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Power Of Social Media

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Learn more about Monty C. M. Metzger at http://blog.monty.de/keynote-speaker
Contact me at monty (at) aheadoftime (dot) de

This is a presentation made by Monty Metzger presented in May 2007 at the Media Meeting Mannheim, Germany.

Layout and Content inspired by "Shift Happens" (http://www.slideshare.net/jbrenman/shift-happens-33834)

Published in: News & Politics, Business
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Power Of Social Media

  1. Power of The Social Media Monty C. M. Metzger, Medien Meeting Mannheim, May 9th 2007
  2. The Power of Social Media © 2007 CScout Trendberatung
  3. The Power of Social Media © 2007 CScout Trendberatung
  4. The Power of Social Media © 2007 CScout Trendberatung
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  19. The Power of Social Media © 2007 CScout Trendberatung
  20. e-paper will eventually be cheaper than real paper. The Power of Social Media © 2007 CScout Trendberatung
  21. The Power of Social Media © 2007 CScout Trendberatung
  22. The Power of Social Media © 2007 CScout Trendberatung
  23. Generation C is creating Content everyday. The Power of Social Media © 2007 CScout Trendberatung
  24. The Power of Social Media © 2007 CScout Trendberatung
  25. The Power of Social Media © 2007 CScout Trendberatung
  26. The new Web 2.0 is a social-amplfier. The Power of Social Media © 2007 CScout Trendberatung
  27. Media becomes „Human“ The Power of Social Media © 2007 CScout Trendberatung
  28. „Everybody is an artist“ Joseph Beuys The Power of Social Media © 2007 CScout Trendberatung
  29. Today software enables anybody to become an author, journalist or film maker. Attention Economy - Self-representation ‣through avatars (online gaming), ‣voice (podcast) and ‣as actor (video) or ‣author (weblogs). The Power of Social Media © 2007 CScout Trendberatung
  30. Participatory culture - sharing and participating is spreading in the digital world. The Power of Social Media © 2007 CScout Trendberatung
  31. The Power of Social Media © 2007 CScout Trendberatung
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  35. The Power of Social Media © 2007 CScout Trendberatung
  36. The Power of Social Media © 2007 CScout Trendberatung
  37. People trust People The Power of Social Media © 2007 CScout Trendberatung
  38. Do People trust Advertising? or other people? or collegues, friends, family? The Power of Social Media © 2007 CScout Trendberatung
  39. The Power of Social Media © 2007 CScout Trendberatung
  40. The Power of Social Media © 2007 CScout Trendberatung
  41. New Media Scenario & Trends + WE, THE MEDIA MANY-TO-MANY MY MEDIA HOT HOT Consumer control & engagement ONE-TO-ONE NICHE MEDIA Social Media ONE-TO-FEW WARM WARM Personal Media MAINSTREAM MEDIA ONE-TO-MANY FRESH Segmented Media FRESH COLD COLD Mass Media - The Power of Social Media © 2007 CScout Trendberatung
  42. The Power of Social Media © 2007 CScout Trendberatung
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  46. 6,5 Mio People create their virtual Second Life. The Power of Social Media © 2007 CScout Trendberatung
  47. The average Gamer is 32 years old. The Power of Social Media © 2007 CScout Trendberatung
  48. There are over 400 million active gamers worldwide. The Power of Social Media © 2007 CScout Trendberatung
  49. Do you know this country? The Power of Social Media © 2007 CScout Trendberatung
  50. 15 Mio People. World of Warcraft is a massive multiplayer online role-playing game (MMORPG). The Power of Social Media © 2007 CScout Trendberatung
  51. eSports is becoming a serious sport-business. The Power of Social Media © 2007 CScout Trendberatung
  52. The Power of Social Media © 2007 CScout Trendberatung
  53. Social Media can be used for Marketing The Power of Social Media © 2007 CScout Trendberatung
  54. Online Social Networks are used Marketing. The Power of Social Media © 2007 CScout Trendberatung
  55. Local Based Gaming is used for Marketing. The Power of Social Media © 2007 CScout Trendberatung
  56. Viral Videos are used for Marketing. The Power of Social Media © 2007 CScout Trendberatung
  57. Users create their own TV-Ads. The Power of Social Media © 2007 CScout Trendberatung
  58. Users create value via Tagging. The Power of Social Media © 2007 CScout Trendberatung
  59. The Power of Social Media © 2007 CScout Trendberatung
  60. The future is here. It‘s just not widely distributed yet. William Gibson The Power of Social Media © 2007 CScout Trendberatung
  61. Since 1997 CScout reports directly from the global Hot-Spots keeping your fingers on the pulse. The Power of Social Media © 2007 CScout Trendberatung
  62. CScout is translating new market developments into new profit opportunities. The Power of Social Media © 2007 CScout Trendberatung
  63. trendpool is your source for global Media & Marketing Trends. Request your membership today. The Power of Social Media © 2007 CScout Trendberatung
  64. Executive TrendTour New York City, July 2007 3 days of Trends & Innovation: - „The Future of Media“ - „The Future of Marketing“ - „Consumer Generated Media“ Request your TrendTour today. The Power of Social Media © 2007 CScout Trendberatung
  65. We are Screening & Monitoring Trends from early signals to radical innovations. High Climax: Mass Market Early Adoptors: Impact Trend-Setters Followers: Fast & Late Followers Innovators: Lead Users Retro Trends Low Low High Duration The Power of Social Media © 2007 CScout Trendberatung
  66. The Power of Social Media © 2007 CScout Trendberatung
  67. The Power of Social Media © 2007 CScout Trendberatung
  68. Information Society World is and Generation C getting closer „We the Media“ Social Media Media in Action becomes Social The Power of Social Media © 2007 CScout Trendberatung
  69. The Power of Social Media ... changes the way we think about Media & Marketing. The Power of Social Media © 2007 CScout Trendberatung
  70. CScout Trend Consulting Global Trend Research CScout USA, Headquarters CScout Trendberatung GmbH Trogerstrasse 48 81675 München, Germany Monty Metzger Managing Director CScout Japan eMail: monty@cscout.com Tel:. +49 (0) 89 - 23 22 56 75 TrendBlog & Newsletter www.cscout.com CScout China The Power of Social Media © 2007 CScout Trendberatung

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