Presented for CASCD on January 25, 2012.

1. SOCIAL
MEDIA
DEVIN VODICKA, EDD
ASSISTANT SUPERINTENDENT, BUSINESS SERVICES
CARLSBAD UNIFIED SCHOOL DISTRICT

2. WHAT IS SOCIAL
MEDIA?
Wikipedia
50 Definitions
Devin’s Definition: Content that can be
pushed, pulled, liked, shared, fed, rated, or
discussed

3. WHY USE IT?
Half of all adults use social network sites
Facebook statistics

4. SOCIAL MEDIA
AND EDUCATION
Tool for learning?
Communication with
staff, families, and
community

5. CARLSBAD UNIFIED
WEB SITE

6. TWITTER

7. FACEBOOK

8. YOUTUBE

9. BLOGGER

10. RECOMMENDATIONS
Start small
Keep number of people involved to a minimum when you begin
Be clear about intent; we decided to amplify our
mission, vision, and values
Commit to stay active—do not let your content become out-of-
date
Use photos and visuals
Connect with others to build your audience
Celebrate the little things
Develop and leverage your own voice (ie control the message)
Use tools such as socialoomph or hootsuite to simplify process
Be willing to learn!

11. BOARD POLICIES

12. NEXT STEPS
Implement new Board
Policies and Admin Regs
Continue to explore
opportunities to improve
student learning through
social media
Continue to leverage social
media as communication tool
School Site Pages
PTA/Foundations
Connect with others to build
extended learning
community