SlideShare a Scribd company logo
1 of 109
#ILA18
DOINGIS
HOW TO BRING SERVICE DESIGN
THEHARDPART
INTO STARTUPS AND MULTINATIONALS
Marc Stickdorn
@MrStickdorn
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
01 What is Service Design?
02 Standard process vs. Process standard
03 Consulting vs. doing
04 The 12 commandments
05 Avoiding the bullshit
THISSTANDSBETWEENYOUANDYOURLUNCH…
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
01
WHAT IS 

SERVICE DESIGN?
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
4COREACTIVITIES
Research Ideation Prototyping Implementation
The process of service design
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
RESEARCH
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
RESEARCH
QUANTITATIVE QUALITATIVE
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Monitor KPIs over time Get actionable insights
QUANTITATIVE QUALITATIVE
RESEARCH
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUANTITATIVE QUALITATIVE
RESEARCH
Surveys Tracking
Big Data
A/B testing Heatmaps
Conversion analysis
Customer segmentation
… and many more
Contextual interviews
Participant observation
Mobile ethnography Workalong
Self-documentation
Non-participant observation
… and many more
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PHEW.THAT’SALOT.I don’t have budget for your research Feng Shui.
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
1. TRIANGULATION
2.TRIANGULATION
3.TRIANGULATION
How to get valuable data with limited budget …
Methods
Data types
Researchers
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUANTITATIVE
SURVEYS
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUANTITATIVE
CUSTOMER/USERDATA
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUALITATIVE
CONTEXTUALINTERVIEWS
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUALITATIVE
NON-PARTICIPANTOBSERVATION
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUALITATIVE
PARTICIPANTOBSERVATION
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUALITATIVE
WORKALONG
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
QUALITATIVE
SELF-DOCUMENTATION
AUTO-ETHNOGRAPHY
Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Primary data
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
KEY INSIGHTS
Alan
persona, character, role
wants to eat less chocolate
action, situation
because it makes him fat
aim, need, outcome
but it makes him feel safe.
restricion, obstacle, friction
USER STORIES
As a regular customer of SaaS products
persona, role, type of user
I want invoices to be sent directly to my accounting
action
so that I don’t have to care about this every month.
outcome
DATASYNTHESIS&ANALYSIS
Primary data Interpreted data
JOB-TO-BE-DONE
When I have to travel for business
situation
I want to lose as little time as possible
motivation, forces
so that I can maximize my work time.
expected outcome
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DATAVISUALIZATION
Primary data Interpreted data Visualization
PERSONAS
SYSTEM MAPS
JOURNEY MAPS
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IDEATION
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
EXPLORATIVE
IDEATIONMETHODS
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
EXPLORATIVE
IDEABOARD
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IDEATIONISOVERRATED.
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IDEASARECHEAP.
IDEATIONISOVERRATED.
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IDEATIONISOVERRATED.Co-creation
People
Research
Prototypes
Safe space
Hierarchy
Culture
Stakeholder involvement
Users
Customers
Employees
Stage-gate process
Idea selectionDecision making
Governance
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPING
IDEATIONISOVERRATED.
ISUNDERRATED!
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPING
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
JOURNEYMAP(FUTURE-STATE)
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
WIREFRAME/DUMMY
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
PHYSICALPROTOTYPESPaper/CardBoard/Lego
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
SIMULATIONS
Credit: Lufthansa
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
DESKTOPWALKTHROUGH
Credit: TiSDD
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
BUSINESSMODEL
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
ALWAYSSTARTWITHA…
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IMPLEMENTATION
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Research Ideation Prototyping Implementation
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
?
Research Ideation Prototyping Implementation
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
USETHISPROCESS,THEYSAID.
ITWILLGUIDEYOU,THEYSAID.
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
as we communicated it
THE REALITY™
as it actually happened
THE REALITY™
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
02
STANDARD PROCESS

VS. PROCESS STANDARD
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
The Squiggle
The Mayhem
The Curtain
The Plate
The Bow Tie
The Squiggle
The Hyperloop
The Maze
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
The Mayhem
The Fountain
The March
The Autobahn
The Black Hole
The Pinball
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
TRUSTTHEPROCESS!
Meanwhile, in workshop land …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Preparation
Introduction
Welcome
Developing
keyinsights
Developing
keyinsights
Presenations
Documentation
10plus10
Ideaportfolio
Investigative
rehearsal
Desktop
walkthrough
Paperprototyping
Cardboard
prototyping
Journeymapping
and/or
systemmapping
4–8
HOURS introduction workshop
Data
collection
Datacollection
Builda
ResearchWall
Analysedata
Creatingpersonas
Mappingjourneys
Mappingsystems
Developkeyinsights
Developfirstinsights
(Developing
keyinsights)
Adaptresearchplanning
Preparatoryresearch
Researchplanning
DAY 1 DAY 2
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
5-day service design sprint
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
5-day service design iteration
3-day service design session
introduction workshop
service design sprint
pilot project
experience pitchincubator session
innovation challenge
1-year service design implementation
2-year cultural change
teaser stunt
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DESIGNTHE

PROCESSITSELF!— This is Service Design Thinking, 2010
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Constant Constraints Process
IMPLEMENTATION
PROTOT
YPING
RES
EARCH IDEA
TION
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Activities
“How might we …?” – trigger questions from insights
Generating jobs-to-be-done insights
Building a research wall
Creating personas
Mapping journeys
Mapping systems
Developing key insights
Writing user stories
Compiling research reports
Knowing how people change
Beliefs and emotions
Key tactics of change
Understanding what will change
APHIC APPROACHES
ography
ation
ea board
h Ideation and mini-sprint
Software prototyping
Build
Release
Imagine
Define
Realize Support/Use
Retire/Dispose
Support/Use
Mindset change
Creation
Testing
Building
Monitoring
Needs assessment
Slicing the elephant – splitting the challenge
Ideas from journey mapping
Ideas from future-state system
Brainstorming and brainwriting
10 plus 10
Bodystorming
Ideation based on
Benny Hill sorting (Thir
Idea portfolio
Octopus clustering
Quick voting methods
P
Cardboard prototyping
Paper prototyping
Wireframing
Wizard-of-Oz approaches
Service advertisement
Sketching
Media boards Business Model Canvas
Desktop system mapping (Business Origami)
DESK RESEARCH
Preparatory research Secondary research
depth interview
Non-participant observation
PARTICIPANT APPROACHES
Mobile ethnography Cultural probes
Desktop walkthrough
Partial service rehea
Subte
THEATRICAL MET
Rehearsing digita
DATA VISUALIZATION
AND ANALYSIS
DATA
COLLECTION
CHANGE
MANAGEMENT
SOFTWARE
DEVELOPMENT
SERVICE DESIGN/
ARCHITECTURE
SERVICE DESIGN/
PRODUCT MANAGEMENT
PRE-IDEATION
METHODS
GENERATING
MANY IDEAS
ADDING DEPTH/
DIVERSIFYING IDEAS
UNDERSTANDING/
CLUSTERING/RANKING
REDUCING
OPTIONS
SERVICE PROCESSES
AND EXPERIENCES
OBJECTS AND
ENVIRONMENTS
PROTOTYPING
FOR THE DIGITAL
FURTHER
METHODS
ECOSYSTEMS AND
BUSINESS VALUE
IMPLEM
ENTATION
PROTOT
YPING
RES
EARCH IDEA
TION
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
FREEDOM?
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
ANARCHY?
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
YOUNEEDMORE
STRUCTURE

THANYOUTHINK
When people are
are involved …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
THEMORE

FREEDOM

YOUWANT
THEMORE

STRUCTURE

YOUNEED
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
03
CONSULTING 

VS. DOING
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
4CLEARSTEPS
Just work with these …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DIVERGE/

CONVERGE
It’s just this simple …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
5PHASES
Just follow these …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
7DEFINITESTAGES
It’s easy and clear with these …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
CIRCULAR

SINE

CIRCLES
You’re safe if you’re living …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
NOTSURE

IFREALADVICE
ORCONSULTANT

BULLSHIT
Meme based on Futurama by Matt Groening
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
ACTIVITIES
Don’t we just talk about …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
THEPROCESS™Version 367.2.7
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Suitable and
feasible activities
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
Adaption to
real-world constraints
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
OFFIC
IALLY APPRO
VEDOFFIC
IALLYAPPRO
VED
GOOD
ENOUGH
ANDTHEREWEGO.Version 367.2.8
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
WHENISIT
The single most
OFFIC
IALLY APPRO
VEDOFFIC
IALLYAPPRO
VED
GOOD
ENOUGH
important question
?
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
04
THE 12 

COMMANDMENTS
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
CALLIT
WHATYOULIKE
1
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
MAKE
FIRSTDRAFTS
2
SH!TTY
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
YOUARE
AFACILITATOR
3
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DOING
NOTTALKING
4
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
YES,BUT…
& YES,AND…
5
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
FINDTHE
RIGHTPROBLEM
BEFORESOLVINGITRIGHT
6
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PROTOTYPE
INTHE
REALWORLD
7
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DON’TPUT
ALLYOUREGGS
INONEBASKET
8
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IT’SNOTABOUTTOOLS…9
IT’SABOUT
CHANGINGREALITY
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PLANFORITERATION…
THENADAPT
10
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
ZOOMIN
AND
ZOOMOUT
11
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
IT’SALL
SERVICES
12
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
05
AVOID THE 

BULLSHIT
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
LET’SNOTBETHE
CONSULTANCY

WENEVER
WANTEDTOBE.
We went out
to do it differently …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
PEOPLEDON’TWANT
SERVICEDESIGN,

THEYWANTTHEIR
PROBLEMSSOLVED.
Yes, it sounds
a bit trivial.
Service design SEARCH STOCK
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
LET’SCHANGETHE

VISUALNARRATIVEOF

SERVICEDESIGN !
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
[MOBILITYEXPERIENCE]
Let’s look at …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
[HOSPITALITYEXPERIENCE]
Let’s look at …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
[AVIATIONEXPERIENCE]
Let’s look at …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn Credit: Shutterstock
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
YOUDESIGNSERVICES

ANDSYSTEMS.
No matter how you call it …
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
WELL,LET’S

CALLTHIS…
OFFIC
IALLY APPRO
VEDOFFIC
IALLYAPPRO
VED
GOOD
ENOUGH
DOINGISTHEHARDPART
#ILA18 Marc Stickdorn
THANK

YOU

VERY

MUCH!
ON STAGE
Marc Stickdorn

@MrStickdorn
SLIDES
Jakob Schneider

@jakoblies
SOFTWARE
www.smaply.com

www.experiencefellow.com
BOOKS
www.tisdt.com

www.tisdd.com

More Related Content

What's hot

IDEO U's Storytelling for Influence course content mapped to the design think...
IDEO U's Storytelling for Influence course content mapped to the design think...IDEO U's Storytelling for Influence course content mapped to the design think...
IDEO U's Storytelling for Influence course content mapped to the design think...Ren Chang Soo
 
Fjord Trends 2018
Fjord Trends 2018  Fjord Trends 2018
Fjord Trends 2018 Fjord
 
The Five Biggest Tech Trends Transforming Government In 2022
The Five Biggest Tech Trends Transforming Government In 2022The Five Biggest Tech Trends Transforming Government In 2022
The Five Biggest Tech Trends Transforming Government In 2022Bernard Marr
 
REIKA Credential 2022
REIKA Credential 2022REIKA Credential 2022
REIKA Credential 2022REIKA
 
Intern Presentation 2011
Intern Presentation 2011Intern Presentation 2011
Intern Presentation 2011Kloong87li
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Matt Gottschalk
 
Unify Design & Deliverables
Unify Design & DeliverablesUnify Design & Deliverables
Unify Design & Deliverablesnathanacurtis
 
Leading Digital Turning Tech into Business Transformation
Leading Digital Turning Tech into Business TransformationLeading Digital Turning Tech into Business Transformation
Leading Digital Turning Tech into Business TransformationCapgemini
 
Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...
Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...
Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...accenture
 
No excuses user research
No excuses user researchNo excuses user research
No excuses user researchLily Dart
 
User Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersUser Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersJason Brush
 
Shaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionShaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionMatt Gottschalk
 
10 spaces-ux capabilities-presentation
10 spaces-ux capabilities-presentation10 spaces-ux capabilities-presentation
10 spaces-ux capabilities-presentationMatt DeYoung
 
Makalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi Langsung
Makalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi LangsungMakalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi Langsung
Makalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi LangsungRetno Anggraeni
 
Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010
Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010
Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010Dave Fondiller
 
IDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptx
IDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptxIDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptx
IDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptxIDA-Ireland
 
MPG Construct Tech Market Update - April 2022
MPG Construct Tech Market Update - April 2022MPG Construct Tech Market Update - April 2022
MPG Construct Tech Market Update - April 2022Madison Park Group
 
Bridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UXBridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UXPlan
 
Background and Professional Work Examples
Background and Professional Work ExamplesBackground and Professional Work Examples
Background and Professional Work ExamplesDistributor One, LLC
 

What's hot (20)

IDEO U's Storytelling for Influence course content mapped to the design think...
IDEO U's Storytelling for Influence course content mapped to the design think...IDEO U's Storytelling for Influence course content mapped to the design think...
IDEO U's Storytelling for Influence course content mapped to the design think...
 
Fjord Trends 2018
Fjord Trends 2018  Fjord Trends 2018
Fjord Trends 2018
 
The Five Biggest Tech Trends Transforming Government In 2022
The Five Biggest Tech Trends Transforming Government In 2022The Five Biggest Tech Trends Transforming Government In 2022
The Five Biggest Tech Trends Transforming Government In 2022
 
REIKA Credential 2022
REIKA Credential 2022REIKA Credential 2022
REIKA Credential 2022
 
Fundamentals of UX Design
Fundamentals of UX DesignFundamentals of UX Design
Fundamentals of UX Design
 
Intern Presentation 2011
Intern Presentation 2011Intern Presentation 2011
Intern Presentation 2011
 
Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019Centrica Global DesignOps Conference 2019
Centrica Global DesignOps Conference 2019
 
Unify Design & Deliverables
Unify Design & DeliverablesUnify Design & Deliverables
Unify Design & Deliverables
 
Leading Digital Turning Tech into Business Transformation
Leading Digital Turning Tech into Business TransformationLeading Digital Turning Tech into Business Transformation
Leading Digital Turning Tech into Business Transformation
 
Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...
Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...
Estudio de Accenture sobre los factores ASG en la Minería para Inversionistas...
 
No excuses user research
No excuses user researchNo excuses user research
No excuses user research
 
User Experience Design: A Primer for Marketers
User Experience Design: A Primer for MarketersUser Experience Design: A Primer for Marketers
User Experience Design: A Primer for Marketers
 
Shaping and implementing a DesignOps function
Shaping and implementing a DesignOps functionShaping and implementing a DesignOps function
Shaping and implementing a DesignOps function
 
10 spaces-ux capabilities-presentation
10 spaces-ux capabilities-presentation10 spaces-ux capabilities-presentation
10 spaces-ux capabilities-presentation
 
Makalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi Langsung
Makalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi LangsungMakalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi Langsung
Makalah Individu Pemikiran Poltik Barat J.J. Rousseau: Demokrasi Langsung
 
Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010
Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010
Boston Consulting Group Survey on E-Readers and Tablets_Key Findings_2010
 
IDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptx
IDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptxIDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptx
IDAIreland_CEO EndofYear_PPT_2022_V7 FINAL VERSION.pptx
 
MPG Construct Tech Market Update - April 2022
MPG Construct Tech Market Update - April 2022MPG Construct Tech Market Update - April 2022
MPG Construct Tech Market Update - April 2022
 
Bridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UXBridging the Physical-Digital Divide: For UX
Bridging the Physical-Digital Divide: For UX
 
Background and Professional Work Examples
Background and Professional Work ExamplesBackground and Professional Work Examples
Background and Professional Work Examples
 

Similar to ILA18 Keynote Marc Stickdorn: Doing is the hard part – How to bring service design into startups and multinationals

UXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX Research
UXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX ResearchUXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX Research
UXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX ResearchTS Balaji
 
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. Balaji
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. BalajiBig Data and Big Ideas: Quantitative Modeling in UX Research - T.S. Balaji
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. BalajiUXPA International
 
Marketing Shake 2015: Data Driven | Data is brief
Marketing Shake 2015: Data Driven | Data is briefMarketing Shake 2015: Data Driven | Data is brief
Marketing Shake 2015: Data Driven | Data is briefamdia
 
Self-Service Analytics Framework - Connected Brains 2018
Self-Service Analytics Framework - Connected Brains 2018Self-Service Analytics Framework - Connected Brains 2018
Self-Service Analytics Framework - Connected Brains 2018LoQutus
 
Designing Innovative Experiences
Designing Innovative ExperiencesDesigning Innovative Experiences
Designing Innovative ExperiencesAlexis Goncalves
 
Techstartupday - Digital Product Design
Techstartupday - Digital Product Design Techstartupday - Digital Product Design
Techstartupday - Digital Product Design Little Miss Robot
 
Uxpin guide to_uxdesign_process_and_documentation
Uxpin guide to_uxdesign_process_and_documentationUxpin guide to_uxdesign_process_and_documentation
Uxpin guide to_uxdesign_process_and_documentationMarcelo Graciolli
 
The 3 Key Barriers Keeping Companies from Deploying Data Products
The 3 Key Barriers Keeping Companies from Deploying Data Products The 3 Key Barriers Keeping Companies from Deploying Data Products
The 3 Key Barriers Keeping Companies from Deploying Data Products Dataiku
 
IT Business Models & The 4 Faces of the CIO
IT Business Models & The 4 Faces of the CIOIT Business Models & The 4 Faces of the CIO
IT Business Models & The 4 Faces of the CIOGar Mac Críosta
 
Innovation Management
Innovation Management Innovation Management
Innovation Management Filippo Scorza
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in businessCathy Wang
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in businessNuno Oliveira
 
Webinar: Business Intelligence From The Inside Out
Webinar: Business Intelligence From The Inside OutWebinar: Business Intelligence From The Inside Out
Webinar: Business Intelligence From The Inside OutCorSourceTechPDX
 
Collaborative Design: Lessons & Observations
Collaborative Design: Lessons & ObservationsCollaborative Design: Lessons & Observations
Collaborative Design: Lessons & ObservationsAdam Connor
 
UX Research Workshop, DTX 2020
UX Research Workshop, DTX 2020UX Research Workshop, DTX 2020
UX Research Workshop, DTX 2020David Farkas
 
Project Management Careers in Data Science
Project Management Careers in Data ScienceProject Management Careers in Data Science
Project Management Careers in Data ScienceGanes Kesari
 

Similar to ILA18 Keynote Marc Stickdorn: Doing is the hard part – How to bring service design into startups and multinationals (20)

UXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX Research
UXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX ResearchUXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX Research
UXPA 2015 Big Data & Big Ideas: The Changing Landscape of UX Research
 
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. Balaji
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. BalajiBig Data and Big Ideas: Quantitative Modeling in UX Research - T.S. Balaji
Big Data and Big Ideas: Quantitative Modeling in UX Research - T.S. Balaji
 
Marketing Shake 2015: Data Driven | Data is brief
Marketing Shake 2015: Data Driven | Data is briefMarketing Shake 2015: Data Driven | Data is brief
Marketing Shake 2015: Data Driven | Data is brief
 
Self-Service Analytics Framework - Connected Brains 2018
Self-Service Analytics Framework - Connected Brains 2018Self-Service Analytics Framework - Connected Brains 2018
Self-Service Analytics Framework - Connected Brains 2018
 
Designing Innovative Experiences
Designing Innovative ExperiencesDesigning Innovative Experiences
Designing Innovative Experiences
 
LA Uncubed presentation
LA Uncubed presentationLA Uncubed presentation
LA Uncubed presentation
 
Techstartupday - Digital Product Design
Techstartupday - Digital Product Design Techstartupday - Digital Product Design
Techstartupday - Digital Product Design
 
Uxpin guide to_uxdesign_process_and_documentation
Uxpin guide to_uxdesign_process_and_documentationUxpin guide to_uxdesign_process_and_documentation
Uxpin guide to_uxdesign_process_and_documentation
 
The 3 Key Barriers Keeping Companies from Deploying Data Products
The 3 Key Barriers Keeping Companies from Deploying Data Products The 3 Key Barriers Keeping Companies from Deploying Data Products
The 3 Key Barriers Keeping Companies from Deploying Data Products
 
IT Business Models & The 4 Faces of the CIO
IT Business Models & The 4 Faces of the CIOIT Business Models & The 4 Faces of the CIO
IT Business Models & The 4 Faces of the CIO
 
Innovation Management
Innovation Management Innovation Management
Innovation Management
 
India's Most Innovative 3D Printing Solution Providers.pdf
India's Most Innovative 3D Printing Solution Providers.pdfIndia's Most Innovative 3D Printing Solution Providers.pdf
India's Most Innovative 3D Printing Solution Providers.pdf
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
 
The design thinking transformation in business
The design thinking transformation in businessThe design thinking transformation in business
The design thinking transformation in business
 
RD2S_algorithm
RD2S_algorithmRD2S_algorithm
RD2S_algorithm
 
Webinar: Business Intelligence From The Inside Out
Webinar: Business Intelligence From The Inside OutWebinar: Business Intelligence From The Inside Out
Webinar: Business Intelligence From The Inside Out
 
META - Dark.pptx
META - Dark.pptxMETA - Dark.pptx
META - Dark.pptx
 
Collaborative Design: Lessons & Observations
Collaborative Design: Lessons & ObservationsCollaborative Design: Lessons & Observations
Collaborative Design: Lessons & Observations
 
UX Research Workshop, DTX 2020
UX Research Workshop, DTX 2020UX Research Workshop, DTX 2020
UX Research Workshop, DTX 2020
 
Project Management Careers in Data Science
Project Management Careers in Data ScienceProject Management Careers in Data Science
Project Management Careers in Data Science
 

More from Marc Stickdorn

Customer Journey Mapping and CX Research
Customer Journey Mapping and CX ResearchCustomer Journey Mapping and CX Research
Customer Journey Mapping and CX ResearchMarc Stickdorn
 
Service Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwordsService Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwordsMarc Stickdorn
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design ThinkingMarc Stickdorn
 
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...Marc Stickdorn
 
SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.Marc Stickdorn
 
SDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeysSDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeysMarc Stickdorn
 
SDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovationSDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovationMarc Stickdorn
 

More from Marc Stickdorn (7)

Customer Journey Mapping and CX Research
Customer Journey Mapping and CX ResearchCustomer Journey Mapping and CX Research
Customer Journey Mapping and CX Research
 
Service Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwordsService Design Thinking - How to successfully innovate beyond buzzwords
Service Design Thinking - How to successfully innovate beyond buzzwords
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
 
SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.
 
SDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeysSDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeys
 
SDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovationSDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovation
 

Recently uploaded

STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...Pranav Subramanian
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesVellyslav Petrov
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...Pranav Subramanian
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssNadaMohammed714321
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfLucyBonelli
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppNadaMohammed714321
 
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSIONPORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSIONAnastasiya Kudinova
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...Pranav Subramanian
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssNadaMohammed714321
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisPeclers Paris
 
PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024       ANASTASIYA KUDINOVAPORTFOLIO 2024       ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVAAnastasiya Kudinova
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxKevinYaelJimnezSanti
 
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Yantram Animation Studio Corporation
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppNadaMohammed714321
 
Unlock Canva Pro for Free Today - Canva Pro for Free.pdf
Unlock Canva Pro for Free Today - Canva Pro for Free.pdfUnlock Canva Pro for Free Today - Canva Pro for Free.pdf
Unlock Canva Pro for Free Today - Canva Pro for Free.pdfLewis John
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfCristobalHeraud
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesThomas Schielke
 
eCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdfeCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdfswdukle
 
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...Pranav Subramanian
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine CharlottePulte
 

Recently uploaded (20)

STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
STITCH: HOW MIGHT WE PROMOTE AN EQUITABLE AND INCLUSIVE URBAN LIFESTYLE PRIOR...
 
ArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern HomesArtWaves 2024 - embracing Curves in Modern Homes
ArtWaves 2024 - embracing Curves in Modern Homes
 
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
TIMBRE: HOW MIGHT WE REMEDY MUSIC DESERTS AND FACILITATE GROWTH OF A MUSICAL ...
 
guest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssssguest bathroom white and blue ssssssssss
guest bathroom white and blue ssssssssss
 
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdfsimpson-lee_house_dt20ajshsjsjsjsjj15.pdf
simpson-lee_house_dt20ajshsjsjsjsjj15.pdf
 
Karim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 pppppppppppppppKarim apartment ideas 01 ppppppppppppppp
Karim apartment ideas 01 ppppppppppppppp
 
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSIONPORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
PORTFOLIO 2024_ANASTASIYA KUDINOVA / EXTENDED VERSION
 
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
ALISIA: HOW MIGHT WE ACHIEVE HIGH ENVIRONMENTAL PERFORMANCE WHILE MAINTAINING...
 
guest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssssguest bathroom white and bluesssssssssss
guest bathroom white and bluesssssssssss
 
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers ParisFW25-26 Knit Cut & Sew Trend Book Peclers Paris
FW25-26 Knit Cut & Sew Trend Book Peclers Paris
 
PORTFOLIO 2024 ANASTASIYA KUDINOVA
PORTFOLIO 2024       ANASTASIYA KUDINOVAPORTFOLIO 2024       ANASTASIYA KUDINOVA
PORTFOLIO 2024 ANASTASIYA KUDINOVA
 
Niintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptxNiintendo Wii Presentation Template.pptx
Niintendo Wii Presentation Template.pptx
 
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
Exploring Tehran's Architectural Marvels: A Glimpse into Vilaas Studio's Dyna...
 
Karim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 pppppppppppppppKarim apartment ideas 02 ppppppppppppppp
Karim apartment ideas 02 ppppppppppppppp
 
Unlock Canva Pro for Free Today - Canva Pro for Free.pdf
Unlock Canva Pro for Free Today - Canva Pro for Free.pdfUnlock Canva Pro for Free Today - Canva Pro for Free.pdf
Unlock Canva Pro for Free Today - Canva Pro for Free.pdf
 
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdfARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
ARCHITECTURAL PORTFOLIO CRISTOBAL HERAUD 2024.pdf
 
How Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives citiesHow Apple strives for the perfect sky and revives cities
How Apple strives for the perfect sky and revives cities
 
eCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdfeCultify brand guidelines- Shamika Dukle.pdf
eCultify brand guidelines- Shamika Dukle.pdf
 
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
LIGHTSCAPES: HOW MIGHT WE DESIGN AN INCLUSIVE AND ACCESSIBLE CLASSICAL CONCER...
 
Piece by Piece Magazine
Piece by Piece Magazine                      Piece by Piece Magazine
Piece by Piece Magazine
 

ILA18 Keynote Marc Stickdorn: Doing is the hard part – How to bring service design into startups and multinationals