Ignite pitch

13 GuerillaResearch & Analysis Tools for digital media @devonvsmith

How do I (quickly!) collect data on 400 twitter handles?

You copy & paste into ExcelYou type this Google docs ﬁnds this data via formulas bit.ly/TwitScrape

So what are these magical formulas?=importxml(A2,"//span[@class=fn]") or ‘bio’ or ‘adr’=importxml(A2,"//span[@id=update_count]")or ‘following_count’or ‘follower_count’ or ‘lists_count’ bit.ly/TwitScrape

How do I (easily!) track competitors on Twitter or Facebook?

any public Facebook or Twitter account search term date range report typebummers:•can’t go back in time•only 500 free per month•Klout & location-veriﬁed costs extra

raw data people timing content

How do I know my potential reach on Facebook?

facebook.com/ads/createthis is where the magic happens

How do I know when someone unfollows me?

How many clicks is their link getting?

Open Facebook SearchWhat are people saying about me on Facebook?

How does their website trafﬁc compare to mine?

Help! I need 40,000 tweets in excel.

Tagxedo: when shape (and font! and color! matter)

+ = Packrati.us

How many blog subscribers do they have?

1.Indexed Pages2. Metadata3. Linking domains4. Trafﬁc5.Blog Analysis6. Twitter Analysis What are the ﬁrst steps I should take to improve my SEO? (oh yeah, and what’s SEO?!)

Data scraping: easier than it sounds

Where (and when) should I focus my efforts?

There are too many tools I didn’t have time to share!Flickr photo credits1. custer_ﬂux2. fmgbain4. Christophe Verdier5.tableatny8. ausnahmezustand10. alg2411. urbanmkr12. cloudsoup13. afagen14. storyvillegirl16. Matthieu Aubry17. LexnGer18. Choconancy119. MBK (Marjie)21. JKonig@devonvsmithwww.24UsableHours.com

Ignite pitch

by Devon Smith

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http://www.devonvsmith.com	7
http://twitter.com	1