re with sometimes, it’s
feeling disappointed that you can’t have the reaction that the
museum wants you to have—that you don’t have the knowledge
and the background to get there. I mean, it’s a whole range of
complicated things.”
Beth Harris, dean of art and history, Khan Academy
http://politiken.dk/kultur/ECE2440162/danske-museer-famler-med-de-digitale-teknologier/
"If I must be honest:
Many museums are boring.
It seems as though they are
out of sync with their users.”
Dina Myrup Raabjerg
Alexandra Institute (DK)
http://www.si.edu/Content/opanda/docs/Rpts
2001/01.10.ArtPublic.Final.pdf
“One of the most
striking results of
this generation-
worth of museum
audience studies is
that the explicit
aims of exhibition
planners are rarely
achieved to any
significant degree.”
http://www.pewinternet.org/2014/03/13/library-engagement-typology/http://www.pewinternet.org/2014/03/13/pew-research-more-than-two-thirds-of-americans-
are-actively-engaged-with-public-libraries/
http://www.pewinternet.org/2014/03/13/library-engagement-typology/http://www.pewinternet.org/2014/03/13/pew-research-more-than-two-thirds-of-americans-
are-actively-engaged-with-public-libraries/
“Libraries loom large in the
public imagination, and are
generally viewed very
positively”
http://thefederalist.com/2014/03/18/libraries-are-failing-america/
http://thefederalist.com/2014/03/18/libraries-are-failing-america/
“The public may imagine that libraries are
dynamic centers of learning and
community, but the [survey] data seems
suggest that they’re mostly places where
your prosperous neighbors borrow books
and movies without having to directly pay
for them.”
http://thefederalist.com/2014/03/18/libraries-are-failing-america/
“…This isn’t a libertarian critique or
an elitist one…
“…it’s simply an attempt to point
out that libraries fail to fulfill their
self-defined purpose.”
https://flic.kr/p/cvbKGd
Cologne: Museum Ludwig
Gisella Klein, CC-BY-NC
Does the public have to settle
for what institutions give them?
https://flic.kr/p/cvbKGd
Cologne: Museum Ludwig
Gisella Klein, CC-BY-NC
Does the public have to settle
for what institutions give them?
No!
Permissionless Innovation
https://www.librarything.com/work/14343122
“During the industrial revolution, you had to open a factory.
Alexis Ohanian
• Co-founder of Reddit
• Author of Without Their Permission:
How the 21st century will be made, not
managed
With the Internet revolution, you only need to open a laptop.”
“If you wanted to start a company back in 2000 it was a lot more
difficult than it is today. You’d actually have to go out and buy
dedicated servers…Over this last decade the barrier to entry has
been lowered quite a bit, to where if you have something new
you want to explore it really is a couple thousand dollars to get
something off the ground and launch it… It’s just so much easier
than it was even just a few years ago.”
This Week in Tech episode 228
http://twit.tv/show/this-week-in-tech/228
December 27, 2009
Permissionless Innovation
Kevin Rose
Angel investor
Partner at Google Ventures
Founder, Digg
“…I speak to many people whose organizations
have not even considered what digital
transformation looks like. Not considered a world
where customers will always have better
technology and communication abilities than
they do.”
http://paulbromford.wordpress.com/2013/05/
21/the-battle-against-digital-disruption/
Permissionless Innovation
Paul Taylor
The Battle Against Digital Disruption
http://commons.wikimedia.org/wiki/File:Oblique_facade_2,_US_Supreme_Court.jpg
The staff of the Sunlight Foundation
redesigned the website of the US
Supreme Court…
Without their permission
https://sunlightfoundation.com/blog/2009/06/02/redesigning-the-government-the-us-supreme-court/
“The current web
site has many
shortcomings…”
https://flic.kr/p/7BcpjESlidewalk, by Intangibleart, CC-BY
Snowpocalypse 2010
Washington, DC
https://flic.kr/p/7BcpjESlidewalk, by Intangibleart, CC-BY
After a blizzard forced the ASAE* to
cancel their massive technology
conference in 2010, stranded vendors
and attendees created their own
replacement conference
Snowpocalypse 2010
Washington, DC
* American Society of Association Executives
In 36 hours, volunteers used Twitter,
YouTube, wikis, and other free tools to
create a conference that it usually takes a
staff of 20 almost a year to organize
http://www.asaecenter.org/Resources/ANowDetail.cfm?ItemNumber=48526
Francesca De Gottardo, Alessandro D’Amore, Valeria
Gasparotti, Aurora Raimondi Cominesi, Federica Rossi
In 2014, a group of Italian museum lovers
became frustrated by the lack of online
engagement among Italian institutions
https://facebook.com/groups/svegliamuseo
So they created a Facebook
page and a brand—
Svegliamuseo (literally
“wake up, museums!”)
http://www.svegliamuseo.com/
…And they created a blog
https://twitter.com/svegliamuseo
…And a Twitter account
Download in Italian at http://www.svegliamuseo.com/it/ebook-guida-pratica-per-i-musei/
…And they published
an e-book
Fast…By the time I heard
they were doing it they
were already done
Download in Italian at http://www.svegliamuseo.com/it/ebook-guida-pratica-per-i-musei/
“Our ebook addresses Museum
professionals approaching social
networks, or the web in general, for
the very fist time, as well as those
more experienced but eager to
know more.”
Uffizi Gallery, Florence
Chis Wee, CC-BY 2.0
http://it.wikipedia.org/wiki/Galleria_degli_Uffizi#mediaviewer/File:Uff
izi_Gallery,_Florence.jpg
The Uffizi gallery
Art historian Alexandra
Korey created her own
e-book and app for the
Uffizi gallery (without
their permission)
http://www.arttrav.com/florence/uffizi-app/
“If there is one museum in the world that
is worth spending a lot of time in, it’s
the Uffizi. Unfortunately, it’s not a
museum that loves visitors, and that
visitors love.
It’s a museum that desperately needs a
guide…I took it upon myself to write
that guide.”
Alexandra Korey
@arttrav
http://www.arttrav.com/florence/uffizi-app/
“[We] started watching YouTube videos on how to
make an app”
“40 hours of …watching tutorials and figuring out how
to program”
“25 hours to write the app…plus a whole bunch of
editing”
“Instead of going to to the beach [for August holidays] I
wrote it.”
Rough notes from 2014 interview with Alexandra Korey
https://twitter.com/InvasioniDigita
Invasion Digitali stages
“digital invasions” of
museums, by their
audiences
http://www.invasionidigitali.it/en
Http://www.invasionidigitali.it/en/content/how-organize-invasion
“Spot a museum…or any
other place that you love
and that you think has a
story to tell...
http://www.museomix.org/en/about/
MuseoMix stages
museum events to
create “A networked
museum in touch with
its communities”
http://vimeo.com/49902505
“We take pictures and
liberate them to the web.”
MuseoMix founder Samuel Basson
Fin de la présentation du matin dans la salle
des... Lorena Biret, CC-BY
https://flic.kr/p/aDLcjo
In-museum events
orchestrated by Invasion
Digitali and MuseoMix
are joyous, creative, and
celebratory
https://www.youtube.com/playlist?list=PLbTknSCqWiaeHrqtReu2zLNYt_Vc3ZQOr https://www.youtube.com/user/Museomix/videos
YouTube used as a gallery,
classroom, and party
https://www.youtube.com/user/Museomix/videos
“You need clear, open visibility of what the best people in
[the] crowd are capable of, because that is how you will
learn how you will be empowered to participate.”
—Chris Anderson
http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovationhttp://youtu.be/QYjP5ijpriI?list=UUJl1_ZCKNVFFVIpVG6fMWUg
http://mod.blogs.com/art_mobs/
2004—Art Mobs
facilitated audience-
created podcast tours
(without MoMA’s
permission)
http://audiotourhack.com/unadulterated
2014
Moma Unadulterated:
museum tours created
for kids, by kids
http://laughingsquid.com/museum-hack-a-subversive-non-traditional-tour-of-new-york-citys-metropolitan-museum-of-art/
Museum Hack—
outsider tours of the
Metropolitan
Museum of Art
http://laughingsquid.com/museum-hack-a-subversive-non-traditional-tour-of-new-york-citys-metropolitan-museum-of-art/
“The Metropolitan Museum
of Art can be intimidating…
…So we hacked it.”
Nick Gray, Museum Hack
http://youtu.be/3wU65Ka0Lq8
http://youtu.be/3wU65Ka0Lq8
Mick Jones of
The Clash, at the
opening of the
Rock and Roll Public
Library in London,
2009
http://youtu.be/3wU65Ka0Lq8
Not an “official”
video by the library,
but recorded on a
mobile phone by a
visitor from Brazil
and posted to
YouTube
I recorded it to remember and to show to my friends
here in Brazil this special day. I'm very surprised that
people around the world are still seeing this video and
write thanking me for sharing this moment. This is
amazing!
Isabela Cordaro
November, 2013
(via email)
“The space was very small and I think it
created this intimate mood…
The concert was very emotional, I cried
a lot when Mick Jones talked about Joe
Strummer - and he cried too! -
especially when he played ‘Stay Free.’
http://youtu.be/3wU65Ka0Lq8
263,193 views
Passionate, creative, sharing
people like Isabela Cordaro are
everywhere—we need only to
look for them, and meet them at
eye level, as friends.
“Only with the Internet can a peasant I have
never met hear my voice and I can learn what’s
on his mind. A fairy tale has come true.”
Ai Weiwei
http://www.globaltimes.cn/special/2009-11/488006_2.html
“I realized the community has never been
about us, Hank. It’s been about having big
conversations around big questions and
lifting up people who need it.”
John Green
http://youtu.be/LcyCEwRb5As
The open, social, and collaborative platforms of the read-write
web make projects these inevitable, and even the largest, most
brilliant institutions can not match the wit and energy of their
followers, particularly when those followers are part of a
network that connects more than a third of humanity.
We should expect to see countless thousands of projects like
these as the Internet continues to grow, platforms become
more powerful and easier to use, and citizens become more
confident in their abilities to challenge, help, and even surpass
the accomplishments of what have previously been sacrosanct
institutions.
Our choice will be whether to ignore or discourage these
people, compete with them, or dedicate ourselves to ensuring
their lifelong success.
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
Until recently, we thought we had a pretty
good idea of what museums were made of.
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
Museums — and with them libraries,
archives, and cultural and educational
institutions of all kinds—were made of
buildings, collections, staff, and visitors:
things we could see, touch, smell, hear, or
directly measure by counting tickets sold
and people through our doors.
https://flic.kr/p/fXNhAe
Rare 360-degree Panorama of the Southern Sky
Peter Rueger , CC-BY-NC
But we were wrong.
Not just a little wrong...
Wrong at a stupendous
almost unimaginable scale
http://www.nasa.gov/multimedia/imagegallery/image_feature_1940.html
Sunset over South America
NASA (public domain)
https://flic.kr/p/rTh2R
A private reception entrance
Éole Wind, CC-BY-NC
Like the universe before Vera Rubin discovered dark
matter, we were seeing only the small percentage of
cultural activity that we expected to see, where we
expected to see it, when we expected to see it.
https://flic.kr/p/crvkuh
Summer Solstice
The Zender Agenda, CC-BY
Our institutions can play a huge role in the story of how
Earth’s 7 billion citizens will lead their lives; make and
participate in their culture; learn, share, invent, create,
cry, laugh, and do in the future…
https://flic.kr/p/aaAwhV
Crown Fountain at Night
Jackman Chiu, CC-BY-NC
…If we begin to work with
true conviction in the areas of
the Internet that are less
familiar to us and more
familiar to the public.
https://flic.kr/p/bLk9pk
Planetarium 1060
Rowan University, CC-BY-NC
We often forget that Tim Berners-Lee
designed the World Wide Web to have a
remarkable central characteristic
“This is for everyone! Tim Berners-Lee sent this tweet
at the opening of the London 2012 Olympic games
Everyone who joined would automatically be granted
the right to both consume and produce—to read, and
write—on equal footing with everyone else.
Story: http://www.zdnet.com/uk/web-inventor-tim-berners-lee-stars-in-olympics-opening-ceremony-7000001744/
“The idea was that anybody who used the web would
have a space where they could write, and so the first
browser was an editor—it was a writer as well as a
reader. Every person who used the web had the ability
to write something.”
“This is for everyone! Tim Berners-Lee sent this tweet
at the opening of the London 2012 Olympic games Quote: http://news.bbc.co.uk/1/hi/technology/4132752.stm
The architecture of the World Wide Web is built upon
these humanistic, democratic ideals, and we can do a
lot of good with them if we make wise choices, and
concentrate our efforts where they’ll matter the most.
Vera Rubin
“In a very real sense, astronomy begins anew.
“In a very real sense, astronomy begins anew.
The joy and fun of understanding the universe we
bequeath to our grandchildren—and to their
grandchildren.
“In a very real sense, astronomy begins anew.
The joy and fun of understanding the universe we
bequeath to our grandchildren—and to their
grandchildren.
With over 90% of the matter in the universe still
to play with, even the sky will not be the limit.”
Quote: Bright Galaxies, Dark Matter, by Vera Rubin, American Institute
of Physics, New York, 1997, p 129
Vera Rubin
Thank you!
Essay: Dark Matter
https://medium.com/@mpedson/dark-matter-a6c7430d84d1 http://youtu.be/-tdLD5rdRTQ
Video of SEMC 2014 keynote
Michael Peter Edson
@mpedson

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