The first 15 minutes Creating
great new user experiences #designfirst15min Rob Goodla e .me/g Daniel Burka @dburka

1 hour 5 minute walk

Credit: Flickr user ‘Ian Hampton’

Credit:
Flickr user
‘Ninjam83’

My Mini Cooper

BART at SFO Credit: Flickr
user ‘FHKE’

... glass houses Credit: Flickr
user ‘Leo Reynolds’ Credit: Flickr user ‘x-ray delta one’

“We design for ourselves first”
Jason Fried — 37signals

Design with
empathy

WTH??? We need the old
FB back... this is ridiculous!!! Why wont you let me sign in? I WANT THE OLD FAFEBOOK [sic] BACK THIS SHIT IS WACK!!!!!

Credit: Flickr user ‘Ben Haisch’
Date before demanding commitment Get your users invested before you propose

Help people make something they’d
hate to lose. “Save your progress” Credit: Flickr user ‘karpov the wrecked train’

Or provide a treasure map
The thing over the wall is worth your investment Credit: Flickr user ‘Fanboy 30’

The ‘Ah hah’ moment

400 MM 300 MM 200
MM 5% 100 MM 2004 2005 2006 2007 2008 2009 2010

Feedback Cycles

Blake Ross likes this Adam
Mosseri Amazing Photo! 10 minutes ago Mark Bixby Cool story bro. 8 minutes ago Soleio This is awesome. 3 minutes ago

Make education an experience Teach
new people without relying on a textbook Credit: Flickr user ‘kcolwell’

Try not to over-think it
Teaching isn’t always rocket science Credit: Flickr user ‘Velo Steve’

See your new user experience
with fresh eyes... Get newcomers invested right away Discover your ‘aha moment’ and get to it quickly Set small goals that expand into larger ones Teach by doing as well as by telling Credit: Flickr user ‘Spookygonk’

Photo: Flickr user Peter Kurdulija
Thanks! Questions? slides will be on slideshare.net/dburka