Dream Local Digital's, Shannon Kinney, presented at the Local Media Association's 'Virtual Ad Conference,' where she explored how the latest changes in social media platforms are helping sales teams grow revenue. Find out more about our seminars and schedule one for your group here >> http://dreamlocal.com/social-media-online-marketing-seminars/

1. Brought
to
you
by:
Selling with
social media
Shannon Kinney, Founder & Client Success Officer
Shannon@dreamlocal.com @shannonkin
Virtual Ad Conference July 2014

2. The
rules
of
marke.ng
HAVE
CHANGED.

3. How
do
your
customers
FIND
YOU?
THE
QUESTION
USED
TO
BE:

4.
NOW
IS:
WHERE
do
your
current
and
future
customers
find
WHAT
THEY
NEED?

5. 80%
of
internet
users
visit
social
media
sites
and
blogs

6. Who
is
your
REAL
compeGGon?

7. Source: Borrell
© 2014 Borrell
Legacy
Media’s
‘Spindly’
Digital
Legs
Share of Local Digital Advertising

8. Source: Borrell
© 2014 Borrell
Legacy
Media’s
‘Spindly’
Digital
Legs
Share of Local Digital Advertising

9. Your
Customer

10. Their
customers….did
you
know?

11. Their
customers….did
you
know?

12. New
markeGng
tacGcs

15. What
does
it
take?
Listening

16. WHAT’S
NEW?
THE
BIG
SOCIAL
NETWORKS:

18. TwiRer

19. LinkedIn

20. Foursquare
/
Swarm

21. Pinterest

22. Instagram

23. Google+
(G+)

24. YouTube:
2nd
largest
search
engine
(Professionally
designed
page)

25. For
you:
Use
Social
Media
• Remember,
your
customers
are
buying
YOU
• Establish
trust
and
exper.se
(and
use
privacy
seDngs!)
• Leverage
LinkedIn
heavily
for
prospec.ng
• Do
your
homework
before
appointments
• Ask
for
LinkedIn
recommenda.ons,
endorsements
• Ask
for
referrals!

27. shannon@dreamlocal.com
@dreamlocal,
@shannonkin
www.dreamlocal.com
www.facebook.com/dreamlocal
207-­‐593-­‐7665
for
this
opportunity!
THANK
YOU