Pubcon Vegas - Link Building
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Pubcon Vegas - Link Building

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Scared of building links? Wondering if you should, or even how to do it safely? Stop fretting and get creating (content, that is). We review what to focus on and what to avoid in this presentation.

Scared of building links? Wondering if you should, or even how to do it safely? Stop fretting and get creating (content, that is). We review what to focus on and what to avoid in this presentation.

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  • Refer to this article for more details on each item in the list: http://prdaily.com/Main/Articles/10711.aspx The list on that page is older – I’ve removed dead links and added a couple new ones to this current list.

Pubcon Vegas - Link Building Pubcon Vegas - Link Building Presentation Transcript

  • what does duane do at bing Bing Webmaster Tools Speaks at shows, runs forums and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 15 years as an inhouse SEO; ran seo at MSN; has helped GM, Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester @duaneforrester And this helps me how? Blogging since 2001; owns 150 domains; runs several websites of his own http://twitter.com/DuaneForrester
  • • Use the free tools provided from the source:
  • • Use the free tools provided from the source:
  • • Often only one or two links will get you ranked • Build links that drive traffic • If you focus on link building for SEO, it shows • Internal links help with usability, but don’t go overboard • Still a useful signal for us • Still getting abused • Avoid buying links, trading links, etc.
  • • So you want more shares for your content, do you? Try these ideas. • Create lists: people love to consume content in list-form. Its quick, easy and simple. • Use hooks: ego, humor, anger, contrarian – be careful with them, but when used well, they are highly effective. • Participate in communities: when you are valued member of a community, the community supports you. • Share others’ information: people love when what they share gets shared itself. Share from trusted sources. • Ask questions: your followers will love the interaction and it’ll grow your following as others engage.
  • •Buying links can lead to…
  • • A metric crap ton of useful links! • Pssst…it’s all on slideshare.net. ;)
  • www.bing.com/webmaster www.hootsuite.com tapbots.com/software/tweetbot/ www.echofon.com/ statigr.am/ inst.me/ www.curalate.com/ www.evernote.com www.ifttt.com www.trackur.com www.sprinklr.com/ www.visibletechnologies.com/ www.socialmention.com mehdoh.com/
  • http://elastic.io/abou t.html • https://zapier.com/# • Zapier is more user friendly than IFTTT, though IFTTT has better channel choices.
  • http://socialmediatoday.com/julieblakley/1516266/7-brands-gettingcreative-vine
  • Alexa.com Board Reader Sysomos Facebook Insights Follower Wonk Google Insights How Sociable Ice Rocket trends Buffer • • • • • • • • • Klout Peerindex Kred Mention Map Social Mention Statigram Twitter Counter Tweetreach Visual.ly