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The Future Of Social Networks Charlene Li Vice President & Principal Analyst Co-author of  Groundswell Forrester Research March 4, 2008
 
They are online with their social networks
 
Theme Social networks  will be like air.
Components of social networks ,[object Object],[object Object],[object Object],[object Object],Universal identity A single social graph  Social context for activities Social influence defines marketing value
My multiple identities
Universal identity ,[object Object],[object Object],[object Object]
Universal identity foundations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bill of Rights for Users of the Social Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Facebook social graph Missing Colleagues Parents Extended family School parents Neighbors Babysitter Walking group
My real social graph is much more complex
Let’s end the insanity
Relationships today are explicit – and a pain Twitter Facebook LinkedIn Plaxo
New “entrants” will challenge the incumbents Millions of regular users Search & deep content Ad and content networks Relationship maps
Relationship mapping will be automatic and permission-based
What people do today on social networks
Dave has a nice book review on Facebook
But it would be more helpful on Amazon “ See friends’ reviews”
How Yahoo! could incorporate social networks Search based on what my friends finds relevant See which of my friends owns a Focus – and what they think of it Compare daily portfolio performance to friends’ Elevate stories tagged by  friends – anywhere
The under-rated value of networks
Endorsement value depends on your network ,[object Object],[object Object],[object Object]
The future business model for social networks ,[object Object],[object Object],[object Object],* From Marian Salzman, JWT
Evolution of open platforms Walled garden services Portal aggregators 1993 1999 2003 2008-9 2013 Search freedom Data portability Ubiquitous social networks
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you Charlene Li +1 650.581.3833 [email_address] www.forrester.com groundswell.forrester.com

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The Future Of Social Networks