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('$!).!
('
   ,,




                &' !"#$%
      +




                             ('
    -'




                                $
       *




                                 $)
          +!




                                    (!
            )




                    !)
                  )+
                  (*
('$!).!
“Research current situation”
 ('$!).!
“Research current situation”   DELIVERABLES:
                               / Stakeholders map
                               / Context map
                               / Benchmark report
                               / Customer Journey map
                               / Touchpoint analysis
                               / Ethnographic report
                               / Jobs & Outcomes analyses
 ('$!).!
('
   $$
      )(
        !
('          “Translating insights into
   $$       ideas and new opportunities”
      )(
        !
('          “Translating insights into
   $$       ideas and new opportunities”
      )(
        !
            DELIVERABLES:
            / Concepts
            / Moodboards
            / Scenario’s
            / Prototypes
(*
   )+!
      )
)
                  )+!
               (*
“Designing new services or
product/ service combinations ”
)
                                            +!
DELIVERABLES:




                                           )
/ Service blueprint




                                        (*
/ Service ecosystem
/ Training people
/ Look-and-Feel
/ Building touchpoints
/ Marketing strategy     “Designing new services or
/ Developing campaign    product/ service combinations ”
)
            +!
       '*
     +-
   ,,
('
('
                       ,,
                         +-
                           '*
“Going to market”




                           +!
                             )
DELIVERABLES:
/ Rollout
/ Execution strategy & campaign
/ Implementing touchpoints




                                            ('
/ Facilitating ongoing conversations
/ Co-creating value




                                               ,,
/ Highly competitive service organisation




                                                 +-
                                                   '*
“Going to market”




                                                   +!
                                                     )
“Research current situation”
 ('$!).!
('$!).!
('
   ,,




                &' !"#$%
      +




                             ('
    -'




                                $
       *




                                 $)
          +!




                                    (!
            )




                    !)
                  )+
                  (*
&' !"#$%
Amsterdam
February 2011

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DO THINK

  • 1. ('$!).! (' ,, &' !"#$% + (' -' $ * $) +! (! ) !) )+ (*
  • 4. “Research current situation” DELIVERABLES: / Stakeholders map / Context map / Benchmark report / Customer Journey map / Touchpoint analysis / Ethnographic report / Jobs & Outcomes analyses ('$!).!
  • 5. (' $$ )( !
  • 6. (' “Translating insights into $$ ideas and new opportunities” )( !
  • 7. (' “Translating insights into $$ ideas and new opportunities” )( ! DELIVERABLES: / Concepts / Moodboards / Scenario’s / Prototypes
  • 8. (* )+! )
  • 9. ) )+! (* “Designing new services or product/ service combinations ”
  • 10. ) +! DELIVERABLES: ) / Service blueprint (* / Service ecosystem / Training people / Look-and-Feel / Building touchpoints / Marketing strategy “Designing new services or / Developing campaign product/ service combinations ”
  • 11. ) +! '* +- ,, ('
  • 12. (' ,, +- '* “Going to market” +! )
  • 13. DELIVERABLES: / Rollout / Execution strategy & campaign / Implementing touchpoints (' / Facilitating ongoing conversations / Co-creating value ,, / Highly competitive service organisation +- '* “Going to market” +! )
  • 15. ('$!).! (' ,, &' !"#$% + (' -' $ * $) +! (! ) !) )+ (*
  • 17.

Editor's Notes

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