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Growing a Successful InternetMarketing Consulting BusinessPresented by John LogarFounder Make Every Day a Pay Day© John Lo...
How did we get here• We have a lot of Knowledge to share• Our Internet marketing experience• Products• Services• Word Pres...
You Know How• To build a website,• You know about affiliate marketing• You know about lead capture• You know about email m...
You Can Help aLot of BusinessesWith Your Knowledge and SkillsThe Internet Marketing Consulting Business is a low cost busi...
YOU Dot ComNow You Have A• Digital Marketing Agency• Lead Generation & Conversion Consultancy• SEO Consultancy• Video Mark...
What Business Are You In• You Are in the lead generation and conversionbusinessYour Clients Want• They want buying custome...
Your Simple Plan• What you do ?• Who do you do it for?• How you do it ?• What is your goal?• What needs to happen?• What i...
What Services do you provide?• Websites• SEO & SEM• Video Marketing• Press Release Marketing• Social Media Management• Rep...
Who you do it for• What types of companies• How much do they spend on marketing?• What is the value of the customer?• What...
How do you do what you do• You develop a lead generation and conversionstrategy• You have a partnership with quality suppl...
What is your goal• How many clients?• What are they paying you?• What is your target monthly turnover?• What is your avera...
What needs to happen?• How many prospects per month• How many presentations• What is your basic methodologyThat’s the basi...
Selecting a Niche Market• Turnover? 2M – 10M• How many employees 10 – 50• Marketing Spend 100K – 500K• Top of the small an...
Where to find them• Google• Publications, Journals, Magazines, e.g. BRW• Tradeshows• Industry associations• High end confe...
31 Hot Niche Markets• Medical make over market• IT software, hardware• Communications• High End Retail• High End Manufactu...
What you need to do?• You need to identify 10 to 20 prospects in themarket• Do some industry research• Develop a contact s...
Sales Process1. Build your list2. Make contact send an eye opener3. Follow up4. Set up a strategy session (consultation)5....
www.MakeEveryDayAPayDay.com© John Logar 2013
Must Read Booksfor any IM consultant• Getting Everything You Can Out of All Youve Got Jay Abrahamwww.JayAbraham.com• Influ...
www.MakeEveryDayAPayDay.com© John Logar 2013If you’d like to build a six figureconsulting business in 90 days or less visi...
Income DisclaimerAny and all claims or representations, as to income earnings in this presentation, are not to beconsidere...
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How to build a six figure Intenet Marketing Consulting Business

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How to build a six figure Intenet Marketing Consulting Business

  1. 1. Growing a Successful InternetMarketing Consulting BusinessPresented by John LogarFounder Make Every Day a Pay Day© John Logar 2013 www.MakeEveryDayAPayDay.com
  2. 2. How did we get here• We have a lot of Knowledge to share• Our Internet marketing experience• Products• Services• Word Press Courses• Push button get rich quick schemes• Some of you have spent the last 3 yearslearning, trying, not trying, winning and failing• Looking for the next great idea, the next fix, the nextpiece of the puzzle that is going to change everything.www.MakeEveryDayAPayDay.com© John Logar 2013
  3. 3. You Know How• To build a website,• You know about affiliate marketing• You know about lead capture• You know about email marketing• You know about SEO• You know about PPC• You know about Social Media• You know about Mobile Marketing• You know about Local Marketing• You know about Video marketing• You know about podcasting• You know about sales copywritingYou Know a Lot of Stuffwww.MakeEveryDayAPayDay.com© John Logar 2013
  4. 4. You Can Help aLot of BusinessesWith Your Knowledge and SkillsThe Internet Marketing Consulting Business is a low cost business to start and your skillsmake it a very attractive business model.What does it cost to start your IM consulting business?• You IM Consultant.com $10• Business Registration $99 plus• Website Word Press Template Free - $100 plus• Hosting account Host Gator, Bluehost, etc. $4 p/m• High speed broadband connection $29 plus p/m• Mobile phone iPhone, Android, Other $29 - $49 plus p/m• Laptop PC $600 plus or Mac Book Pro 13” $1299 plus• Business Cards www.moo.com from $40 plus delivered anywhere in the worldin 5 daysFor under $2000 you can set up your own professional internet marketingconsulting businesswww.MakeEveryDayAPayDay.com© John Logar 2013
  5. 5. YOU Dot ComNow You Have A• Digital Marketing Agency• Lead Generation & Conversion Consultancy• SEO Consultancy• Video Marketing Agency• Social Media Consultancy• Internet Marketing Agency• Multi Media Agency• Internet Marketing Strategist• Design AgencyEtc.www.MakeEveryDayAPayDay.com© John Logar 2013
  6. 6. What Business Are You In• You Are in the lead generation and conversionbusinessYour Clients Want• They want buying customers• They want interested visitors• They want a phone call• They want a contact form filled in for a quote• They want subscribers to sell to in the futurewww.MakeEveryDayAPayDay.com© John Logar 2013
  7. 7. Your Simple Plan• What you do ?• Who do you do it for?• How you do it ?• What is your goal?• What needs to happen?• What is your methodology?www.MakeEveryDayAPayDay.com© John Logar 2013
  8. 8. What Services do you provide?• Websites• SEO & SEM• Video Marketing• Press Release Marketing• Social Media Management• Reputation Management• Mobile Marketing• Copywriting• PPC and Remarketing• Graphic Designwww.MakeEveryDayAPayDay.com© John Logar 2013
  9. 9. Who you do it for• What types of companies• How much do they spend on marketing?• What is the value of the customer?• What size turnover do they have?• How many employees do they have?• Are their at least 10 – 20 competitors in themarket?www.MakeEveryDayAPayDay.com© John Logar 2013
  10. 10. How do you do what you do• You develop a lead generation and conversionstrategy• You have a partnership with quality suppliers( Outsourced providers)• You implement the strategy• You monitor the results• Manage the clients expectationwww.MakeEveryDayAPayDay.com© John Logar 2013
  11. 11. What is your goal• How many clients?• What are they paying you?• What is your target monthly turnover?• What is your average sale?www.MakeEveryDayAPayDay.com© John Logar 2013
  12. 12. What needs to happen?• How many prospects per month• How many presentations• What is your basic methodologyThat’s the basis of your planwww.MakeEveryDayAPayDay.com© John Logar 2013
  13. 13. Selecting a Niche Market• Turnover? 2M – 10M• How many employees 10 – 50• Marketing Spend 100K – 500K• Top of the small and middle market company• High Value Customers• Businesses that are targeting high value nicheswww.MakeEveryDayAPayDay.com© John Logar 2013
  14. 14. Where to find them• Google• Publications, Journals, Magazines, e.g. BRW• Tradeshows• Industry associations• High end conferences and events• Industry specific forums• Social Mediawww.MakeEveryDayAPayDay.com© John Logar 2013
  15. 15. 31 Hot Niche Markets• Medical make over market• IT software, hardware• Communications• High End Retail• High End Manufacturing• Digital Print Industry• Construction & Design• Accounting, Financial Planners, Law Firms• Industrial Design• Luxury Market Brands• Trades, Plumbers, Builders, Developers, Electricians,• Shop Fitters• Pet Industry product suppliers• Architects• Green Construction• Solar Industry• Printing, High end 3D printing• Luxury Kitchens & Bathroom industry• Equipment Hire• Commercial Developer• Training companies• Educational Institutions, Independent Universities & colleges e.g. Design Colleges, Computer Training Colleges• Fashion houses.• Boutique Brewing & Alcohol manufacturers• Health services technology• Education Technology• Specialist Recruitment• Retail and online merchandising• Telecommunications, Satellite, Wireless,• Optometristswww.MakeEveryDayAPayDay.com© John Logar 2013
  16. 16. What you need to do?• You need to identify 10 to 20 prospects in themarket• Do some industry research• Develop a contact strategy• Create a simple report or information piecethat has a high perceived value that istargeted and customised for the niche• Connect with the market and implement yoursales processwww.MakeEveryDayAPayDay.com© John Logar 2013
  17. 17. Sales Process1. Build your list2. Make contact send an eye opener3. Follow up4. Set up a strategy session (consultation)5. Do your client research and find out what theywant to do, what they want to achieve6. Go in with a plan in mind7. Share your implementation plan8. Offer to engagewww.MakeEveryDayAPayDay.com© John Logar 2013
  18. 18. www.MakeEveryDayAPayDay.com© John Logar 2013
  19. 19. Must Read Booksfor any IM consultant• Getting Everything You Can Out of All Youve Got Jay Abrahamwww.JayAbraham.com• Influence: The Psychology of PersuasionRobert B Cialdini www.influenceatwork.com• Million Dollar ConsultingAlan Weiss www.SummitConsulting.com• Spin Selling Neil Rackham www.neilrackham.com• My Life In Advertising Claude Hopkins• Tested Advertising Methods John Caples• http://www.thegaryhalbertletter.com• Kick-Ass Copywriting Secrets of a Marketing RebelJohn Carlton www.marketingrebel.com• The Ultimate sales Letter Dan S Kennedy www.dankennedy.comwww.MakeEveryDayAPayDay.com© John Logar 2013
  20. 20. www.MakeEveryDayAPayDay.com© John Logar 2013If you’d like to build a six figureconsulting business in 90 days or less visitwww.MakEveryDayAPayDay.comIf you have a question for John Logar or would like to interview him for yourpodcast or have him speak to your group or organisation email him atjohn@makeeverydayapayday.com
  21. 21. Income DisclaimerAny and all claims or representations, as to income earnings in this presentation, are not to beconsidered as average earnings. The reality is, it takes hard work to achieve these types of results andyou must be willing to invest your time and energy to be successful.There can be no assurance that any prior successes, or past results, as to income earnings can be usedas an indication of your future success or results.Monetary and income results are based on many factors and we have no way of knowing how well youwill do, as we do not know you, your background, your work ethic, or your business skills or practices.Therefore we do not imply or guarantee that you will get rich, that you will do as well, or make anymoney at all. There is no assurance you’ll do as well. If you rely upon our figures, you must accept thisrisk of not doing as well.Internet businesses and earnings derived there from, have unknown risks involved, and are notsuitable for everyone. Making decisions based on any information presented in our products, servicesor this presentation should be done only with the knowledge that you could experience significantlosses, or make no money at all.You agree that Make Every Day A Pay Day and its companies are not responsible for the success orfailure of your business decisions relating to any information presented by our companies, or ourcompany products or services.www.MakeEveryDayAPayDay.com© John Logar 2013

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