Design Thinking 101 - Prototyping

2. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program

3. “If you’re not prepared to be wrong, you’ll never come up with anything original” - Sir Ken Robinson

4. “They slow us down to speed us up. By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long.” Tim Brown, CEO & President of IDEO

5. The sooner you fail, the faster you learn David Kelley

6. WHAT IS IT? PROTOTYPING

7. Representations of concepts PROTOTYPES

8. Hypothesis PROTOTYPES

9. Small Bets PROTOTYPES

10. WHY DO WE DO IT? PROTOTYPING

11. CREATE OPTIONS PROTOTYPING

12. USER INSIGHT PROTOTYPING

13. TRIAL & ERROR PROTOTYPING

14. SYSTEMIC CHANGE PROTOTYPING

15. INTERVENTION PROTOTYPING

16. VALIDTION PROTOTYPING

17. Proof of Concept PROTOTYPING

18. Research PROTOTYPING

19. Helps you listen to your customers PROTOTYPING

20. Helps you understand what the customer is trying to do PROTOTYPING

21. … but a customer can not tell you what to develop PROTOTYPING

22. Write your questions in the chat

23. Make a Rapid Prototype

25. Make a Rapid Prototype Storyboarding

26. 2 minutes Service Scenario

27. EXPLORE (RE)FRAME IMPLEMENT diverge converge diverge converge create choice make choice create choice make choice WHEN DO YOU USE IT? DOUBLE DIAMOND

28. PROBLEM SPACE SOLUTION SPACE diverge converge diverge converge DOUBLE DIAMOND WHEN DO YOU USE IT?

29. PROBLEM SPACE SOLUTION SPACE diverge converge diverge converge DOUBLE DIAMOND LEARNING ORGANISATION

30. ITERATIONS PROTOTYPING

31. CONTINUOUS IMPROVEMENT PROTOTYPING

32. CONTINUOUS DEVELOPMENT PROTOTYPING

33. CONTINUOUS INNOVATION PROTOTYPING

34. CONTINUOUS LEARNING PROTOTYPING

35. FAILING FORWARD PROTOTYPING

36. FAIL FAST FAIL CHEAP PROTOTYPING

37. Simplifying is key in any creative process. Make it simple enough to move forward without fear failure START SMALL, SCALE UP

38. LIVING IN BETA PROTOTYPING

40. PROTOTYPING

41. Waterfall & Stage Gate

42. Waterfall & Stage Gate

44. 2 minutes Sketch

45. From ‘The Entrepreneurs Guide to Customer Development’ LEAN STARTUP

46. PROBLEM SOLUTION FIT A problem worth solving… ”when you have evidence that customers care about certain jobs, pains, and gains. At this stage you've proved the existence of a problem and have designed a value proposition that addresses your customers' jobs, pains and gains.”

47. PROBLEM SOLUTION FIT Low-Fidelity Prototypes

48. PROBLEM SOLUTION FIT

49. PRIORITISE WHAT TO TEST Popular Models are e.g.: ICE > Impact + Con fi dence + Ease PIE > Potential + Importance + Ease … score is based on opinions

50. Idea Priority Map Plot the developed ideas based on customer impact and feasibility High Customer Impact Low Customer Impact Feasible in Short Term Feasible in Long Term

51. From ‘The Entrepreneurs Guide to Customer Development’

52. PRODUCT MARKET FIT “… the degree to which a product satis fi es a strong market demand. Product/market fi t has been identi fi ed as a fi rst step to building a successful venture in which the company meets early adopters, gathers feedback and gauges interest in its product(s).”

53. PRODUCT MARKET FIT

54. The proof of the pudding is in the eating … do people interact with it? … do people come back to it? … do people promote it? … do people pay for it? PRODUCT MARKET FIT

55. PRODUCT MARKET FIT High-Fidelity Prototypes

56. PRODUCT CHANNEL FIT When your product attributes are molded to fi t with a speci fi c distribution channel.

57. PRODUCT CHANNEL FIT When your product attributes are molded to fi t with a speci fi c distribution channel.

59. Get familiar with jargon, the language. This can be confusing and can make us insecure. PROTOTYPING

61. 2 minutes Desktop Walkthrough

62. Tangible & Intangible PROTOTYPING

63. Products & Services PROTOTYPING

64. Of fl ine & Online PROTOTYPING

65. LOW-FIDELITY PROTOTYPE PROTOTYPING

66. LOW-FIDELITY PROTOTYPE RAPID PROTOTYPING

67. LOW-FIDELITY PROTOTYPE bodystorming, service walkthrough, service simulation, and role-play

70. LOW-FIDELITY PROTOTYPE Wizard of Oz Prototyping Behavioral Prototyping

71. THINK WITH YOUR HANDS LOW-FIDELITY PROTOTYPE

72. SKETCHING LOW-FIDELITY PROTOTYPE

73. Desktop Walkthrough LOW-FIDELITY PROTOTYPE

74. LEGO SERIOUS PLAY LOW-FIDELITY PROTOTYPE

75. LEGO SERIOUS PLAY LOW-FIDELITY PROTOTYPE

76. Paper Prototyping LOW-FIDELITY PROTOTYPE

77. LOW-FIDELITY PROTOTYPE Mockups

78. FUTURE JOURNEY MAP LOW-FIDELITY PROTOTYPE Customer Journey Mapping for Hiring and Onboarding Service MIA She is a Senior Brand Manager based in Luxembourg. OBJECTIVES She is extremely focused on delivering results. She is sociable and likes to stay ahead of new trends’ QUOTE “THE BEST MOMENT FOR ME IS DEFINITELY WHEN I GOT APPOINTED TO WORK FOR THE NO. 1 GLOBAL BRAND! I FEEL PROUD EVERY DAY TO WORK FOR THIS BRAND” CAREER WEBSITE CAREER WEBSITE HR Services to Support and Delight Service Scenario 03 CAREER WEBSITE Service Scenario 04 ON-BOARDING PLANNING ONBOARDING PLAN EXPERIENCE STAGES TOUCHPOINTS NEW HIRE An aspirational Customer Journey of a Newly Hired Associate. phone Social media & contacts Network events CONSIDERING/SEARCH NEGOTIATING DECIDING OFFER FEELING WELCOME ACTIONS The Candidate finds information on the KO website. The Candidate completes interviews. The Candidate easily submits job application. Initial communication confirms mutual interest. The Candidate gets ready for the interview. The Candidate provides references for final process. The Candidate receives the final offer letter. The Candidate resigned from the current job. The Candidate receives personalized feedback via email & phone. The Candidate receives tips for the scheduled interview. The offer package is delivered and negotiated. The offer is signed and returned. The Welcome Package is received by Candidate. Candidate receives call from manager. Candidate is introduced to Buddy. “I AM VERY EXCITED ABOUT POSSIBLE JOB OPPORTUNITIES AT KO.” “THE PROMPT FEEDBACK MADES ME FEEL VERY CONFIDENT.” “I FEEL VERY CONFIDENT BECAUSE THE JOB DESCRIPTIONS WERE INSPIRING AND CLEAR.” “I APPRECIATED THE ACCURACY AND QUALITY OF PACKAGES.” “I’M EXCITED AND ANXIOUS ABOUT JOB INTERVIEWS BUT HAVING RECEIVED DETAILS FROM THE T.A.P., I’M FEELING CONFIDENT & PREPARED FOR MY INTERVIEWS.” “I AM DELIGHTED TO START MY NEW JOB AND I’M THRILLED WHEN I RECEIVE MY WELCOME PACK.” “I’M DELIGHTED TO TALK TO MY NEW MANAGER & MEET MY ON BOARDING BUDDY.” “I LIKE THE PROMPT AND PESONAL CONTACT, IT MOTIVATED ME A LOT!” “I HAPPILY ACCEPTED THIS FANTASTIC OFFER.” BACK OFFICE NARRATIVE I think it’s time for a new challenge, in a place where I can contribute & be creative. There’s no growth potential here, it’s time to go online and see what’s out there. Mia gets an email from the T.A.P. to say she has been selected for interview and has scheduled a time. Mia is delighted when she receives more information about the role, the type of interview & a link to the KO website to help her prepare. Mia receives an email from the T.A.P. to say the interview went well and they would like to schedule another. Mia gets an email from the T.A..P. to tell her she has been successful & KO would like to offer her the job. T.A.P. tells her she will send her the offer letter. Mia receives the offer letter & discusses some final negotiations. She is excited to be starting with KO & returns the signed offer letter. Mia is thrilled when she receives a welcome pack from KO in the post. Along with some KO goodies she also receives details about the Co. & an org chart to help her see where her role fits in the Co. Mia gets a welcome call from her Manager to chat about the new role & tells her she will be supported by a Buddy while on boarding. Mia tells her friend that she saw this cool job on KO website and she tells her how easy it was for her to apply for the job on the KO website using her Linked In profile. Mia looks for further information about the role on the KO website and she finds the video testimonial about the role provides her with a real sense of what the new role entails. T.A.P. T.A.P. Buddy The Talent receives the application and make it available for the Talent Acquisition Partners The recruitment staff keeps the communication with Candidate active and useful T.A.P. recives the information about candidate and gets ready for Candidate first Interview T.A.P. stays in contact with the Candidate for feedback and to schedule further interviews if required. planning T.A.P. prepares the draft offer package T.A.P. sends the official offer letter T.A.P. contacts S.P.C. to activate On-Boarding process S.P.C. receives notification about the successful Candidate and sends out Welcome Pack S.P.C. involves Manager & On Boarding Buddy in On Boarding Plan Offer Manager Manag Ca phone T.A.P. S.P.C. S.P.C. T.A.P. Welcome Package email email email KO website KO website KO website KO website KO website KO website KO website C.M.T.

79. Storyboarding LOW-FIDELITY PROTOTYPE

80. SERVICE SCENARIOS LOW-FIDELITY PROTOTYPE

81. SERVICE SCENARIOS LOW-FIDELITY PROTOTYPE

82. Live Prototyping LOW-FIDELITY PROTOTYPE

84. Remember while presenting your prototype you need to make sure you are unbiased. You’re trying to learn, not to sell anything

86. 2 minutes Wizard of Oz Prototype

87. HIGH-FIDELITY PROTOTYPE PROTOTYPING

88. Live Prototyping LOW-FIDELITY PROTOTYPE

89. Study HIGH-FIDELITY PROTOTYPE

90. MVP HIGH-FIDELITY PROTOTYPE

91. WIRE FRAMES HIGH-FIDELITY PROTOTYPE

92. MVP HIGH-FIDELITY PROTOTYPE

93. PILOT HIGH-FIDELITY PROTOTYPE

94. POP-UP SHOP HIGH-FIDELITY PROTOTYPE

96. Service Scenario Make a Rapid Prototype

97. 2 minutes Service Scenario

98. Room-Storming Body-Storming Experience / Behaviour Abstract/ Low-Fi Realistic Service Scenarios Future Journey Maps Frameboards Paper prototyping Wire Frame Prototyping Functional Prototype Video Prototype Wizard-of-Oz Prototype Interaction Prototype (in Context) Interaction Prototype (in UX /lab) Co-Creation Research Measuring

99. Learning Framework EMPATHISE What is the problem? IDEATE How do we solve it? PROTOTYPE How do we create it? TEST Does it work? DISCOVER What is new and important? SOLUTION SPACE PROBLEM SPACE REFRAME What de we focus on?

100. Don’t fall in love with your idea

101. Fail Forward. There is no other way.

102. Arne van Oosterom Creative Leadership Coach at Blue Sky Republic Founder DesignThinkers Group & Academy Advisor HBA Ambassador program

104. PROTOTYPING

105. PROTOTYPING

Design Thinking 101 - Prototyping

Design Thinking 101 - Prototyping

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