Integrating Data Shawn Pierce – Hanley Wood

Agenda Introduction of concepts Recap of building blocks Data integration you (probably) already have How could you and your customers benefit from data integration? How has Hanley Wood integrated data? Conclusions

Introduction of concepts

Recap of building blocks

Data integration you (probably) already have

How could you and your customers benefit from data integration?

How has Hanley Wood integrated data?

Conclusions

Introduction of Concepts Data is one of the primary assets of exhibitions and events Efficiencies drive profitability for both you and your customers Your partners WANT to integrate Your customers EXPECT integration on the web

Data is one of the primary assets of exhibitions and events

Efficiencies drive profitability for both you and your customers

Your partners WANT to integrate

Your customers EXPECT integration on the web

Show Website Exhibitor/Customer Data - Common ID Floor Plan Online Applications Speaker Mgmnt Conference Mgmnt 3 rd Parties Registration Directory Social Network Exhibitor/Customer ID Attendee Data Customer ID Floor Plan Inventory Invoicing & Financial Data Online Floor Plan CRM Sales Data Social Networking Budgeting Forecasting Building Blocks for Exhibition’s Systems

Floor Plan

Online Applications

Speaker Mgmnt

Conference Mgmnt

3 rd Parties

Registration

Directory

Social Network

Create a single customer number Multiple database systems can be tied together by this customer number Don’t add new companies unless you are SURE they are not already in the system Exhibitions Management System Floor Plan, Inventory, Financials & Priority Point System Historical & Current Attendee Data Create a single customer number If you gather data by company then use the same number as the exhibitor system If you gather by contact (this is the norm) then your customer numbers are unique to each contact Web Site Social Network Exhibitor Directory Floor Plans Registration Financial Analysis, Budgeting & Forecasting Exhibiting Customers Sales CRM Attendee Customers

Create a single customer number

Multiple database systems can be tied together by this customer number

Don’t add new companies unless you are SURE they are not already in the system

Create a single customer number

If you gather data by company then use the same number as the exhibitor system

If you gather by contact (this is the norm) then your customer numbers are unique to each contact

Online Application Process Complete Online App Review/ Accept App eMail – Invoice, Contract, T&C Accepted App Orders Accepted Applications Orders Item names/desc/pics Review/Confirm App Orders Set up Items, Apply Payments to Orders Items & Pricing eMail – Invoice Online App Marketing Contract Queue Orders Queue EXHIBITORS Sale/Booth Selection Sales Accounting EMS Online

Data integration you (probably) already have Registration alumni data Email marketing systems General Service Contractor exhibitor lists Social networking systems Association management systems Sales contact systems

Registration alumni data

Email marketing systems

General Service Contractor exhibitor lists

Social networking systems

Association management systems

Sales contact systems

What are some ways you could use Data Integration? Attendee Information Exhibitor Information Industry Information

Attendee Information

Exhibitor Information

Industry Information

What has Hanley Wood done? Complete web site redesign Integration of web sites with data via modules and zeppelin Integration to our magazine and association partners Creation of ConnectionPOINT Attendee/Exhibitor portal system Easy access to all back office data Single sign-on integration 3 rd party partners: Experient, a2z, Freeman

Complete web site redesign

Integration of web sites with data via modules and zeppelin

Integration to our magazine and association partners

Creation of ConnectionPOINT

Attendee/Exhibitor portal system

Easy access to all back office data

Single sign-on integration 3 rd party partners:

Experient, a2z, Freeman

Conclusions – Q & A Data/systems integration drives efficiencies Efficiencies drive profitability Web integration drives web traffic during off peak times

Data/systems integration drives efficiencies

Efficiencies drive profitability

Web integration drives web traffic during off peak times

ConnectionPOINT Exhibitor

ConnectionPOINT Exhibitor

Exhibitor Invoices

Social Networking

ConnectionPOINT Prospect

Sponsorship Gallery w/Cart

Exhibitor Contract w/Cart