Designing the First Fifteen Minutes

Daniel Burka
Daniel BurkaInterface Designer at milk, tinyspeck, digg, pownce, silverorange,
The first 15 minutes
Creating great new user experiences

#designfirst15min



Rob Goodla e   .me/g


Daniel Burka @dburka
Designing the First Fifteen Minutes
1 hour 5 minute walk
Designing the First Fifteen Minutes
Credit: Flickr user ‘Ian Hampton’
Credit:
Flickr user
‘Ninjam83’
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
My Mini Cooper
Designing the First Fifteen Minutes
BART at SFO




Credit: Flickr user ‘FHKE’
... glass houses




      Credit: Flickr user ‘Leo Reynolds’
                 Credit: Flickr user ‘x-ray delta one’
“We design for
ourselves first”
    Jason Fried — 37signals
Designing the First Fifteen Minutes
Design with
empathy
WTH??? We need the old FB back...
        this is ridiculous!!!




    Why wont you let me sign in?




I WANT THE OLD FAFEBOOK [sic] BACK
       THIS SHIT IS WACK!!!!!
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Credit: Flickr user ‘Ben Haisch’




Date before demanding commitment
Get your users invested before you propose
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Help people make something they’d hate to lose.



“Save your progress”




Credit: Flickr user ‘karpov the wrecked train’
Designing the First Fifteen Minutes
Or provide a treasure map
 The thing over the wall is worth your investment




                           Credit: Flickr user ‘Fanboy 30’
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
The ‘Ah hah’ moment
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
400 MM



300 MM



200 MM
                   5%
100 MM




2004     2005   2006   2007   2008   2009   2010
Designing the First Fifteen Minutes
Feedback Cycles
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Blake Ross likes this

   Adam Mosseri Amazing Photo!
   10 minutes ago


   Mark Bixby Cool story bro.
   8 minutes ago

   Soleio This is awesome.
   3 minutes ago
Make education an experience
Teach new people without relying on a textbook




                                                      Credit:
                                                 Flickr user
                                                   ‘kcolwell’
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Designing the First Fifteen Minutes
Try not to over-think it


            Teaching isn’t always rocket science

Credit: Flickr user
‘Velo Steve’
Designing the First Fifteen Minutes
See your new user experience with fresh eyes...


Get newcomers invested right away


Discover your ‘aha moment’ and get to it quickly


Set small goals that expand into larger ones


Teach by doing as well as by telling


                                               Credit: Flickr user
                                                 ‘Spookygonk’
Photo: Flickr user Peter Kurdulija




Thanks! Questions?
slides will be on slideshare.net/dburka
1 of 58

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Designing the First Fifteen Minutes