We developed the CustomerJourney LAB, an innovative toolusing Service Design and DesignThinking methodologies. It is aneffective tool to get insights andimprove your customersexperiences of the product and therelated services.
DESIGN DESIGN THINKERS THINKERS GUILD GUILD Our Healthcare and Wellbeing initiative www.caretodesign.com Our new business development Lab Our Community DESIGN DESIGN of Corporate Innovators THINKERS THINKERS Our Global community of professionals GUILD GUILD www.designersDNA.com www.designthinkingnetwork.com Our new International Network of Business & Design SchoolsOur Service Innovation Lab DESIGN DESIGN THINKERS THINKERS GUILD GUILD Our Human Centered Innovation and Our hands-on Start Up LAB in Chile training sessions and Master Classes on e.g. Service Design Thinking DESIGN DESIGN THINKERS THINKERS
Discovery, unpacking the current situation.Who are we? What do we do?Why do we do it?What is our value space?Who are our stakeholders? How does value ﬂow through our network?What are our customers trying to achieve? How can we help them?”
“Imagine new scenarios.Connecting ideas and insights todiscover innovative systems to co-createvalue with stakeholders.Find more ways to get closerto your vision.Develop new Business models.Explore, sketch, experiment, prototypeand co-create with end-users and otherstakeholders.”
“Implement.Design and build the product-service-system,develop service blue-prints, enabling systems,select & train staff, etc.”
“Execution.Go to market andstart co-creating valueyour customers.Become a more peoplecentered organization.”
“Keep listening, be adaptable, keepchanging.Keep the conversation going. Thisproduces data. And data is valuableknowledge.”