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Teradata Apps Salesforce Quick Overview for SI's 2013 v4


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Teradata Apps Salesforce Quick Overview for SI's 2013 v4

  2. 2. • Teradata + Aprimo = Customer Company• View from Analyst Perspective• Customer Base and Verticals• Ecosystem• Next StepsAGENDA
  3. 3. 3 5/7/2013 Teradata ConfidentialSocial Customer ProfileEmployee SocialNetworksCustomer & ProductSocial NetworksTeradata Applications + Salesforce = Thecomplete Customer CompanyListen &EngageConsumerMobileAppsCollaborateCustomerServiceSocialShopppingStoreOperationsMarketing &LoyaltySupplyChain/FinancialsSuppliersFranchiseesSocialClienteling Teradata or otherDatabaseUnified Data Architecture andMarketing Applications
  6. 6. NO OVERLAP!!!Salesforce and Aprimo are complimentaryCheck out Gartner!!!
  7. 7. Salesforce’s vision is shaping the market7Social CRMJanuary 2012Salesforce AutomationJuly 2012Customer ServiceContact CentersApril 2012
  8. 8. Teradata’s vision is shaping the market8Marketing ResourceManagementJanuary 2012CRM MultichannelCampaign ManagementMay 2011Integrated MarketingManagementOctober 2011
  9. 9. Yes – Teradata has over 1,000 of the World’sLargest Companies as customersBUT ARE WE SELLING TO THESAME MARKETS5/7/201 9
  10. 10. Healthcare Insurance Life SciencesManufacturing Media/Entertainment RetailServices Technology TelecomTeradata®- Blue Chip CustomersEducation Financial ServicesConsumer Goods
  11. 11. Joint Salesforce and Teradata ApplicationsCustomers at the Enterprise Level> 7,000subscribers> 40,000subscribers> 15,000subscribers> 5,000subscribers
  12. 12. SO WHAT DOES THE ECOSYSTEMLOOK LIKE?Check out how the products compliment each otherAlso pre-existing integrations!!!5/7/2013 12
  13. 13. +EDWMDMSource for EnterpriseAnalyticsDirect SalesTeleSalesTargeted OffersCustomer ServiceSelf-ServiceDirect MailEmailSocial ListeningSocial MarketingBig Data Analyticsn-path AnalysisMarketing AttributionSingle OperationalCustomer ViewSalesEtc.Single OperationalCustomer ViewCustomer ServiceWorkflowEtc.Marketing PlanningTraditional CampaignManagementReal-Time OffersSocial CampaignManagementSocial Listening
  14. 14. Customers• Receive the right message at the righttime for the most optimal results.To help you to drive “real-time” to all yourchannelsBusiness Users• Easily control flow and logic• Offers from all parties in the mix• Identify influencing factorsMarketing• Achieves increased ROI• Builds advocacy / brand loyalty• Streamline messagingTeam Leaders• Centralised Control of Logic• Match Skills to SituationDetermine influence,Build advocacy.Millions of adults have2+ internet devicesMobile,AppsWeb, Socialand EmailCallCenterSalesMeetingReal-timeinteractionsMatch Offers, customers withappropriately skilled teamsReal-timeinteractionsIncrease lift,reduce churnDrive OfferAcceptanceDeliver DynamicContentBranchIP TVReduce CostsOf Training14
  15. 15. A process for building customer-centricmulti-channel relationships15
  16. 16. A Back-End and Front-End CustomerArchitectureWorkflow& RulesPlan &SpendAssets &OffersSource DataProduct/SKUSales/POS/FranchiseInventorySupplierPromotional/Loyalty DataStrategic Insight, Marketing & Execution Processes Seamless CustomerEngagementCallCenterATM/ KioskEmailMobileChannels CustomersSalesCustomersPartnersSocialMediaWebDigitalMarketing LeadsCampaignAutomationIntegratedDataWarehouseMiningModelingReportingTrendingProfilingSegmentingBig DataDiscoveryPlatformPre-engineeredCustomer-centricData ManagementAssetsBig DataMulti-Channel CampaignManagementMarketing OperationsMarketing AnalyticsMarketing ExecutionFatigueOptimizationPersonalized16
  17. 17. CHECK OUT THE PRE-EXISTINGINEGRATIONSTeradata AMS – Salesforce Sales CloudTeradata RTIM – Salesforce Service Cloud5/7/2013 17
  18. 18. Use case at HP• As user surfs website• Aprimo Service to Salesrecords what they ownand what could be goodcross-sell upsellopportunities.5/7/2013 18• Aprimo Service toSales userspredictive analytics todetermine bestproduct cross sales• Sent to Salesforcethrough CustomObject.
  19. 19. 19 5/7/2013 Teradata ConfidentialGetting Social Data/Insight throughIntegrated Web Intelligence Data Layer19
  20. 20. Aprimo Service to Sales is an ISVForce Productwhich integrates with existing touchpoints20Business Users(Browser)Aprimo Serviceto SalesCustomer TouchpointsUtilizes existing touchpointapplications to display messages.
  21. 21. Aprimo Service to Sales offers SalesforceIntegrationAlerts and Offers Relevant to SFDC Objects21Confidential
  22. 22. 22 5/7/2013 Teradata ConfidentialView from SalesSort the “hot leads” from the not so hot leadsLearn everything they can about the leads theypursue Out sell the competitionClose business
  23. 23. 23 5/7/2013 Teradata ConfidentialHot Leads List forleads that meetcriteria set by salesand marketing
  24. 24. 24 5/7/2013 Teradata ConfidentialNew section oncontact/lead recordprovides real-timeaccess tomarketing data.
  25. 25. 25 5/7/2013 Teradata ConfidentialDigital Profileprovides visibilityinto ContactHistory to provideinsight into theirengagement level.Page can beconfigured to showDetails of Digital Profile
  26. 26. What’s in it for Systems Integrators• Teradata needs the integration talent pool who understands bothproduct sets:• Aprimo• AMS• Real Time Interaction Manager• Salesforce• Service Cloud• Sales Cloud• Marketing Cloud• Helps bridge Saleforce (Service Cloud and Sales Cloud) withoffline data from repositories like Oracle or Teradata ProductInformation Systems.5/7/2013 26
  27. 27. Next Steps• Demo of Aprimo Service to Sales• Meet with Director of ISV Alliances – Dave Motheral• See how we might work together on Salesforce Partnership5/7/2013 27
  28. 28. APPENDIX
  29. 29. “Injecting” inbound leads into Teradata-drivenoutbound dialogues29