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Real Estate Digital Marketing

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Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com

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Real Estate Digital Marketing

  1. 1. REAL ESTATE DIGITAL MARKETING FACEBOOK, VIDEO, VIRTUAL REALITY
  2. 2. ABOUT US Today’s Speaker B R Y A N B R U C E C E O , V i r t u a l l y Effective digital, mobile and social marketing solutions where your customers pay the most attention. M A R K E T I N G S T R A T E G Y We offer technology driven social media, marketing, website development and business analytics built specifically for the real estate, higher eduction, retail, golf and hospitality industries. As early adopters of all new technologies, we enjoy finding marketing applications for emerging social and mobile platforms. We know how to adapt to the rapidly changing digital landscape — and how to lead our clients through successful transitions into new opportunities as they become available. SELECT BRANDS WE HELP
  3. 3. THREE AREAS OF FOCUS TO AMPLIFY YOUR BRAND & LISTINGS Using Facebook, content is targeted to local consumers who match specific demographic and interest based data points. HYPER-TARGETING HOME BUYERS Use video and Facebook live to build your personal brand and engage potential homebuyers to immerse themselves in experiencing your home for sale. VIDEO ACROSS SOCIAL CHANNELS Immersive 3D virtual tours that can be viewed on any device combined with leading edge marketing technology to amplify them. IMMERSIVE VIRTUAL REALITY CONNECTING WITH HOME BUYERS & SELLERS
  4. 4. SOCIAL PRESENCE THEORY WHAT IF YOU COULD EXTEND THE OPEN HOUSE EXPERIENCE TO THOUSANDS OF POTENTIAL HOMEBUYERS ONLINE?
  5. 5. SOCIAL PRESENCE THEORY The ability to use non-personal communication (marketing) to create and foster a relationship, just like when two people (realtor and homebuyer) are at an open house talking. The conversation is guided by the customer’s questions, reactions and expressions. The discussion is relevant and specific. The higher the level of social presence, the deeper the trust and understanding between both parties.
  6. 6. 1950’s Illustration 1970’s BW Photos 1980’s Color Photos 1990’s Digital Photos TODAY Aerial, Video, VR HOME LISTING MEDIAINCREASING SOCIAL PRESENCE AS TECHNOLOGY EVOLVES
  7. 7. ZERO MOMENT OF TRUTH 70% of home buyers say they expect a video, either on a property website, Facebook or YouTube.* HOW BUYING DECISIONS WERE MADE BEFORE THE INTERNET AGE *Source: 2017 Matterport realtor survey and case study
  8. 8. ZERO MOMENT OF TRUTH 92% of home buyers search the internet before they contact a real estate agent, and one in three say they've made an offer on a property without visiting in person.* HOW BUYING DECISIONS ARE MADE TODAY *Source: 2017 Matterport realtor survey and case study
  9. 9. SOCIAL PRESENCE + ZMOT = FACEBOOK, VIDEO, VIRTUAL REALITY
  10. 10. First Time Homebuyers Lakefront Living Are people still using ‣ 1.94 billion monthly active users ‣ 90% of active Facebook users access via mobile devices ‣ Average user spends 50 minutes per day on Facebook ‣ 72% of Facebook users have an income of $75K+ per year ‣ 100 million hours of video are watched every day on Facebook In 2017:* *Source: DMR - http://expandedramblings.com/index.php/facebook-mobile-app-statistics/
  11. 11. FACEBOOK HYPER-TARGETING First Time Homebuyers 60,000 Targeted Consumers Affluent Homebuyers 24,000 Targeted Consumers Lakefront Living 2,300 Targeted Consumers
  12. 12. HYPER-TARGETING USING FACEBOOK TO GET HOME LISTINGS IN FRONT OF QUALIFIED HOME BUYERS Affluent Local Home Buyers Within 20 Mile Radius 36,000 Targeted Consumers 7,591 People Reached 296 People Clicked Through to Listing $15.49Total advertising cost
  13. 13. Real estate listings with more visual content (like video) receive 403% more inquiries compared to those without video.* VIDEO CONTENTTHE AGE OF VIDEO HAS ARRIVED, ANYONE CAN BE A CINEMATOGRAPHER Authentic video content that is easily viewed on mobile devices maximize audience and engagement. *Source: https:/www.inman.com/next/by-the-numbers-why-you-cant-afford-to-skip-video-marketing/
  14. 14. Easy to use - extend your open house to thousands of potential local home buyers on Facebook. Facebook Live videos are viewed 3 times longer than regular videos and cost of advertising is significantly lower.
  15. 15. VIRTUAL REALITY USING TO SELL MORE HOMES REDUCED COST OF TECHNOLOGY - INCREASED USER ADOPTION
  16. 16. BENEFITS OF VIRTUAL REALITY THE ALWAYS OPEN HOUSE ‣ Prospective home buyers can tour property listings 24/7, from desktop, tablet, mobile or VR viewers. ‣ Gives viewers an immersive, emotional connection to the property. ‣ Multiple types of media are collected during modeling. ‣ MLS compliant that can include social sharing and lead generation functionality. ‣ Integrates with major digital and social platforms.
  17. 17. EQUIPMENTPROFESSIONAL AND FOR THE REALTOR
  18. 18. MATTERPORTLEADING VIRTUAL REALITY TECHNOLOGY FOR REAL ESTATE ‣ Immersive 3D and Native VR equipment/platform ‣ Eliminates need for separate photography ‣ Mobile friendly, no software download to view ‣ Create accurate floor plan schematics ‣ Indoor/outdoor 360 degree photos ‣ Automatically generated teaser videos and tours ‣ Fast deployment - 1-2 days processing time
  19. 19. Benefits of using VR for real estate marketing
  20. 20. BENEFITS OF VIRTUAL REALITY FOR REAL ESTATE AND HOME LISTINGS
  21. 21. KEY TAKEAWAYS ‣ Target home buyers on Facebook who match the type of listing you are offering. ‣ Use video and Facebook live to capture home buyer attention and amplify your personal brand. ‣ Virtual reality is the next “big thing” in real estate marketing, now is the time to implement.
  22. 22. THANK YOU! Questions? For more information visit our booth or online at ExperienceVirtually.com

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