DesignThinkers assists Public and Private organizations and companies in delivering the best possible service. We help them to be more innovative and competitive. To do so we created a 5 Steps Service Innovation Method. This Method is used as a guide while working on complex Service Design projects.
2. DT
SERVICE =
“any activity or benefit that one party
can give to another, that is essentially
intangible and does not result in the
ownership of anything”
(Philip Kotler)
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3. DT
SERVICE =
an intangible product we experience
in time through multiple touch-points
and channels
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4. DT
SERVICE DESIGN =
designing and arranging the
interaction between service provider
and end-user with the use of creative
processes and methods
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5. DT
OUR GOAL
designing innovative systems so our
clients can deliver the best possible
services
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7. DT
1 DISCOVERING / business
a research into:
> organisations characteristics and goals
> vision, mission, culture
> existing services (blueprint/ systems)
> KPI’s, emotional KPI’s
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8. DT
1 DISCOVERING / business
a research into:
> context (stakeholders)
> benchmarking
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9. DT
1 DISCOVERING / business
DELIVERABLE
> context map
> examples from the market
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10. DT
1 DISCOVERING / experience
a research into:
> customer journey
> experiences from end-users and front office
personal
> social space (ethnographic fieldwork)
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11. DT
1 DISCOVERING / experience
DELIVERABLE
> mapping customer journey and all
touch-points
> analyses and recommendations
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12. DT
2 CONCEPTING
> developing ideas together with end-users and
client (interviews, brainstorms, workshops)
> prototyping
> moodboard
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