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Interaction South America 2013 / Arne van Oosterom
6.
UK since 2011
USA since 2010
Spain since 2013
Netherlands since 2007
Germany since 2011
China since 2013
Israel since 2012
Singapore since 2012
Brazil since 2012
Chile since 2010
* Developing
Established
Partners
Uruguay since 2013
Argentina since 2013
Australia since 2013
7.
we are a global multidisciplinary team of freethinkers
8.
We are featured in
many international
publications.
We are co-author of
the award winning
book This is Service
Design Thinking.
41.
opportunity
Understanding what people are trying to do, and invest in
understanding and helping existing customers reach
goals, this will open up a wide range of possibilities.
43.
opportunity
Developing truly human centered
health services for people is an wide
open and empty space…
44.
A Consumer Electronics Company
And “being so big, simply surviving
takes up all your time and energy”
45.
Build a culture of trust to allow people to collaborate in multidisciplinary
teams, interact with real customers and develop empathy.
Understanding value-creation will lead to new insights and
opportunities.
opportunity
46.
A Foodstuff Company
and slowly poisoning your own customers
47.
Developing small, local solutions by local teams, but
globally connected by shared values and vision.
opportunity
48.
a Telco
and seeing your customer as your enemy
49.
a Telco
there is room for a brand that walks the talk, a brand
people trust, no contracts aimed to lock you in,
simple, pay for what you get, without confusing the
hell out of people with bundles or boxes and
providing real service
51.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
52.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
53.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
54.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
55.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
56.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
57.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
58.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness
59.
What all these companies share:
Silo’s make them inflexible
Risk-averse culture
Employees feel powerless
No shared values and vision
KPI’s and incentives are not customer centric
Linear and short-term mindset
Short-term thinking
No real sense of urgency
They are competing in a sea of sameness