Dream Local Digital’s, Shannon Kinney, presents in two sessions at the 2014 Social + Mobile Conference in Chicago (http://bit.ly/1oe2bJ2). Her sessions cover best practices for media companies using social media and recent industry changes as the major social media platforms build out their advertising and business support models. Want Shannon to speak at your event? Book it >> http://dreamlocal.com/seminar-request/

1. Instagram
for Business2012
August 2014
#somoconf
Shannon Kinney
Founder, Client Success Officer
Dream Local Digital
shannon@dreamlocal.com, @shannonkin, @dreamlocal

2. Instagram for Business
• Audiences to target:
• Younger
• “Up and coming”
• Influencers
• Still difficult to administer client pages
• No advertising opportunities for SMBs – yet
• Excellent for retail, art, events, and more!!

3. Pro Tips
• Speak to your audience!!!
• It’s about storytelling
• Leverage audience content to boost
engagement
• Contests are excellent tools for fan base
growth
• Develop a #hashtag strategy for the business
• Be gentle with calls to action

4. Customize your
Content

5. Show Behind the Scenes Moments

6. Show Behind the Scenes Moments

7. #Hashtags and #Trends

8. Listen & Respond

9. Inspire your Audience

10. Showcase your
work

11. Showcase your work

12. Case Study

13. Case Study

14. Questions?
Thank you!
shannon@dreamlocal.com
Publishers.dreamlocal.com
www.facebook.com/dreamlocal
@shannonkin, @dreamlocal
207-593-7665