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It’s a Blog. It’s a Website.It’s a Blog. It’s a Website.
It’s Marketing…It’s Marketing…
It’s WordPress!It’s WordPress!
A presentation on Blogging with
WordPress
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What is a blog?
•A blog = a web + a log
•It is a website that is frequently updated, with the most
recent entry on top
•A blog is a website with descriptive entries,
commentary, pictures, and video.
•Topics: display of your creative work, events you
participated in, something you saw, exploring a passion,
documenting your life, sharing information, news,...
•Prerequisites: If you can write an e-mail, you can write
a blog.
•The most popular blog hosts are WordPress and Blogger

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Why use a blog?Why use a blog?
• Blogging makes it extremely easy for anyone
to become an online publisher with its easy
to use publishing platforms.
• There’s no technical know-how needed to
publish a blog. If you have something to
say, or a story to tell, just login to your blog
platform and post your blog entry.
• Regardless if you are a small business, or a
multinational company, blogging is integral
to your online content marketing strategy.
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• Regardless if you are a small business, or a
multinational company, blogging is integral to your
online content marketing strategy.
Here are 4 reasons you need to blog:
• Drive traffic to your website
• Increase your SEO
• Position your brand as an industry leader
• Develop better customer relationships
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How does a Website differ from aHow does a Website differ from a
Blog?Blog?
• Traditional Websites:
o A set of ‘static’ pages
• Content does not
change often (or at all)
o Tends to be more sales
oriented
o Typically does not offer a
way to interact with its
visitors
o Often needs a web
designer to make even
minor changes or
additions
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• Traditional Blog:
o Fresh Content, changes
often
• Newest posts appear
highest on the page
o Tends to share insights
and ideas
o Typically offers a space
to post comments and
continue the
conversation
o Offers ability to add
content quickly

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Wouldn’t it be great to combineWouldn’t it be great to combine
the benefits of both a site and athe benefits of both a site and a
blog into one full featuredblog into one full featured
solution?solution?
Each offers valuable information and
compliments the other
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It’s WordpressIt’s Wordpress
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WordPress.com (Hosted by Wordpress) WordPress.org (Self-Hosted)

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What is Wordpress?What is Wordpress?
• Created as a Blog Software, in 2003,
It’s a web-based tool that allows you to quickly and
easily set up your own blogging site for free.
• Open Source (free) application
o Lots of developers came together and volunteered their experience
o Lots of folks continue to create additional tools and add-ons (i.e. themes
and plugins)
o Anyone can use this software free of charge
• Wordpress let’s you add web pages, not just blog
posts
o This allows you to build your site and blog with one toolset
• You can maintain your site, yourself, without a
designer
o Easy to add new pages, video, images…
• Search Engines (like Google) love Blogs
o Fresh, relevant, original content is important
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It’s a Marketing ToolIt’s a Marketing Tool
• WordPress plugin tools that you can be used in small
business website are social share like Facebook and
Twitter Live feed applications, it helps you in boosting
your social media presence.
• Gets the word out: Distribution/Syndication
o Your posts are instantly sent to the world with
RSS
• Allows search engines to receive notice of new content
o Gets you ranked higher, quicker
o People find you easier
• Allows visitors to receive future posts automatically
• Offers interaction with your community
• People can post comments
• Helps you understand what they want and gives ideas for
future posts
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•WordPress is an open source application that
has a huge plugin and theme market online.
•WordPress keeps your website alive with built in
plugins and themes feature that is easy to install
and operate as compared to other Content
Management Systems that are considered as
Open Source online.
•Small Business people always
consider WordPress for their business
portfolio because it is user friendly easy to
customize and it’s affordable.
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A Look at the Software’s Backend:A Look at the Software’s Backend:
WP-Admin and The DashboardWP-Admin and The Dashboard
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^ Example B:
Dashboard Overview
- Content Management
< Example C:
Write a Post
– Visual Editor

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A look at Writing ContentA look at Writing Content
• The administrative section is where the pages and
posts are prepared
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Preparation of Page
Page Presentation to Visitors

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Overview: Why UseOverview: Why Use
Wordpress?Wordpress?• Changing Your
Content is easy: Visual
Editor
o Page and posts can be written
without HTML
o It’s easier than creating a Word
Document
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• Managing Your
Content is a snap:
Content Management
System (CMS)
o Finds pages or images quickly
and easily

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More great things about WordpressMore great things about Wordpress
• Plugins: Tons of free plugins are available
o Think of mini-applications that automate an
action
• Sell from your site with the wp-commerce plugin
• Get site stats with the Google Analytics plugin
• Show your most read posts with the popularity plugin
• Easily add Scripts and 3rd
party applications
o Amazon.com affiliate program scripts
o Constant Contact Sign Up boxes
• Customization
o You are free to customize away
o You may need to hire someone to create a truly
custom look or if you don’t want to try to figure it
out yourself
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CONCLUSIONCONCLUSION
• As you can see, blogging with WordPress.com is
easy to set up, feature packed, and best of all it’s
free (to a point).
• While there are several upgrades that can be had
for additional fees, the basic blogging is free.
Whether it be social commentary or business,
WordPress.com is a great way to get started
blogging.
• To sign up for a free account go to WordPress.com.
• For WordPress's powerful content management and
site design features, including your own personal
domain name go to WordPress.org
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Happy Blogging!
• The beauty about blogging is that anyone, from a
Fortune 500 company to a high school kid can do it
to make a difference in society.
• If you have yet to start a blog, it’s never too late to
get started. There’s really no excuse why you
shouldn't start one today, whether it’s a business,
corporate, or a personal blog.
Somewhere out there, someone is waiting to hear
from you.
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THANK YOUTHANK YOU
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