Marketing on a Shoestring - Internet <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
internet marketing <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li></ul...
web sites <ul><li>Static vs. interactive </li></ul><ul><li>Content </li></ul><ul><li>Images </li></ul><ul><li>Multimedia <...
online press room <ul><li>Fact sheets </li></ul><ul><li>Talking points </li></ul><ul><li>Press kit </li></ul><ul><li>Photo...
e-releases <ul><li>Shorter </li></ul><ul><li>PDF vs. email text </li></ul><ul><li>Free wire services </li></ul><ul><li>Fee...
email campaigns <ul><li>Permission-based marketing </li></ul><ul><li>Build list vs. buy list </li></ul><ul><li>Opt in vs. ...
e-newsletters <ul><li>HTML vs. text </li></ul><ul><li>Email vs. 3rd party services </li></ul><ul><li>Building list </li></...
discussion forums <ul><li>Embedded or hosted </li></ul><ul><li>3rd party solutions </li></ul><ul><li>Moderate, administrat...
text chats <ul><li>Chat application technology </li></ul><ul><li>Embedded or Hosted </li></ul><ul><li>Strategic topics </l...
banner ads <ul><li>Static vs. rich </li></ul><ul><li>Standard sizes, shapes </li></ul><ul><li>Placement </li></ul><ul><li>...
it’s the relationships <ul><li>get business cards </li></ul><ul><li>ask permission </li></ul><ul><li>add to email list </l...
Questions? Next Up: Social media marketing tactics
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Marketing & Social Media Marketing on a Shoestring - Part 2

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Part 2 of 4 of presentation covering Internet marketing

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Marketing & Social Media Marketing on a Shoestring - Part 2

  1. 1. Marketing on a Shoestring - Internet <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
  2. 2. internet marketing <ul><li>Print collateral </li></ul><ul><li>Press person/dept </li></ul><ul><li>Press releases </li></ul><ul><li>Direct mail </li></ul><ul><li>Newsletters </li></ul><ul><li>Gatherings </li></ul><ul><li>Events </li></ul><ul><li>Advertising </li></ul>Web sites Online press room E-releases E-mail campaigns E-newsletters Discussion forums Text chats Banner ads internet
  3. 3. web sites <ul><li>Static vs. interactive </li></ul><ul><li>Content </li></ul><ul><li>Images </li></ul><ul><li>Multimedia </li></ul><ul><li>Contact mechanisms </li></ul><ul><li>Sales engines </li></ul>internet
  4. 4. online press room <ul><li>Fact sheets </li></ul><ul><li>Talking points </li></ul><ul><li>Press kit </li></ul><ul><li>Photos </li></ul><ul><li>Contact information </li></ul>internet
  5. 5. e-releases <ul><li>Shorter </li></ul><ul><li>PDF vs. email text </li></ul><ul><li>Free wire services </li></ul><ul><li>Fee wire services </li></ul><ul><li>Links </li></ul><ul><li>Contact info </li></ul>internet
  6. 6. email campaigns <ul><li>Permission-based marketing </li></ul><ul><li>Build list vs. buy list </li></ul><ul><li>Opt in vs. opt out </li></ul><ul><li>Frequency </li></ul><ul><li>Action-oriented </li></ul><ul><li>Measurements </li></ul>internet
  7. 7. e-newsletters <ul><li>HTML vs. text </li></ul><ul><li>Email vs. 3rd party services </li></ul><ul><li>Building list </li></ul><ul><li>Frequency </li></ul><ul><li>Value </li></ul><ul><li>Actions </li></ul>internet
  8. 8. discussion forums <ul><li>Embedded or hosted </li></ul><ul><li>3rd party solutions </li></ul><ul><li>Moderate, administrate </li></ul><ul><li>Seed and weed </li></ul><ul><li>Cultivate </li></ul><ul><li>Terms of service </li></ul>internet
  9. 9. text chats <ul><li>Chat application technology </li></ul><ul><li>Embedded or Hosted </li></ul><ul><li>Strategic topics </li></ul><ul><li>Frequency </li></ul><ul><li>Marketing </li></ul><ul><li>Archives </li></ul>internet
  10. 10. banner ads <ul><li>Static vs. rich </li></ul><ul><li>Standard sizes, shapes </li></ul><ul><li>Placement </li></ul><ul><li>Pricing - CPM, PPC, PPA </li></ul><ul><li>Calls to action </li></ul><ul><li>Measurement - ROI </li></ul>internet
  11. 11. it’s the relationships <ul><li>get business cards </li></ul><ul><li>ask permission </li></ul><ul><li>add to email list </li></ul><ul><li>stay in touch - email </li></ul><ul><li>stay in touch - tell a friend </li></ul><ul><li>build relationships </li></ul>internet
  12. 12. Questions? Next Up: Social media marketing tactics

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