Whether they're customers, audiences, communities or fans, the people you serve are changing, and the best ways to create loyalty are changing, too. Learn what other industries, who are often ahead of the arts, have done to create fierce loyalty. Americans for the Arts Annual Convention 2014 in Nashville.

1. Making Rabid Fans:
Community Engagement Ideas
from Other Industries
#AFTACON
Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014

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Bill Shaner

10. Provide access "
to talent.
Fans want exclusive content.

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15. Give fans influence.
They ll be more invested "
in sharing your success.

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20. Serve their needs.
Leverage the resources you have.

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25. Produce a "
better experience.
Fans find value in the community.

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29. Be authentic.
Fans will believe in what you re selling.

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34. Ask fans for help.
Fans feel more committed "
to something they ve helped build.

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39. How to Make Rabid Fans
1. Provide access to talent
2. Give them influence
3. Serve their needs
4. Produce a better experience
5. Be authentic
6. Ask them for help

40. Thank You!
@devonvsmith
#AFTACON
Americans for the Arts Convention | Arts Leadership Preconference | June 12, 2014