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2008 Iaee System Integration
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2008 Iaee System Integration


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  • 1. Integrating Data Shawn Pierce – Hanley Wood
  • 2. Agenda
    • Introduction of concepts
    • Recap of building blocks
    • Data integration you (probably) already have
    • How could you and your customers benefit from data integration?
    • How has Hanley Wood integrated data?
    • Conclusions
  • 3. Introduction of Concepts
    • Data is one of the primary assets of exhibitions and events
    • Efficiencies drive profitability for both you and your customers
    • Your partners WANT to integrate
    • Your customers EXPECT integration on the web
  • 4. Show Website Exhibitor/Customer Data - Common ID
    • Floor Plan
    • Online Applications
    • Speaker Mgmnt
    • Conference Mgmnt
    • 3 rd Parties
    • Registration
    • Directory
    • Social Network
    Exhibitor/Customer ID Attendee Data Customer ID Floor Plan Inventory Invoicing & Financial Data Online Floor Plan CRM Sales Data Social Networking Budgeting Forecasting Building Blocks for Exhibition’s Systems
  • 5.
    • Create a single customer number
    • Multiple database systems can be tied together by this customer number
    • Don’t add new companies unless you are SURE they are not already in the system
    Exhibitions Management System Floor Plan, Inventory, Financials & Priority Point System Historical & Current Attendee Data
    • Create a single customer number
      • If you gather data by company then use the same number as the exhibitor system
      • If you gather by contact (this is the norm) then your customer numbers are unique to each contact
    Web Site Social Network Exhibitor Directory Floor Plans Registration Financial Analysis, Budgeting & Forecasting Exhibiting Customers Sales CRM Attendee Customers
  • 6. Online Application Process Complete Online App Review/ Accept App eMail – Invoice, Contract, T&C Accepted App Orders Accepted Applications Orders Item names/desc/pics Review/Confirm App Orders Set up Items, Apply Payments to Orders Items & Pricing eMail – Invoice Online App Marketing Contract Queue Orders Queue EXHIBITORS Sale/Booth Selection Sales Accounting EMS Online
  • 7. Data integration you (probably) already have
    • Registration alumni data
    • Email marketing systems
    • General Service Contractor exhibitor lists
    • Social networking systems
    • Association management systems
    • Sales contact systems
  • 8. What are some ways you could use Data Integration?
    • Attendee Information
    • Exhibitor Information
    • Industry Information
  • 9. What has Hanley Wood done?
    • Complete web site redesign
      • Integration of web sites with data via modules and zeppelin
      • Integration to our magazine and association partners
    • Creation of ConnectionPOINT
      • Attendee/Exhibitor portal system
      • Easy access to all back office data
      • Single sign-on integration 3 rd party partners:
        • Experient, a2z, Freeman
  • 10. Conclusions – Q & A
    • Data/systems integration drives efficiencies
    • Efficiencies drive profitability
    • Web integration drives web traffic during off peak times
  • 11. ConnectionPOINT Exhibitor
  • 12. ConnectionPOINT Exhibitor
  • 13. Exhibitor Invoices
  • 14. Social Networking
  • 15. ConnectionPOINT Prospect
  • 16. Sponsorship Gallery w/Cart
  • 17. Exhibitor Contract w/Cart