2. What do we do it?
We Increase Sales
Sales,
Services:
We Increase Consumption,
We Reduce Costs, 1 Brand S
Strategy and Identity Design
2 Packaging InnovationandStructure Design
g g g
through
3 Graphic Design
Critical Questioning,
g
4 Innovation C
Consulting
Market Mapping from an Outsiders
Perspective
and
some really serious I
ll i Innovation
ti
3. Founded in 2002
The l design
Th only d i consulting company th t has been certified by a global
lti that h b tifi d b l b l
agency for ISO 9001 : 2008
g y
Worked on 2000+ Projects across different categories
Invests heavily in propriety processes & research
I t h il i i t h
Backed by some of the best brand tools in the business
4. Who are we?
We are an integrated innovation and brand consulting company specializing in helping
companies get strategic, thematic, break free from the clutter and stand out.
One - Stop - Shop
– Innovation consulting – Experience design
– Insights mapping(people, processes, – Brand identity programs
tools, business, communication, etc.)
, , , ) – Brand management
– Complexity reduction (defogging a – Communication strategy
situation/ context) – Corporate identity design
– Root cause identification – Graphic design
– Scenario generation
5. Why Lokusdesign?
Leading companies have achieved substantial improvements in brand image and sales using our services
Substantial i
S b t ti l increase i awareness, reach and revenues f a leading finance lending fi
in h d for l di fi l di firm
Reduction in customer escalation complaints from 64% to 27% for a technology gaint
Increase in fuel sales for BPCL fuel stations
Sales
S l up from 6% t 33% for a large FMCG company, i personal care category, without any media push
f to f l in l t ith t di h
Drastic reduction in management time for Suzlonin tendering processes
110% sales growth for Weikfield Organic Tea without any ATL or BTL activities
Category creation for P
C t ti f Premium, JK Helen C ti ( i f h
i H l Curtis (air freshener)
)
Increased consumer brand interaction for Weikfieldfrom 10 secs to 15 mins; leading to better recall
Great insights leading to great innovation
g g g
6. How do we do this?
We have anuncanny ability and Inno ation for ser ices prod cts brand
Innovation services, products, brand,
proprietary processes to find customer experience etc
experience, etc.
g
great insights.
g
Out f b
O t of box solutions for some of the toughest questions
l ti f f th t h t ti
Innovation that makes business-sense
Rarely has a weak insight lead to a great
outcome
Design & implementation of ideas
7. What do we help achieve?
We ask a lot of questions, go down to basics and help you defog the situation
We innovate and break clutter
We createbreakthrough scenarios and convert unseen possibilities
We help break stereotypes and status quo
We help you TRANSFORM!
We help you WIN!
8. Leading companies seek our expert services
Logo, Logotypes and Trademarks are owned by respective owners and are acknowledged
9. Why Lokusdesign – An expert panel
Lokusdesign
Director – Marketing Director – Brand Strategy Direction – Printing
Director – Strategy and and Packaging Innovation
A Post Graduate Diploma in Furniture Design from Technology
Marketing NID, Ahmedabad A graduate in Industrial Design from NID, Diploma in Advertising and Public Relations and
A Post Graduate in Product Design from NID Accomplished extensive research in experiential Ahmedabad combined with Strategic Management graduate in Print Technology
Ahmedabad spaces, material possibilities and explorations,
Rich experience in various strategic roles and Form analysis Future research on trends and
analysis, ,
degree from IIM Calcutta Responsible for Macro Analysis, Strategic
Planning, E t
Pl i External P
l Processes mapping and
i d
diverse functions like Macro Strategies, Systems Furniture design Key areas of interest : Industrial design, Conceptual
implementation and Print Communication
Design, Strategic Design, Complexity Mapping & Responsible for the company’s aggressive and Research based projects, Brand and
Decision Matrices, Applied Ergonomics and financial engine and legal portfolio Communication design, Systems design and
Research based products strategic technology interventions
Client
Marketing Design Team Marketing Team
Research Team Marketing Post graduates
Servicing A team of graphic Printing Team
Business Strategy Marketing Post Graduate and
Post graduates in
g and Engineering Graduates Team designers, product g
graduates diploma in printing
marketing Team Expertise over marketing Post graduates in designers, engineers,
d i i Wide experience over
content writer, etc. and technology
In depth experience of Post Graduates in Business and business development communication and business development
Worked closely with top Over a decade
market, consumer, strategy and design management across wide industry design management and new client
notch corporate from 5- experience of space
competition, trends, issues Wide experience over business spectrum Handled brand acquisition and retaining
10 years branding, retail
etc.
etc strategy,
strategy marketing strategy and portfolio of leading the old ones branding, exhibition
communication strategy etc. companies across design etc.
industrues
QR/LDPL/MKTG/01-03
