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DT
designthinkers
DT
     SERVICE =
     “any activity or benefit that one party
     can give to another, that is essentially
     intangible and does not result in the
     ownership of anything”
                               (Philip Kotler)




                                        designthinkers
DT
     SERVICE =
     an intangible product we experience
     in time through multiple touch-points
     and channels




                                    designthinkers
DT
     SERVICE DESIGN =
     designing and arranging the
     interaction between service provider
     and end-user with the use of creative
     processes and methods




                                     designthinkers
DT
     OUR GOAL
     designing innovative systems so our
     clients can deliver the best possible
     services




                                      designthinkers
DT
     1 DISCOVERING

     2 CONCEPTING

     3 DESIGNING

     4 BUILDING

     5 IMPLEMENTING


                      designthinkers
DT
     1 DISCOVERING / business
     a research into:
     > organisations characteristics and goals
     > vision, mission, culture
     > existing services (blueprint/ systems)
     > KPI’s, emotional KPI’s




                                                 designthinkers
DT
     1 DISCOVERING / business
     a research into:
     > context (stakeholders)
     > benchmarking




                                designthinkers
DT
     1 DISCOVERING / business
     DELIVERABLE
     > context map
     > examples from the market




                                  designthinkers
DT
     1 DISCOVERING / experience
     a research into:
     > customer journey
     > experiences from end-users and front office
        personal
     > social space (ethnographic fieldwork)




                                              designthinkers
DT
     1 DISCOVERING / experience
     DELIVERABLE
     > mapping customer journey and all
       touch-points
     > analyses and recommendations




                                          designthinkers
DT
     2 CONCEPTING
     > developing ideas together with end-users and
       client (interviews, brainstorms, workshops)
     > prototyping
     > moodboard




                                            designthinkers
DT
     2 CONCEPTING
     DELIVERABLE
     > tested service concept
     > visual concept




                                designthinkers
DT
     3 DESIGNING
     > touchpoints (website, locations etc.)
     > service system
DT
     3 DESIGNING
     DELIVERABLE
     > service blueprint (a detailed service system)
     > look-and-feel
DT
     4 BUILDING
     > building all touchpoints (platform, physical
       locations, media, training people)
     > organising




                                                designthinkers
DT
     4 BUILDING
     > developing marketing/ communication
       strategy




                                             designthinkers
DT
     4 BUILDING
     DELIVERABLE
     > processes/organisation tested and ready for
       implementation
     > marketing/ communication strategy




                                             designthinkers
DT
     5 IMPLEMENTING
     > opening the shop
     > inviting everyone in




                              designthinkers
DT
     5 IMPLEMENTING
     DELIVERABLE
     > happy customers
     > highly competitive service organisation




                                                 designthinkers
DT
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                                     G
                                IN                IM
                             ER                     PL
                        OV                            EM
                       C
                     IS




                 D




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                                                           TI
                                                             NG
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                                                                         designthinkers
DT
designthinkers

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DesignThinkers Service Design Method

  • 2. DT SERVICE = “any activity or benefit that one party can give to another, that is essentially intangible and does not result in the ownership of anything” (Philip Kotler) designthinkers
  • 3. DT SERVICE = an intangible product we experience in time through multiple touch-points and channels designthinkers
  • 4. DT SERVICE DESIGN = designing and arranging the interaction between service provider and end-user with the use of creative processes and methods designthinkers
  • 5. DT OUR GOAL designing innovative systems so our clients can deliver the best possible services designthinkers
  • 6. DT 1 DISCOVERING 2 CONCEPTING 3 DESIGNING 4 BUILDING 5 IMPLEMENTING designthinkers
  • 7. DT 1 DISCOVERING / business a research into: > organisations characteristics and goals > vision, mission, culture > existing services (blueprint/ systems) > KPI’s, emotional KPI’s designthinkers
  • 8. DT 1 DISCOVERING / business a research into: > context (stakeholders) > benchmarking designthinkers
  • 9. DT 1 DISCOVERING / business DELIVERABLE > context map > examples from the market designthinkers
  • 10. DT 1 DISCOVERING / experience a research into: > customer journey > experiences from end-users and front office personal > social space (ethnographic fieldwork) designthinkers
  • 11. DT 1 DISCOVERING / experience DELIVERABLE > mapping customer journey and all touch-points > analyses and recommendations designthinkers
  • 12. DT 2 CONCEPTING > developing ideas together with end-users and client (interviews, brainstorms, workshops) > prototyping > moodboard designthinkers
  • 13. DT 2 CONCEPTING DELIVERABLE > tested service concept > visual concept designthinkers
  • 14. DT 3 DESIGNING > touchpoints (website, locations etc.) > service system
  • 15. DT 3 DESIGNING DELIVERABLE > service blueprint (a detailed service system) > look-and-feel
  • 16. DT 4 BUILDING > building all touchpoints (platform, physical locations, media, training people) > organising designthinkers
  • 17. DT 4 BUILDING > developing marketing/ communication strategy designthinkers
  • 18. DT 4 BUILDING DELIVERABLE > processes/organisation tested and ready for implementation > marketing/ communication strategy designthinkers
  • 19. DT 5 IMPLEMENTING > opening the shop > inviting everyone in designthinkers
  • 20. DT 5 IMPLEMENTING DELIVERABLE > happy customers > highly competitive service organisation designthinkers
  • 21. DT < G IN IM ER PL OV EM C IS D EN TI NG < < G EPTIN BUIL C DIN N < CO G < DES IGNING designthinkers