EMB-ONEID-2015-EN

THE ONE
ID
RIGHT DATA MAKES GREAT MARKETING POWERED BY EMAIL-BROKERS 2015

 Who are your clients and prospects?
 What do they do?
 What do they like?
 What interests and inspires them?
 Where are they?
 What do they declare?
 …
WHAT DO YOU NEED TO KNOW?
HERE
HERE
HERE
HERE

NATURAL OR LEGAL PERSONS (COMPANIES), CLIENTS:
 Have personal or professional websites
 Have several active email addresses
 Make active use of social networks
 Use multiple devices
 Leave an internet trail
IN 2015, CLIENTS ARE…
UBIQUITOUS

Exemple de couplage de campagne One ID (email + Facebook)
80,000 targets: Actions: Post Like, Page Like,
clics, engagement:
LINKEDIN – FACEBOOK – EMAIL – YOUTUBE -
TWITTER – INSTAGRAM – SIMULTANEOUSLY = ONE ID
Example of linking email and Facebook

THE ONE ID IS A FAMILIAR
CONCEPT TO IT USERS
Given the numerous accounts, profiles, pages,… couldn’t there just be
ONE WAY OF LOGGING IN?
EMAIL BROKERS HAS APPLIED THIS CONCEPT TO MARKETING
Whether B2C or B2B, we are capable of bringing a single identifier
to all of your client’s facets and web-based activities.

OPTIMISE USE OF MARKETING EMAIL AND ASSOCIATED
SOCIAL NETWORKS FOR PROSPECTING, GENERATING
LOYALTY AND OPTIMISING THE CLIENT RELATIONSHIP:
Clients nowadays expect continuity and immediacy in their contacts with marketers: in their inbox, in their
mailbox, on their social networks, with their friends... The client is permanently in contact where any commercial
offers are concerned and they expect retailers to recognise this and get back to them as quickly as possible, or
even in real time.
ONE ID brings all of this behavioural data together with our database of emails BtoC/BtoB to bring you an
unrivalled offer of both emailing and social campaigns!

ONE ID MARKETING IS A VARIANT OF
UBIQUITOUS MARKETING
This is what is known as ”ANYWHERE, ANYTIME,
ANY DEVICE” marketing.
In terms of results too, nothing has proven more effective!
The performance alliance

 Who is who.
 Where they are.
 What they do.
 What they like.
 How to contact them.
 … and all of this, wherever they are!
IN OTHER WORDS,
WE ARE OFFERING TO FIND OUT…

 On one of a range of channels,
 Whatever they prefer,
 Whenever they want,
 Wherever they want.
AND MORE SPECIFICALLY, WE MAKE IT
POSSIBLE TO CONTACT YOUR CLIENT…

Many brands have already made the decision to trust ONE ID
WE ARE THE ONLY ONES
TO OFFER THIS SERVICE!

IN TERMS OF ROI, THE MULTIPLIER COEFFICIENT OF DIFFERENT
CHANNELS SIGNIFICANTLY INCREASES THE RESULTS

IN CONTINENTAL EUROPE

HOW DO OUR DATABASES WORK
IN ONE ID MARKETING?

Example database ONE ID B2C

Example database ONE ID B2B

 Their identity, domicile, personal status
 Their socio-professional level
 Sociodemographic differentials
 Information declared by internet users
 Online consumption patterns
 Purchasing criteria
 Behaviour during leisure time
 Devices used
 How they connect
 Social media practices
 Cultural practices
 Etc.
TO SUM UP,
WHAT WE KNOW ABOUT OUR CLIENTS…
We can provide you with ALL OF THESE ELEMENTS that make up their web presence!

OK FOR BIG DATA AND ONE ID MARKETING,
BUT WHAT IS IT USED FOR?

 FRAUD DETECTION
 CUSTOMER SERVICE
 EMAIL-MARKETING
 SOCIAL MARKETING
 CROSS MARKETING
 REMARKETING
 RETARGETING
 TRIGGER
MARKETING
 AUTOMATION
MARKETING
 PREDICTIVE
MARKETING
 FORECASTING
OPENING THE MANY DOORS OF
MARKETING!

CONTACT
TVA BE : 0476 769 351
RC Nivelles : 92765
EMAIL-BROKERS
Avenue du Chili 7
1000 Brussels
Tel: +32 (0)2 627 51 52

EMB-ONEID-2015-EN

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