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Presentation at September event for SEMPDX in Portland OR. Covering the latest on structured data markup, Open Graph, Schema.org and data markup for SEO.
Presentation at September event for SEMPDX in Portland OR. Covering the latest on structured data markup, Open Graph, Schema.org and data markup for SEO.
Semantic Search Engine Optimization (Semantic
SEO) is the use of techniques from the Semantic Web technology stack for: 1.sending detailed information about the meaning of your page content to search engines and other data consumers, 2. in a way that can be easily processed by computers. Good definition of Semantic SEO: http://bit.ly/kUW0fJ
Structured Data = Data organized
by a markup language and a vocabulary. Can be organized and searched by machines. Linked Data = Publishing structured data so it can be accessed at a URI Semantic Web = The web of globally accessible, interlinked data entities RDF = Resource Definition Framework. This is a data model that establishes entity relationships using ‘triples’ Other notable parts of the ‘Semantic Web Technology Stack’
Reading List http://learnlinkeddata.com/articles Linked Data
Primer – Start Here http://semanticweb.com/introduction-to-rdf_b17953 - Dead simple intro to RDF and associated vocabularies and tools. SemanticWeb.com rules. http://www.w3.org/2011/Talks/0607-SemTech-RDFa-IH/Talk.pdf Great intro to RDFa and highlights Best Buy, Overstock, Examiner.com http://www.ibm.com/developerworks/library/x-disprdf/index.html IBM Developer Works tutorial on how to combine data http://searchnewscentral.com/20110207129/Technical/rdfa-the-inside-story-from-best- buy.html Interview with Jay Myers, Lead Development Engineer for Best Buy There’s a ton of resources on the web to get you started
Semantic SEO Follow List Folks
who have some SEO/Semantic Web crossover: Aaron Bradley - @aaranged – Hands down the best curator of semantic happenings on the SEO side. When he blogs at http://www.seoskeptic.com it’s not to be missed. Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to be speaking at the Semantic Web 2012 conference Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally for http://www.semanticweb.com Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s the man responsible for Best Buy’s 30% CTR increase with rich snippets. Dan Brickley - @DanBri – Schema.org outreach for Google, works on proposed Schema.org specs People who have both search and semantic backgrounds
Semantic Tech Pros Semantic Tech
Folks who are very smart and say things I don’t get: Martin Hepp- @MFHepp– Heads up Good Relations, which is the most extensive vocabulary for e-commerce data Manu Sporny - @ManuSporny – Leader of the W3C working group for RDF. The man leading the charge for the RDF spec. Lin Clark - @LinClark – Works on the linked data/RDF integration for Drupal. Codes neat linked data things for Drupal. Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades. Wrote the Structured Data Linter. Aaron Bradley’s gigantic Semantic Twitter Group: https://twitter.com/#!/SemanticWeb/semanticweb100 - Like tapping into the Matrix of semantic tech information. People building semantic tech tools and standards