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We developed the Customer
Journey LAB, an innovative tool
using Service Design and Design
Thinking methodologies. It is an
effective tool to get insights and
improve your customers'
experiences of the product and the
We guide Startups and help
large companies ‘Think like
a startup’ to speed up and
strengthen their ability to
innovate. For this we started
the StartUpLAB (Europe) and
BOMBA (Latin America).
We developed and facilitate
DesignersDNA, an international
network of ‘corporate change
agents’ with members like
Philips, Volkswagen AG, Cisco,
Vodafone, TomTom, Schiphol, Sara
Lee, Océ, Rabobank, DSM.
We facilitate the
conversation on Design
Thinking, developing and
Design Thinking Network
with over 2500
professionals from all over
the globe and growing fast.
We develop and facilitate a
network of Business and
Design Schools around the
world developing new
thinking and collaborations
to innovate education.
Our Healthcare and
www.caretodesign.com Our new business
Our Community DESIGN DESIGN
of Corporate Innovators THINKERS THINKERS
Our Global community of professionals
Our new International
Network of Business &
Our Service Innovation Lab DESIGN DESIGN
Our Human Centered Innovation and Our hands-on
Start Up LAB in Chile training sessions and
Master Classes on
e.g. Service Design
Discovery, unpacking the current situation.
Who are we? What do we do?
Why do we do it?
What is our value space?
Who are our stakeholders? How does value ﬂow through our network?
What are our customers trying to achieve? How can we help them?”
“Imagine new scenarios.
Connecting ideas and insights to
discover innovative systems to co-create
value with stakeholders.
Find more ways to get closer
to your vision.
Develop new Business models.
Explore, sketch, experiment, prototype
and co-create with end-users and other
Design and build the product-service-system,
develop service blue-prints, enabling systems,
select & train staff, etc.”
Go to market and
start co-creating value
Become a more people
“Keep listening, be adaptable, keep
Keep the conversation going. This
produces data. And data is valuable