Emerging Trends in Social Media - Digital East 2012

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This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing.

The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics.

Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.

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Emerging Trends in Social Media - Digital East 2012

  1. 1. Emerging Trends in Social Media Devon Smith, threespot #deast12
  2. 2. Agenda• Intro• Trends• Techniques• Tools• Q&A
  3. 3. Devon Smith threespotwww.24UsableHours.com www.threespot.com@devonvsmith @threespot
  4. 4. Who we’re working with @threespot
  5. 5. EMERGING TRENDS @devonvsmith
  6. 6. Fracturization
  7. 7. Niche Networks
  8. 8. Rise of the Makers
  9. 9. Brands as Curators
  10. 10. The Power of Hashtags
  11. 11. Mobile Engagement
  12. 12. An Instagram is worth a thousand Tweets
  13. 13. Digital Meets Analog
  14. 14. Becoming Data-Centric
  15. 15. Social Media as Utility
  16. 16. EMERGING TECHNIQUES @devonvsmith
  17. 17. Staff as Brand
  18. 18. Communications Department as Resource
  19. 19. Data Design Content Tech Multidisciplinary Staff
  20. 20. Guest-a-Gramming
  21. 21. Real Time Response
  22. 22. Becoming a Platform
  23. 23. Give Them Something to Do
  24. 24. Responsive (Social) Design
  25. 25. Beyond the Embedded Twitter Feed
  26. 26. Subverting Expectations
  27. 27. EMERGING TOOLS @devonvsmith
  28. 28. Crowdbooster
  29. 29. FollowerWonk
  30. 30. Topsy
  31. 31. RowFeederraw data people timing content
  32. 32. Google Analytics
  33. 33. Social Advertising as Market Research
  34. 34. Social Advertising as Access to Data
  35. 35. Social Algorithms
  36. 36. Sticky Share Bars
  37. 37. Stylized Share Buttons
  38. 38. Mobile Photo Apps Take photos Instagram Hipstamatic Slow Shutter Pano Filters & Frames Snapseed PicFX Vintique Camera+Combine images Diptic PicTwo TiltShift Color SplashText & Movement Phonto Quiption Photosynth Cinemagram
  39. 39. QUESTIONS?@threespot @devonvsmith

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