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Content Marketing#contentme

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Questions for Marketers to Ask#contentme

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#contentmeLook up and ask questions before getting started

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#contentme Who is my audience? Where do they hang out? How do they consume content? What’s my goal?

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Who’s Doing It Well?

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#contentme GoPro Cameras making slick vids Camera is attached to the surf board http://www.youtube.com/user/GoProCamera

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#contentme Pottery Barn DIY Tips for the Home http://www.youtube.com/potterybarn

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#contentme Fred Wilson for Blogging Holy Engagemant, Batman http://www.avc.com/

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#contentme An Auto Giant tackles SlideShare (and social media in general) http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how- ford-creates-value-through-social-media

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Whitepapers/ eBooks

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#contentme http://www.hubspot.com/internet-marketing-whitepapers/Hubspot is killing it with content

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Infographics/Visualizations

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#contentme http://aytm.com/blog/research-junction/angry-birds-addiction/This is how an infographic is done

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http://www.grantelevators.com.au/news/state-australian-construction- industryWorks in “boring” niches too, if done really well

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#contentme Interactive Music Map (Thomson UK)This is how a visualization is done

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Inhouse orOutsource?

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Questions to Ask

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#contentme Do I have internal writing resources? Do I have a GOOD graphic designer?Will I need this resource (full time) after this project? Do these resources have the expertise needed (honestly)?

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#contentme If so, go ahead and do it in-house. If not, find the right resources.

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Resourcesfor Content Creation

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#contentme Need copy? http://contently.com/ http://www.textbroker.com/ http://www.zerys.com/

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#contentme Infographics? http://www.shepardportfolio.com/ http://www.97thfloor.com/

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#contentme The Kitchen Sink? Not a bad idea.. http://www.distilled.net/

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#contentme Making Movies? 20 Billion Views every month = a lot of eye balls If it’s non-promotional, social material.

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#contentme Another option (non-promotional)http://vimeo.com/

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#contentme Onsite or Promotional Material Awesome presentation on using video to get more links to your website

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Importance of ConsistentContent Creation (aka Editorial Calendar)

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#contentme Commitment (issues) Consistent Content = Authority and Audience

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#contentme Never Give Up http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012

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#contentme Month to Month Comparison From http://bostjan.konstrukt.it/

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Ways to Stay Consistent

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#contentme http://www.contentmarketinginstitute.com /2010/08/content-marketing-editorial- calendar/ http://michaelhyatt.com/annual-planning- calendar.html Pro tip: Custom calendar for blog posts if you use Google Apps for your business. A few editorial calendar resources

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#contentme Curation or Creation?

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#contentme Easiest way to blog for business Be SEO Friendly: Put it on a subfolder (domain.com/blog), not a subdomain (blog.domain.com)

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#contentme Manage your WP Workflow http://editflow.org/

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Finding andStoring Blog Ideas

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#contentme http://blogspire.zemanta.com/

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#contentme http://percolate.com/Percolate – like Summify, but cooler.

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http://alltop.com/Crowdsourced Ideas FTW #contentme

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http://evernote.com/Evernote for PC, Mac, iPhone, iPad #contentme

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Templating Blog Posts

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#contentmeTemplating is not for everyone

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#contentme Six Blog Post Templates (LinchPin Bloggers) Simplistic but helpful -> The Anatomy Of An Effective Blog Post (@michaelhyatt) A good outline template -> How to Use Evernote As A Blogger (@michaelhyatt)If you’re publishing frequently, a templatemay be a good idea.

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#contentme Don’t copy. Adapt to fit your needs.

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#contentme Content Promotion

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#contentme Identifying Influencers

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#contentme This happens before you create the content

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Finding Prospects Easily

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#contentmeFor some niches. For spammier niches, not as helpful.

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#contentmeBetter for tech-related industries.

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#contentmehttp://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-linksMine your (or your client’s) Twitter followers

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#contentme Zemanta http://zemanta.com/outreach

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HardcoreProspecting

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#contentmeCitation Labs (new kid on the block)

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#contentmeOntolo (Campaigns find your prospects for you)

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#contentmeBuzzstream

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OutreachProductivity

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http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-examples

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#contentmeBuzzstream

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Remember

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#contentme Keep first contact short (hook ‘em) Have value to offer (superb content) Always know what they’ve linked to before (this came first)

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#contentme Good video from Rob Ousbey http://www.distilled.net/store/sl- 2011-hustle/

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Tracking ROI

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#contentmeBuzzstream (crawl your links)

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Linkstant (http://www.linkstant.com/)

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#contentme http://www.wordstream.com/blog/ws/2011/09/01/scale- linkbuilding-with-google-docsGoogle Docs

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#contentmePodio

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#contentme + =ToutApp + Highrise(http://justinbriggs.org/18-tools-to-speed-up-link-building)

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#contentmeRavenTools Link Manager

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#contentmeAnalytics (http://kaushik.net/avinash)

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#contentmeMajesticSEO

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#contentmeOpenSiteExplorer

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Questions? #contentme

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#contentmeLondon - WEBCONTENTVIPLDN07 price£349+vat, normally priced at £449+vatBoston - WEBCONTENTVIPBOS07 price $549,normally priced at $699