YMKM Inbound Marketing & Lead Generation


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Building B2B Content Strategies That Feed Your Future Clients.

Delivering qualified leads using inbound marketing techniques YMKM Agency offers a variety of services such as web design, SEO, Blogs, eBooks, email marketing and social media.

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YMKM Inbound Marketing & Lead Generation

  2. 2. Who is YMKM?An Interactive Marketing Agencyfocused on B2BINBOUND MARKETING
  3. 3. What is Inbound Marketing?An online strategy that attracts buyers toyour business using: S EO SOCIAL MED I A
  4. 4. Let customers come to you…Inbound Marketingattracts your clients whenthey’re ready to buy… Rather than SHOUTING your message at buyers when they don’t want it [disruptive outbound marketing].
  5. 5. Avoid disruptive advertising % of people who % of direct mail skip TV ads never openedNOONE ISLISTENING 86 44TO DISRUPTIVEMEDIASOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010FACT:Marketers are shifting their budgets away from “interruption” advertising.
  6. 6. Where do we start?We define your target buyer: •  What are your target buyer’s attitudes, work style, and approach to business decisions?
  7. 7. How do we use that info?We work with you to create rich, valuable onlinecontent that speaks directly to your target, alongwith streamlined design andstrategic calls-to-action BLOGS STUDIES VIDEOS PHOTOS WEBINARS SEO SOCIAL MED IA
  8. 8. And in the meantime……we make sure your target buyer can findyour content online. SEO SOCIAL MED IA
  9. 9. Then we spread the word.We share your content(and let others share it!) Facebook StumbleUpon Relevant and Timely Content Slideshare Twitter LinkedIn SEO SOCIAL MED IA …to name just a few.
  10. 10. And why should yoube focusing on and S EO SOCIAL MED IA?
  11. 11. 1CONTENT[IS KING]
  12. 12. Why is content ‘King’? Percent of people who read blogs more than once/day 46 %
  13. 13. Why is content ‘King’? Companies that blog have: 434 % More indexed & 97 % More inbound pages linksSOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  14. 14. Why is content ‘King’? Companies with more indexed web pages get 236 % More LEADS!SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
  15. 15. FACT:The more keyword-rich content yougenerate, the more search engines will find(and love) you.
  17. 17. Online Search = Research More and more people are looking for information online before they buy. % of daily searches that are for info on products or services 46SOURCE: SRI, OCTOBER 2010
  18. 18. If Google can’t find you, neither will those potentialbuyers who are looking for you!
  19. 19. Why optimize your site?To connect people to your valuable content
  20. 20. 70% of the links searchers click on are organic results, not paid. So use strategies that target organic searches!SOURCE: MARKETINGSHERPA, FEBRUARY 2007
  22. 22. It’s not a fad. It’s a cost-effective, positive way to spread word of mouth and increase sales. % of US internet users using social media 63SOURCE: EMARKETER, FEBRUARY 2011
  23. 23. Buyers buy from people like them. Social media conversations actively influence purchases. 3x US internet users spend more time on blogs and social networks than emailSOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  24. 24. What gets shared?This STINKS This STICKSME! ! E K ATME! ! eBooks OME LO Blog Posts M Presentations Videos …industry data!•  Product info •  Content about your target•  Software documentation buyers industry•  Content about YOU •  New market data •  Educational content
  25. 25. Make sharing easy… …from the website and newsletters to the buyer’s friends and colleagues.
  26. 26. Build a strong online presence And drive more leads…
  27. 27. So, what can YMKM do for you? 1. Build a content strategy that speaks your buyers’ language 2. content for search engines Optimize your website and its+ 3. Spread the word= LEAD GENERATION
  28. 28. WANT TO SEE A SAMPLE OUR WORK? Take a look….
  29. 29. Avanade, Inc.HOME PAGE Clearly defined product/service in an industry language the target buyer speaks Calls-to-Actiondirecting the buyer to different levels of the buying process
  30. 30. Avanade, Inc.BLOG/RESOURCES PAGESLoads of contentfor the buyer:•  Builds credibility with that buyer•  Allows search engines to get you found faster Ability to share the content
  31. 31. Avanade, Inc.EMAIL NEWSLETTER Latest blog stories sent to yourcompany’s email list Call-to-Action directing the buyer to the website Ability to share the content
  32. 32. Other clients and inbound marketingprojects we’ve worked with:•  http://www.distributionerpdelivered.com/•  http://www.retailerpdelivered.com/•  http://www.collaborationstrategydelivered.com/•  http://desktopoutsourcingdelivered.com/•  http://www.office365delivered.com/•  http://www.gemins.com/•  http://www.myvirtualneighbor.com/•  http://www.clearingworks.com/•  http://www.admissionslab.com/•  http://www.memberpoint.com/•  http://www.fullquota.com
  33. 33. GET STARTED TODAY YMKMagency.com know@ymkmagency.com 713-518-2071