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Design Thinking 101 - Stakeholder Mapping
Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program
Stakeholder Map
WHAT
IS IT?
To capturing and visualise data
Visualisation Tool
To develop a Stakeholder
Management Strategy, align
teams and inform strategic
decisions.


Project Management Tool
To understand context, value
fl
ows in a system and build
empathy for stakeholders


Sensemaking Tool
A LENS
“… the lens itself shapes
how we interpret the world”


- Stephen Covey
Stakeholder


Any individual, group or
organisation with a direct or
indirect in
fl
uence on your
activities.
Internal Stakeholders
External Stakeholders
Internal Stakeholders
e.g. Employees, Managers,
Shareholders, Trade Unions
External Stakeholders
e.g. Customer, Patience, Suppliers,
Banks, Government, Communities,
Pressure Groups
Write your questions
in the chat
CHOOSE A TOPIC
EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create


choice
make


choice
create


choice
make


choice
DOUBLE DIAMOND
WHEN DO YOU USE IT?
PROBLEM SPACE SOLUTION SPACE
diverge converge diverge converge
DOUBLE DIAMOND
WHEN DO YOU USE IT?
Stakeholder Map
A visual representation of the
relationship and value exchange
between Stakeholders and a
speci
fi
c activity, project,
organisation, group of people.
CHOOSE A TOPIC
PEN AND PAPER
LIST THE


STAKEHOLDERS
4 minutes
Design Thinking 101 - Stakeholder Mapping
ORGANISATION
TEAM
PERSONA
YOU
The Tool - The Method


The Activity - The Result


Map & Mapping
Mapping
- THE MAPPING ACTIVITY HELPS ALLIGN TEAMS


- IT CREATES A COMMON LANGUAGE AROUND


IMPROVEMENT AND INNOVATION


- INSIDE OUT THINKING & OUTSIDE IN THINKING


- INTERNAL MARKETING
Design Thinking 101 - Stakeholder Mapping
Mapping
TOPIC
4 minutes
Onion Diagram
Rings of In
fl
uence
Design Thinking 101 - Stakeholder Mapping
Write your questions
in the chat
Value Networks
TOPIC
4 minutes
Stakeholder Value Network Map
Explain the value exchange between the stakeholders and the topic/challenge
Topic /
Challenge
Stakeholder Stakeholder
Stakeholder
Stakeholder
Stakeholder
Stakeholder Stakeholder
Stakeholder Stakeholder
Stakeholder Stakeholder
Stakeholder
Example
of values
Information Rights Service
Power Credit Attention Product
Experience Reputation
Value exchange Value exchange
Value exchange Value exchange
Value exchange
Value exchange
Money
Trusts
Mendelow's Power-Interest Grid
Stakeholders
Mendelow's Power-Interest Grid
Stakeholders
Keep Satis
fi
ed
Minimal E
ff
ort / Monitor
Manage Closely
Keep informed
KEY PLAYERS
4 minutes
the Salience Model
Systemic Change
The Cyne
fi
n Framework
Mapping Value Flow
Value Chain
Design Thinking 101 - Stakeholder Mapping
WHEN DO
YOU USE IT?
PERSONAS
EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create


choice
make


choice
create


choice
make


choice
DOUBLE DIAMOND
DATA
INFORMATION
KNOWLEDGE
WISDOM
DIKW PYRAMID
DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT
e.g coordinates of a car
Street light on corner
of Padington road
turned red
I’m driving towards a
red light
I stop the car
DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT
DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT
Systemic Constellations
Family Constellations


“In the silence and stillness of the constellated scene, the


client and representatives are able to tune into the uncon-


scious, collective will of the family system. “


- Boszormenyi Nagy and Spark (1973)
Family Constellations


“In the silence and stillness of the constellated scene, the


client and representatives are able to tune into the uncon-


scious, collective will of the family system. “


- Boszormenyi Nagy and Spark (1973)
Family Constellations


“In the silence and stillness of the constellated scene, the


client and representatives are able to tune into the uncon-


scious, collective will of the family system. “


- Boszormenyi Nagy and Spark (1973)
Q&A
Design Thinking 101 - Stakeholder Mapping
Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program

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