2008 Iaee System Integration


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2008 Iaee System Integration

  1. 1. Integrating Data Shawn Pierce – Hanley Wood
  2. 2. Agenda <ul><li>Introduction of concepts </li></ul><ul><li>Recap of building blocks </li></ul><ul><li>Data integration you (probably) already have </li></ul><ul><li>How could you and your customers benefit from data integration? </li></ul><ul><li>How has Hanley Wood integrated data? </li></ul><ul><li>Conclusions </li></ul>
  3. 3. Introduction of Concepts <ul><li>Data is one of the primary assets of exhibitions and events </li></ul><ul><li>Efficiencies drive profitability for both you and your customers </li></ul><ul><li>Your partners WANT to integrate </li></ul><ul><li>Your customers EXPECT integration on the web </li></ul>
  4. 4. Show Website Exhibitor/Customer Data - Common ID <ul><li>Floor Plan </li></ul><ul><li>Online Applications </li></ul><ul><li>Speaker Mgmnt </li></ul><ul><li>Conference Mgmnt </li></ul><ul><li>3 rd Parties </li></ul><ul><li>Registration </li></ul><ul><li>Directory </li></ul><ul><li>Social Network </li></ul>Exhibitor/Customer ID Attendee Data Customer ID Floor Plan Inventory Invoicing & Financial Data Online Floor Plan CRM Sales Data Social Networking Budgeting Forecasting Building Blocks for Exhibition’s Systems
  5. 5. <ul><li>Create a single customer number </li></ul><ul><li>Multiple database systems can be tied together by this customer number </li></ul><ul><li>Don’t add new companies unless you are SURE they are not already in the system </li></ul>Exhibitions Management System Floor Plan, Inventory, Financials & Priority Point System Historical & Current Attendee Data <ul><li>Create a single customer number </li></ul><ul><ul><li>If you gather data by company then use the same number as the exhibitor system </li></ul></ul><ul><ul><li>If you gather by contact (this is the norm) then your customer numbers are unique to each contact </li></ul></ul>Web Site Social Network Exhibitor Directory Floor Plans Registration Financial Analysis, Budgeting & Forecasting Exhibiting Customers Sales CRM Attendee Customers
  6. 6. Online Application Process Complete Online App Review/ Accept App eMail – Invoice, Contract, T&C Accepted App Orders Accepted Applications Orders Item names/desc/pics Review/Confirm App Orders Set up Items, Apply Payments to Orders Items & Pricing eMail – Invoice Online App Marketing Contract Queue Orders Queue EXHIBITORS Sale/Booth Selection Sales Accounting EMS Online
  7. 7. Data integration you (probably) already have <ul><li>Registration alumni data </li></ul><ul><li>Email marketing systems </li></ul><ul><li>General Service Contractor exhibitor lists </li></ul><ul><li>Social networking systems </li></ul><ul><li>Association management systems </li></ul><ul><li>Sales contact systems </li></ul>
  8. 8. What are some ways you could use Data Integration? <ul><li>Attendee Information </li></ul><ul><li>Exhibitor Information </li></ul><ul><li>Industry Information </li></ul>
  9. 9. What has Hanley Wood done? <ul><li>Complete web site redesign </li></ul><ul><ul><li>Integration of web sites with data via modules and zeppelin </li></ul></ul><ul><ul><li>Integration to our magazine and association partners </li></ul></ul><ul><li>Creation of ConnectionPOINT </li></ul><ul><ul><li>Attendee/Exhibitor portal system </li></ul></ul><ul><ul><li>Easy access to all back office data </li></ul></ul><ul><ul><li>Single sign-on integration 3 rd party partners: </li></ul></ul><ul><ul><ul><li>Experient, a2z, Freeman </li></ul></ul></ul>
  10. 10. Conclusions – Q & A <ul><li>Data/systems integration drives efficiencies </li></ul><ul><li>Efficiencies drive profitability </li></ul><ul><li>Web integration drives web traffic during off peak times </li></ul>
  11. 11. ConnectionPOINT Exhibitor
  12. 12. ConnectionPOINT Exhibitor
  13. 13. Exhibitor Invoices
  14. 14. Social Networking
  15. 15. ConnectionPOINT Prospect
  16. 16. Sponsorship Gallery w/Cart
  17. 17. Exhibitor Contract w/Cart