Google 101

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Short preso on using Google as part of a greater presentation on information literacy. Credit to Patrick Crispen for most of the content!

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Google 101

  1. 1. Important Information <ul><li>This presentation was created by Patrick Crispen. </li></ul><ul><li>You are free to reuse this presentation provided that you </li></ul><ul><ul><li>Not make any money from this presentation. </li></ul></ul><ul><ul><li>Give credit where credit is due. </li></ul></ul>
  2. 2. Google 101: Stop Searching and Start FINDING <ul><li>a presentation by Patrick Douglas Crispen </li></ul>
  3. 3. Our goals today ... <ul><li>Discover the biggest mistakes made by most Internet users: </li></ul><ul><ul><li>Typing URLs in the wrong box. </li></ul></ul><ul><ul><li>Using the wrong tool at the wrong time. </li></ul></ul><ul><li>Talk about the differences between directories and search engines (and when to use each.) </li></ul><ul><li>Learn some basic Google searching techniques. </li></ul><ul><li>DO ALL OF THIS IN ENGLISH! </li></ul>
  4. 4. The Biggest Mistake <ul><li>Typing URLs in the wrong box </li></ul>
  5. 8. The Second Biggest Mistake <ul><li>Using the wrong tool at the wrong time </li></ul>
  6. 9. Three questions <ul><li>Where would you find the telephone number or address of the Bama Six theatre? </li></ul><ul><li>Where you would find the definition of the word “pestilence?” </li></ul><ul><li>Where would you find the name of the war that the Treaty of Westphalia ended? </li></ul>
  7. 10. What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?
  8. 11. YAHOO ISN’T A SEARCH ENGINE! <ul><li>... it is a directory. </li></ul>
  9. 12. Directories <ul><li>Usually human-compiled guides to the web, where sites are organized by category </li></ul><ul><li>Major directories: </li></ul><ul><ul><li>MSN </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul>
  10. 13. What directories are good for <ul><li>“ What is the Web page address for some company, organization, or entity?” (or “who makes product X?”) </li></ul><ul><li>“ Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?” </li></ul><ul><li>In other words, directories are GREAT for “telephone book” searches. </li></ul>
  11. 14. What directories AREN’T good for <ul><li>Directories are horrible for “encyclopedia” or “dictionary” searches. </li></ul><ul><li>The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim.) </li></ul>
  12. 15. The three parts of a search engine: the spider <ul><li>A spider (also called a &quot;crawler&quot; or a &quot;bot&quot;) that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site's other pages. </li></ul>
  13. 16. The three parts of a search engine: the catalog <ul><li>A program that creates a huge index (sometimes called a &quot;catalog&quot;) from the pages that have been read. </li></ul>
  14. 17. The three parts of a search engine: the front end <ul><li>A program that receives your search request, compares it to the entries in the index, and returns results to you. </li></ul>-- Courtesy searchenginewatch.com
  15. 18. Directories v Search Engines <ul><li>Directories are human-compiled and have a small number of pages in their databases (usually in the low millions) </li></ul><ul><li>Search engines are machine-compiled and have a HUGE number of pages in their databases (more than 25 billion) </li></ul>
  16. 19. The Second Biggest Mistake -- Restated <ul><li>Using a directory as if it was a search engine ... and then not understanding why you can’t find anything! </li></ul>
  17. 20. Why do people predominantly use directories when search engines have more stuff? Because no one ever takes the time to teach us how to use a search engine!
  18. 21. The Third Biggest Mistake <ul><li>Not knowing how to use directories or search engines to actually FIND stuff </li></ul>
  19. 22. Search engine rule #1 <ul><li>Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage! </li></ul>
  20. 23. Search engine rule #2 <ul><li>Use quotes to search for phrases. </li></ul><ul><li>“ patrick crispen” </li></ul>
  21. 24. Search engine rule #3 <ul><li>Use the + sign to require. </li></ul><ul><li>“ patrick crispen” +tourbus </li></ul>
  22. 25. Search engine rule #4 <ul><li>Use the - sign to exclude. </li></ul><ul><li>“ patrick crispen” -tourbus </li></ul>
  23. 26. Search engine rule #5 <ul><li>Combine symbols as often as possible (see rule #1). </li></ul><ul><li>” patrick crispen” –tourbus +pepperdine </li></ul>
  24. 27. The five rules <ul><li>Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage! </li></ul><ul><li>Use quotes to search for phrases. </li></ul><ul><li>Use the + sign to require. </li></ul><ul><li>Use the - sign to exclude. </li></ul><ul><li>Combine symbols as often as possible (see rule #1). </li></ul>
  25. 28. Advanced Google Searching Made Easy <ul><li>It’s easy as long as you remember a few, simple commands. </li></ul>
  26. 29. Hiding in Plain Sight <ul><li>To the right of the search box are three links practically no one has never noticed: </li></ul><ul><ul><li>Advanced Search </li></ul></ul><ul><ul><li>Preferences </li></ul></ul><ul><ul><li>Language Tools </li></ul></ul>
  27. 30. Google Advanced Search
  28. 31. Google Advanced Search
  29. 33. Cite Your Sources! <ul><li>Citation Machine </li></ul>

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