How to build the next Facebook

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A step by step guide to build the web & mobile apps of tomorrow

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How to build the next Facebook

  1. 1. How to buildthe next FacebookA step by step guide to build the web- & mobile apps of tomorrowallan@blossom.io@allanberger
  2. 2. ContentIntro  How  to  build  the  next  Facebook  Customer  Lifecycle  Recap  Books  Q&A  How to build the next Facebook
  3. 3. IntroVienna  University  of  Technology  Startup  (MyCarMovie)  Agencies       High  Traffic  Facebook  Apps       Web-­‐  &  Mobile  sites  Own  company:  blossom.io  How to build the next Facebook
  4. 4. IntroUSA TripVisited Facebook -> Great development processWill you build the next Facebook?How to build the next Facebook
  5. 5. Facebook Today800+  million  acSve  users           Messaging,  News,  Gaming,  Movie  Trailers  $3.7  billion  revenue  in  2011  How to build the next Facebook
  6. 6. Facemash
  7. 7. Facebook - 8 yrs ago
  8. 8. Ship earlyBuild something quickly (Prototype)Minimum Viable Product (MVP)Get feedback earlierHow to build the next Facebook
  9. 9. Ship often
  10. 10. Ship oftenShip as soon as a feature is readyGet continuous feedbackRoll back a version quicklyHow to build the next Facebook
  11. 11. FocusFocus on the most important problemsLow hanging fruit: Improve what worksSounds simple, but most companies waste a lotof timeHow to build the next Facebook
  12. 12. Focus (2005)
  13. 13. Focus (2007)
  14. 14. Focus (2010)
  15. 15. Focus (2012)
  16. 16. Be boldMake bold decisions, even if wrong sometimesNo risks -> No learningBuilding great things means taking risksHow to build the next Facebook
  17. 17. Be boldTrust your gut feeling: Real Identity
  18. 18. Be boldTrust your gut feeling: Timeline
  19. 19. Be boldTrust your gut feeling:Acquired Friendfeed (small company)Brad Taylor was hired as CTO of FacebookHow to build the next Facebook
  20. 20. Be openShare more information -> better decisions ->greater impactCommunication is a key factorFacebook:Hackathon (Chat, Timeline, Video)How to build the next Facebook
  21. 21. Customer LifecycleAcquisition – What channels do users come from?Activation – What % had a "happy" initial experience?Retention – Do they come back?Referral – Do they like it enough to tell friends?Revenue – Do they Pay?How to build the next Facebook
  22. 22. Customer LifecycleDave McClure500 StartupsTells teams to think about itPirate MetricsHow to build the next Facebook
  23. 23. AquisitionChannels,  Channels,  Channels  (Newsleers,  Blogs,  Campaigns,  …)    Facebook  now:  mouth-­‐to-­‐mouth,  brands,  media  Facebook  earlier:  mouth-­‐to-­‐mouth  (Harvard)  How to build the next Facebook
  24. 24. ActivationProvide  great  iniSal  experience/  smooth  onboarding  Make  your  product  aracSve  /  show  your  value  Values  of  Facebook:  Easily  get  in  touch  with  friends,  classmates,  network  updates  …  How to build the next Facebook
  25. 25. RetentionGet  your  customers  back!  Remind  them  why  you  are  valuable  to  them  (Email,  Personal  Updates)  Facebook:  Magic  Number  10  How to build the next Facebook
  26. 26. ReferralWill  people  tell  their  friends?  Provide  great  app  experience  Only  happy  customers  will  refer  you  How to build the next Facebook
  27. 27. Referral 1  invite  =  250  MB  Free  
  28. 28. Referral Rate  aeer  you  had  a  great  experience  
  29. 29. Referral
  30. 30. RevenueMoneSzaSon  Models  eBook     1  Sme  payment    SpoSfy     SubscripSon  /  Recurring  Payment  Facebook   Partners  (Ads,  Gaming)  How to build the next Facebook
  31. 31. Recap Ship early –> Learn earlyHow to build the next Facebook
  32. 32. Recap Ship often -> Learn oftenHow to build the next Facebook
  33. 33. Recap Focus on what mattersHow to build the next Facebook
  34. 34. Recap Think about the Customer LifecycleHow to build the next Facebook
  35. 35. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas MathisHow to build the next Facebook
  36. 36. Workshop Metrics for PiratesHow to build the next Facebook
  37. 37. MVP ExampleApple Appstore: highlight Website: http://highlig.ht/How to build the next Facebook
  38. 38. Thank you. Questions? @allanberger allan@blossom.io http://www.blossom.ioHow to build the next Facebook

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