Social Media for School Leaders

SOCIALMEDIADEVIN VODICKA, EDDASSISTANT SUPERINTENDENT, BUSINESS SERVICESCARLSBAD UNIFIED SCHOOL DISTRICT

WHAT IS SOCIALMEDIA?Wikipedia50 DefinitionsDevin’s Definition: Content that can bepushed, pulled, liked, shared, fed, rated, ordiscussed

WHY USE IT?Half of all adults use social network sitesFacebook statistics

SOCIAL MEDIAAND EDUCATIONTool for learning?Communication withstaff, families, andcommunity

CARLSBAD UNIFIEDWEB SITE

TWITTER

FACEBOOK

YOUTUBE

BLOGGER

RECOMMENDATIONSStart smallKeep number of people involved to a minimum when you beginBe clear about intent; we decided to amplify ourmission, vision, and valuesCommit to stay active—do not let your content become out-of-dateUse photos and visualsConnect with others to build your audienceCelebrate the little thingsDevelop and leverage your own voice (ie control the message)Use tools such as socialoomph or hootsuite to simplify processBe willing to learn!

BOARD POLICIES

NEXT STEPSImplement new BoardPolicies and Admin RegsContinue to exploreopportunities to improvestudent learning throughsocial mediaContinue to leverage socialmedia as communication tool School Site Pages PTA/FoundationsConnect with others to buildextended learningcommunity

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Social Media for School Leaders

by dvodicka on Jan 26, 2012

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Social Media for School Leaders — Presentation Transcript