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First draft of my Ignite Pitch for #NTC11. The rules are: 5 minutes/20 slides/15 seconds per slide. Which 1 do I cut? OR do I cut 4 for Yahoo Pipes?

First draft of my Ignite Pitch for #NTC11. The rules are: 5 minutes/20 slides/15 seconds per slide. Which 1 do I cut? OR do I cut 4 for Yahoo Pipes?

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Ignite pitch Presentation Transcript

  • 1. 13 GuerillaResearch & Analysis Tools for digital media @devonvsmith
  • 2. How do I (quickly!) collect data on 400 twitter handles?
  • 3. You copy & paste into ExcelYou type this Google docs finds this data via formulas bit.ly/TwitScrape
  • 4. So what are these magical formulas?=importxml(A2,"//span[@class=fn]") or ‘bio’ or ‘adr’=importxml(A2,"//span[@id=update_count]")or ‘following_count’or ‘follower_count’ or ‘lists_count’ bit.ly/TwitScrape
  • 5. How do I (easily!) track competitors on Twitter or Facebook?
  • 6. any public Facebook or Twitter account search term date range report typebummers:•can’t go back in time•only 500 free per month•Klout & location-verified costs extra
  • 7. raw data people timing content
  • 8. How do I know my potential reach on Facebook?
  • 9. facebook.com/ads/createthis is where the magic happens
  • 10. How do I know when someone unfollows me?
  • 11. How many clicks is their link getting?
  • 12. Open Facebook SearchWhat are people saying about me on Facebook?
  • 13. How does their website traffic compare to mine?
  • 14. Help! I need 40,000 tweets in excel.
  • 15. Tagxedo: when shape (and font! and color! matter)
  • 16. + = Packrati.us
  • 17. How many blog subscribers do they have?
  • 18. 1.Indexed Pages2. Metadata3. Linking domains4. Traffic5.Blog Analysis6. Twitter Analysis What are the first steps I should take to improve my SEO? (oh yeah, and what’s SEO?!)
  • 19. Data scraping: easier than it sounds
  • 20. Where (and when) should I focus my efforts?
  • 21. There are too many tools I didn’t have time to share!Flickr photo credits1. custer_flux2. fmgbain4. Christophe Verdier5.tableatny8. ausnahmezustand10. alg2411. urbanmkr12. cloudsoup13. afagen14. storyvillegirl16. Matthieu Aubry17. LexnGer18. Choconancy119. MBK (Marjie)21. JKonig@devonvsmithwww.24UsableHours.com