This document provides tips and tools for collecting and analyzing data from social media platforms like Twitter and Facebook. It suggests using Google Docs formulas to extract profile data from Twitter handles copied into Excel. Other tips include using free social media monitoring tools to track competitors, improving SEO by focusing efforts on indexed pages, metadata, and link building, and using Flickr photo credits to cite image sources. The document promotes the 24UsableHours website for more social media research tools and tips.

1. 13 Guerilla
Research &
Analysis
Tools
for digital media
@devonvsmith

2. How do I (quickly!) collect data on 400 twitter handles?

3. You copy & paste
into Excel
You type
this Google docs
finds this data via
formulas bit.ly/TwitScrape

4. So what are these magical formulas?
=importxml(A2,"//span[@class='fn']")
or ‘bio’ or ‘adr’
=importxml(A2,"//span[@id='update_count']")
or ‘following_count’
or ‘follower_count’
or ‘lists_count’ bit.ly/TwitScrape

5. How do I (easily!) track competitors
on Twitter or Facebook?

6. any public Facebook or Twitter account
search term
date range
report type
bummers:
•can’t go back in time
•only 500 free per month
•Klout & location-verified costs extra

7. raw data people timing content

8. How do I know my potential reach on Facebook?

9. facebook.com/ads/create
this is where
the magic
happens

10. How do I know when someone unfollows me?

11. How many clicks is their link getting?

12. Open Facebook Search
What are people saying about me on Facebook?

13. How does their website traffic compare to mine?

14. Help! I need 40,000 tweets in excel.

15. Tagxedo: when shape (and font! and color! matter)

16. + = Packrati.us

17. How many blog subscribers do they have?

18. 1.Indexed Pages
2. Metadata
3. Linking domains
4. Traffic
5.Blog Analysis
6. Twitter Analysis
What are the first steps I should take to
improve my SEO? (oh yeah, and what’s SEO?!)

19. Data scraping: easier than it sounds

20. Where (and when) should I focus my efforts?

21. There are too many tools I didn’t have time to share!
Flickr photo credits
1. custer_flux
2. fmgbain
4. Christophe Verdier
5.tableatny
8. ausnahmezustand
10. alg24
11. urbanmkr
12. cloudsoup
13. afagen
14. storyvillegirl
16. Matthieu Aubry
17. LexnGer
18. Choconancy1
19. MBK (Marjie)
21. JKonig
@devonvsmith
www.24UsableHours.com