Redesigning your website isn't a simple task. There are many parts to pulling off a successful website redesign, and working with a partner on that project can help. In this session Steve James from HubSpot partner agency Stream Creative will walk through everything you need to know about your website redesign from preparing your content assets to integrating your buyer personas into the designs of your website. If you are planning a website redesign in the next year, don't miss out on this session.

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EVERYTHING YOU NEED TO KNOW FOR YOUR NEXT WEBSITE REDESIGN
STEVE JAMES
Partner, Stream Creative
@steve_james_

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Strategy

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1
Benchmark Your Current Metrics.
2
Determine Your Goal.
3
Define Your Brand.
4
Define Your Buyer Persona.
Strategy

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1
Large Cheese Producers
2
Small Market/Boutique Grocery Stores
3
End Consumer
Buyer Personas

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Takeaway
Define & document at least 3 customer types your company currently services.

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2
Plan

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1
Define Your Team.
2
Platform Considerations.
3
Review and outline current assets.
4
Outline Site Architecture/Site Map.
5
Plan out your URL Mapping/301 Redirects.
6
Define Your Content Plan.
Plan

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Takeaway
Plan. Purpose. Personalize.

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3
Design

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1
Website Creative Brief
2
Wireframes
3
Review Colors and Images
4
Full Color Mock-ups
Design

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Takeaway
Simple, Purposeful and Responsive.

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4
Build

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1
Platform
2
Templates
3
Finalize Content
4
Testing and Review
Build

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Takeaway
Find a platform that allows marketers to focus on marketing.

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5
Optimize

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1
Basics
2
Shareability
3
Analytics
4
Keywords
5
Redirects
6
Mobile
Optimize

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Takeaway
Please do not forget your redirects!

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6
Launch

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1
Prepare
2
Checklist
3
Announce
4
Kick off content strategy
Launch

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Takeaway
Manage expectations on launch day.

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7
Analyze

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1
Are pages indexed
2
Post-launch checklist
3
Benchmark metrics
4
Kick off content strategy
5
Update/test/measure
Analyze

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Takeaway
Set Quarterly review times to see how your web site design is performing. Make frequent updates.

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QUESTIONS ?

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THANK YOU!