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Real Estate Marketing Goes Digital

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Digital Marketing Strategy for Real Estate Business

Published in: Real Estate
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Real Estate Marketing Goes Digital

  1. 1. REAL ESTATE MARKETING GOES DIGITAL REAL ESTATE MARKETING GOES DIGITAL
  2. 2. INDUSTRY OVERVIEW • Real estate sector is one of the fastest growing and globally recognized sectors in India. • Indian real estate sector has shown tremendous growth in both commercial and residential segments. • Internet is one of the important factors which is influencing buying decisions.
  3. 3. Affordability of buying house has gone up
  4. 4. 1) Print Adverts 2) SITE Visits 3) One on One discussions 4) Strategic Signboards 5) Property Shows
  5. 5. PPrriinntt AAddvveerrttss
  6. 6. SSiittee VViissiittss
  7. 7. OOnnee oonn OOnnee DDiissccuussssiioonnss
  8. 8. SSIIGGNNBBOOAARRDDSS
  9. 9. PPRROOPPEERRTTYY SSHHOOWWSS
  10. 10. 1) Searching for the Brand Online 2) Viewing DIGITAL ADS 3)Taking Virtual Tours on website, You Tube & other portals. 4) Checking out brand credibility & property reviews online
  11. 11. SEARCHING FOR THE BRANDS ONLINE
  12. 12. Viewing DIGITAL ADS
  13. 13. 3)Taking Virtual Tours on website, You Tube & other portals. Taking Virtual Tours on website, You Tube & other portals
  14. 14. Checking out brand credibility & property reviews online
  15. 15. Marketing Strategies Effective Real Estate Web-Design
  16. 16. Virtual Tour via Mobile Interactive Mobile Apps which make a real estate project unique and show them off visually.
  17. 17. Real estate goes creative with Social Media Developers and promoters have taken a creative turn to make their market visible, the platform being Social Media.
  18. 18. The Increasing Use of Internet • In 2013, India was the third largest internet user after China and US • The number of internet users in India keep on increasing and today has reached a HUGE number. • With such a growth rate India soon will become the second largest internet user nation. • According to a survey done by Google India, 50% of property buying decisions are made online in India
  19. 19. Why Social Media? • In this age of new media marketing, digital marketing has proved to be a game-changer. • Digital marketing is being used by every leading firm nowadays and is proving an extremely successful means of spreading awareness and creating a brand value. The same is the case with the real estate businesses.
  20. 20. Mobile App for buying property • Number of people are using their mobile devices to search properties online. • Mobile queries are doubling every year and about 40% of total searches came through mobile phones. • 73% of respondents prefer using their mobile apps for searching property.

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