Admissions + Social Media

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Admissions + Social Media

  1. 1. BEFORE WE BEGINOn a personal level, who uses social media? Facebook, Twitter, LinkedIn, YouTube, etc.What are your goals? Increase applications? Increase retention?How do you measure success?
  2. 2. VIRTUAL CAMPUS TOURS
  3. 3. FACEBOOK.COM/FLORIDAINTERNATIONAL
  4. 4. TWITTER
  5. 5. STUDENT BLOGGING
  6. 6. TUMBLR
  7. 7. FACEBOOK GROUPS
  8. 8. READABOUT.ME
  9. 9. CUSTOMER SERVICE
  10. 10. DISCUSSIONHow should admissions departments utilize social media? ResourcesShould you create a private networking community?What metrics should you be measuring?How do you correlate social media success to institutional outcomes?Why does social media increase enrollment and retention?
  11. 11. QUESTIONS? Betsy Soler – Social Media Community Manager bsoler@fiu.edu Matt Herzberger – Director or Web Communications mherzber@fiu.edu

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