Daniel Burka - Iterative Design Strategies

Photo Credit: kevindooley Evolution of your Design Iteration & You Designing Adaptable Websites Daniel Burka – Digg Creative Director – Pownce Co-founder

Credit: Martin_Heigan Your design sucks Trust me, you can do better

Credit: Mark Trammell aka chasingfun Are you in or out? contract work vs in-house design

Read this book Stewart Brand - How Buildings Learn

High road architecture

High road website

Low road architecture

Low road Website

Look what you can do! Build yourself a castle in no time!

Establish a visual language Avoid the Tower of Babel

Example from Pownce

Mezzoblue Mozilla Digg (thanks Dave!!)

Desire paths Don’t try to predict everything Credit: Phil Gyford

Adapt to Scale It’s a great problem to have

Subtraction is iteration too Try to remove as much as you add Credit: Rev Dan Catt

Realign, don’t Redesign Cameron Moll is clever Credit: kk+ (ﬂickr)

“Every time I hear a designer say the word innovation I reach for my revolver.... so I can shoot them in the face” Stuart Butterﬁeld, Flickr March, 2008

Make time for iteration Don’t overbook yourself on new stuff Don’t hesitate to release Credit: Jeremy Keith

Don’t panic! Listen and learn carefully before reacting

Low road design is much easier to adapt Realign, don’t redesign Create a visual language and iterate it You can’t predict all eventualities Remove as much as you add Don’t be over reactive Make time for iteration

A case study Digg comments system 2005-2008

Doesn’t scale 2005

Limited functionality Doesn’t scale 2005

Data isn’t very compact Limited functionality Doesn’t scale 2005

Design is awfully literal Data isn’t very compact Limited functionality Doesn’t scale 2005

Still doesn’t scale that well 2006

Nesting confuses novices Still doesn’t scale that well 2006

Nesting too basic for experts Nesting confuses novices Still doesn’t scale that well 2006

Top posting rampant Nesting too basic for experts Nesting confuses novices Still doesn’t scale that well 2006

Scales! ... but slower UI 2007

Nesting! ... but cluttered Scales! ... but slower UI 2007

Interactions awkward Nesting! ... but cluttered Scales! ... but slower UI 2007

Hard to locate your comments Interactions awkward Nesting! ... but cluttered Scales! ... but slower UI 2007

Scales better... much faster 2008

More functionality, less clutter Scales better... much faster 2008

Interactions stronger More functionality, less clutter Scales better... much faster 2008

Start looking for cracks... Interactions stronger More functionality, less clutter Scales better... much faster 2008

Adapt to survive If iterative design isn’t instinctual, be convincing

Thanks! Questions? Slides will be on deltatangobravo.com

http://www.slideshare.net	25
http://www.incredibleslideshows.com	10
http://aprilliza.com	2
http://bookmarkingsites.com	2
http://buyvideogamesonline.org	2
http://21stcenturyrobots.com	1
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Daniel Burka - Iterative Design Strategies

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