The why, what and how of Stakeholder Mapping. This 90 minutes session is part of a series of short and focused masterclasses. The series is meant for people who have little or no experience applying design thinking methods, tools and frameworks. This is a Masterclass by Arne van Oosterom

2. Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program

3. Stakeholder Map

4. WHAT
IS IT?

5. To capturing and visualise data
Visualisation Tool

6. To develop a Stakeholder
Management Strategy, align
teams and inform strategic
decisions.
Project Management Tool

7. To understand context, value
fl
ows in a system and build
empathy for stakeholders
Sensemaking Tool

8. A LENS
“… the lens itself shapes
how we interpret the world”
- Stephen Covey

9. Stakeholder
Any individual, group or
organisation with a direct or
indirect in
fl
uence on your
activities.

10. Internal Stakeholders
External Stakeholders

11. Internal Stakeholders
e.g. Employees, Managers,
Shareholders, Trade Unions

12. External Stakeholders
e.g. Customer, Patience, Suppliers,
Banks, Government, Communities,
Pressure Groups

13. Write your questions
in the chat

14. CHOOSE A TOPIC

15. EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create
choice
make
choice
create
choice
make
choice
DOUBLE DIAMOND
WHEN DO YOU USE IT?

16. PROBLEM SPACE SOLUTION SPACE
diverge converge diverge converge
DOUBLE DIAMOND
WHEN DO YOU USE IT?

17. Stakeholder Map
A visual representation of the
relationship and value exchange
between Stakeholders and a
speci
fi
c activity, project,
organisation, group of people.

18. CHOOSE A TOPIC

19. PEN AND PAPER

20. LIST THE
STAKEHOLDERS

21. 4 minutes

23. ORGANISATION

24. TEAM

25. PERSONA

26. YOU

27. The Tool - The Method
The Activity - The Result
Map & Mapping

28. Mapping
- THE MAPPING ACTIVITY HELPS ALLIGN TEAMS
- IT CREATES A COMMON LANGUAGE AROUND
IMPROVEMENT AND INNOVATION
- INSIDE OUT THINKING & OUTSIDE IN THINKING
- INTERNAL MARKETING

30. Mapping

31. TOPIC

32. 4 minutes

33. Onion Diagram

34. Rings of In
fl
uence

36. Write your questions
in the chat

37. Value Networks

38. TOPIC

39. 4 minutes

40. Stakeholder Value Network Map
Explain the value exchange between the stakeholders and the topic/challenge
Topic /
Challenge
Stakeholder Stakeholder
Stakeholder
Stakeholder
Stakeholder
Stakeholder Stakeholder
Stakeholder Stakeholder
Stakeholder Stakeholder
Stakeholder
Example
of values
Information Rights Service
Power Credit Attention Product
Experience Reputation
Value exchange Value exchange
Value exchange Value exchange
Value exchange
Value exchange
Money
Trusts

41. Mendelow's Power-Interest Grid
Stakeholders

42. Mendelow's Power-Interest Grid
Stakeholders
Keep Satis
fi
ed
Minimal E
ff
ort / Monitor
Manage Closely
Keep informed
KEY PLAYERS

43. 4 minutes

44. the Salience Model

45. Systemic Change

46. The Cyne
fi
n Framework

47. Mapping Value Flow

48. Value Chain

50. WHEN DO
YOU USE IT?
PERSONAS

51. EXPLORE (RE)FRAME IMPLEMENT
diverge converge diverge converge
create
choice
make
choice
create
choice
make
choice
DOUBLE DIAMOND

52. DATA
INFORMATION
KNOWLEDGE
WISDOM
DIKW PYRAMID

53. DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT
e.g coordinates of a car
Street light on corner
of Padington road
turned red
I’m driving towards a
red light
I stop the car

54. DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT

55. DATA
INFORMATION
KNOWLEDGE
WISDOM
+CONTEXT
+ MEANING
+ INSIGHT

56. Systemic Constellations

57. Family Constellations
“In the silence and stillness of the constellated scene, the
client and representatives are able to tune into the uncon-
scious, collective will of the family system. “
- Boszormenyi Nagy and Spark (1973)

58. Family Constellations
“In the silence and stillness of the constellated scene, the
client and representatives are able to tune into the uncon-
scious, collective will of the family system. “
- Boszormenyi Nagy and Spark (1973)

59. Family Constellations
“In the silence and stillness of the constellated scene, the
client and representatives are able to tune into the uncon-
scious, collective will of the family system. “
- Boszormenyi Nagy and Spark (1973)

60. Q&A

62. Arne van Oosterom
Creative Leadership Coach at Blue Sky Republic
Founder DesignThinkers Group & Academy
Advisor HBA Ambassador program