SlideShare a Scribd company logo
13 Guerilla
Research &
 Analysis
   Tools
  for digital media



 @devonvsmith
How do I (quickly!) collect data on 400 twitter handles?
You copy & paste
                                   into Excel




You type
  this       Google docs
           finds this data via
               formulas         bit.ly/TwitScrape
So what are these magical formulas?
=importxml(A2,"//span[@class='fn']")

                  or ‘bio’ or ‘adr’




=importxml(A2,"//span[@id='update_count']")

or ‘following_count’
or ‘follower_count’
    or ‘lists_count’                   bit.ly/TwitScrape
How do I (easily!) track competitors
    on Twitter or Facebook?
any public Facebook or Twitter account
                                   search term


   date range


   report type


bummers:
•can’t go back in time
•only 500 free per month
•Klout & location-verified costs extra
raw data   people   timing   content
How do I know my potential reach on Facebook?
facebook.com/ads/create




this is where
  the magic
   happens
How do I know when someone unfollows me?
How many clicks is their link getting?
Open Facebook Search




What are people saying about me on Facebook?
How does their website traffic compare to mine?
Help! I need 40,000 tweets in excel.
Tagxedo: when shape (and font! and color! matter)
+   =   Packrati.us
How many blog subscribers do they have?
1.Indexed Pages
2. Metadata
3. Linking domains
4. Traffic
5.Blog Analysis
6. Twitter Analysis




               What are the first steps I should take to
               improve my SEO? (oh yeah, and what’s SEO?!)
Data scraping: easier than it sounds
Where (and when) should I focus my efforts?
There are too many tools I didn’t have time to share!
Flickr photo credits
1. custer_flux
2. fmgbain
4. Christophe Verdier
5.tableatny
8. ausnahmezustand
10. alg24
11. urbanmkr
12. cloudsoup
13. afagen
14. storyvillegirl
16. Matthieu Aubry
17. LexnGer
18. Choconancy1
19. MBK (Marjie)
21. JKonig




@devonvsmith
www.24UsableHours.com

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Ignite pitch

  • 1. 13 Guerilla Research & Analysis Tools for digital media @devonvsmith
  • 2. How do I (quickly!) collect data on 400 twitter handles?
  • 3. You copy & paste into Excel You type this Google docs finds this data via formulas bit.ly/TwitScrape
  • 4. So what are these magical formulas? =importxml(A2,"//span[@class='fn']") or ‘bio’ or ‘adr’ =importxml(A2,"//span[@id='update_count']") or ‘following_count’ or ‘follower_count’ or ‘lists_count’ bit.ly/TwitScrape
  • 5. How do I (easily!) track competitors on Twitter or Facebook?
  • 6. any public Facebook or Twitter account search term date range report type bummers: •can’t go back in time •only 500 free per month •Klout & location-verified costs extra
  • 7. raw data people timing content
  • 8. How do I know my potential reach on Facebook?
  • 10. How do I know when someone unfollows me?
  • 11. How many clicks is their link getting?
  • 12. Open Facebook Search What are people saying about me on Facebook?
  • 13. How does their website traffic compare to mine?
  • 14. Help! I need 40,000 tweets in excel.
  • 15. Tagxedo: when shape (and font! and color! matter)
  • 16. + = Packrati.us
  • 17. How many blog subscribers do they have?
  • 18. 1.Indexed Pages 2. Metadata 3. Linking domains 4. Traffic 5.Blog Analysis 6. Twitter Analysis What are the first steps I should take to improve my SEO? (oh yeah, and what’s SEO?!)
  • 19. Data scraping: easier than it sounds
  • 20. Where (and when) should I focus my efforts?
  • 21. There are too many tools I didn’t have time to share! Flickr photo credits 1. custer_flux 2. fmgbain 4. Christophe Verdier 5.tableatny 8. ausnahmezustand 10. alg24 11. urbanmkr 12. cloudsoup 13. afagen 14. storyvillegirl 16. Matthieu Aubry 17. LexnGer 18. Choconancy1 19. MBK (Marjie) 21. JKonig @devonvsmith www.24UsableHours.com