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Co-Creation for UX: Stakeholders are not the problem (they're your secret weapon)

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The user experience community has been developing amazing methods for collaborative design, that are about to be mainstreamed and revolutionize our workplaces. Be part of influencing the massive shift that will do away with classic constructs of creative leadership: our collective genius is more powerful than any force. This presentation walks through the simple basics of co-creation for UX.

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Co-Creation for UX: Stakeholders are not the problem (they're your secret weapon)

  1. 1. (This talk was originally presented the VANUE meetup group in Vancouver, BC, on Wedn STAKEHOLDERS ARE NOT THE PROBLEM (THEY’RE YOUR SECRET WEAPON) @KEVANGILB ERT @DOMAIN7
  2. 2. In some ways, the UX community is years ahead of its time. We have been developing the "cocreative technology" of collaboration since the birth of “What’s obvious to you is amazing to others.” Derek Sivers
  3. 3. A slow project. Agonizing delays. Frustrated stakeholder, frustrated project team. A meeting was called: What can we do to improve this process? Ans A STORY
  4. 4. “If this is such an obvious, fantastic way to work, why aren’t we all doing it already?” A smart client
  5. 5. While participatory methods of design have been accessible for a generation, some of us are still discovering the idea of building creative work togethe 1. It’s new. WHY ISN’T CO-CREATION THE DEFAULT OPTION?
  6. 6. This amazing book just came out in 2016. While the material has been being shared widely online beforehand, the ideas contained there-in — com
  7. 7. A lot of clients and agencies still have habits and expectations of how creative work gets d 1. It’s new. 2. Old habits. WHY ISN’T CO-CREATION THE DEFAULT OPTION?
  8. 8. This style of work, the kind modelled by Mad Men, and classic agencies, is dead. There is no creative genius that is going to come and rescue us.
  9. 9. Frankly, choosing a co-creative, participatory approach is tricky. Facilitation skills aren’t ea 1. It’s new. 2. Old habits. 3. It’s hard. WHY ISN’T CO-CREATION THE DEFAULT OPTION?
  10. 10. Don’t give up. The methods of involvement are legendary. These forces are what have shaped the world since its beginning. When human get toge BUT IT’S POWERFUL
  11. 11. Specifically in the context of UX projects, it can trigger some needed breakthroughs. Speed can pick up. The number of connections, and thus innov Faster projects Diverse ideas Less telephone Empathetic insight Shared vision Better products WHAT YOU’LL GET FROM CO-CREATION
  12. 12. And it’s not that hard: You’ll need you, the person willing to host. You’ll need participants, invited to contribute openly. You’ll need an agenda (a play WHAT YOU’LL NEED TO GET STARTED A facilitator Engaged stakeholders A clear playlist Decision- making criteria A readiness to try Sketching supplies
  13. 13. WHAT YOU’LL NEED TO GET STARTED A facilitator Engaged stakeholders A clear playlist Decision- making criteria A readiness to try Sketching supplies WHAT ELSE?
  14. 14. UX has done this type of collaboration for a while, right? We involve users, we stand up in HOW IS THIS DIFFERENT FROM OTHER UX ACTIVITIES?
  15. 15. Like Adaptive Path modelled through Experience Mapping — we’re used to this.
  16. 16. “Co-creation” differs in that it comes after research. The point is to generate ideas. And the point is to truly involve key stakeholders so vision, buy-i After research Focused on ideation Stakeholder powered Not a document HOW IS THIS DIFFERENT FROM OTHER UX ACTIVITIES?
  17. 17. Co-creation is “making things together.” MAKING MANAGING TOGETHERAPART
  18. 18. We don’t need co-creation all the time, every time; we just need to reintroduce it to our arsenal. It’s a tool we ignore, and never use. We often def Jeff Bezos’ management philosophy of having an “empty chair” to represent the user, as a cue to meeting participants to remember to keep the u The visionaries we admire, the Henry Fords/Steve Jobs, the “artist/visionary” persona, the classic finger-pointing leader, the Don Draper, tend to MAKING MANAGING TOGETHERAPART CO-CREATION MEETINGS SOLO EMAIL
  19. 19. People often complain about the hazards of involving too many people. Photo by Dennis Wong: https://flic.kr/p/92NVcg Too many cooks in the kitchen?
  20. 20. I say that’s a sign you’ve got a huge demand for engagement. Create the infrastructure to allow for greater involvement. Large-scale restaurants hav Photo by Dennis Wong: https://flic.kr/p/92NVcg Too many cooks in the kitchen?REDESIGN THE KITCHEN
  21. 21. The Jeff Bezos management style of keeping a chair empty to rep the user… Photo by ING Group: https://flic.kr/p/EGhyNT Empty chair management?
  22. 22. ..could take it a step further and actually involve the user. Photo by ING Group: https://flic.kr/p/EGhyNT Empty chair management? WHY IS THE CHAIR EMPTY?
  23. 23. …and create a more engaging environment by involving engaged, movement-filled exerc Photo by ING Group: https://flic.kr/p/EGhyNT Empty chair management? WHY IS THE CHAIR EMPTY? AND WAIT, WHY ARE YOU SITTING?
  24. 24. Henry Ford’s singular vision? “If I had asked my customers what they wanted, they would have said a faster horse.” - Henry Ford
  25. 25. I wonder what he might have discovered if he had tried to connect more deeply with people’s needs and approaches? He arrived at one idea of inte “If I had asked my customers what they wanted, they would have said a faster horse.” - Henry Ford WHAT ABOUT INVOLVING THEM?
  26. 26. The classic creative director approach of insisting that bold innovation is an independent act of leadership… “The public is not able to envision the future; it must be led.” - Nory Emori / Hornall Anderson Photo by Troy Mason: https://flic.kr/p/sDBSH
  27. 27. ….may be surprised by what the looked-down-upon public can truly add, when involved at the right moment, with the right tools. “The public is not able to envision the future; it must be led.” - Nory Emori / Hornall Anderson Photo by Troy Mason: https://flic.kr/p/sDBSH HAVE WE TRULY TRIED?
  28. 28. Conventional problem-solving: Look at what is not working, find a solution to change it.
  29. 29. Conventional problem-solving: Look at what is not working, find a solution to change it. Co-creative problem-solving: Look for the available potential, create the space to draw it out.
  30. 30. We often see Stakeholders as the barrier getting in the way of use connecting users to the product more closely. We fantasize about systems whe Stakehold ers Users Prod uct You
  31. 31. The true job of UX is to create the space where stakeholders themselves can become a more connected part of the system of co-creating with user You Stakehol ders Users Product
  32. 32. We are in the midst of exploring and developing a shift that can transform not just our industry, but the business community and the world at large. Photos by Tracey Falk | Painting by Miriam & Rene Thomas
  33. 33. @KEVANGILB ERT @DOMAIN7 GO FORTH AND CO-CREATE.

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