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How to prototype and influence people
Jul. 7, 2010•0 likes•50,299 views
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How to prototype and influence people
- HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza
- TO DESIGN IS TO INSPIRE PARTICIPATION
- THE VALUE OF AN IDEA IS 0
- UNLESS IT CAN BE COMMUNICATED
- HOW WE USUALLY DEMO A PRODUCT
- HOW WE USUALLY DEMO A PRODUCT
- SOME CRAZY IDEAS FIREFOX MOBILE UBIQUITY & TASKFOX JETPACK TABCANDY NEW TAB EXPERIENCE
- COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
- COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO IDEA: Manage your tabs spatially.
- COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO WRITE UP: That late night email.
- COMMUNICATION BANDWIDTH MOCKUPS: PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
- COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO PROTOTYPE: See demo
- COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
- COMMUNICATION BANDWIDTH PROTOTYPE MOCKUPS WRITE UP IDEA VIDEO
- THE GOAL OF PROTOTYPING
- TO CONVINCE YOURSELF AND OTHERS OF AN IDEA
- THE PRINCIPALS OF PROTOTYPING
- 0 No matter how good you are, there is no substitute for trying it. You are wrong.
- 1 Aim to finish the first-pass in a day.
- Wii Controller
- Palm Pilot
- 1 Aim to finish the first-pass in a day. * Do less. * If you hit a wall, try another tack.
- 2 You are making a touchable sketch. * You don’t have to paint every line, just the main ones. * To the user, the interface is the product.
- 2
- 2
- 2
- 2
- 2 The image psych.
- 3 A tight feedback loop is key. * Try try try. (Why we made Jetpack) * Dogfood
- 4 You are iterating your solution as well as your understanding of the problem.
- 4 Make the best paper airplane.
- 4 Make the best paper airplane. Make a paper plane that glides well.
- 4 Make the best paper airplane. Make a paper plane that glides well. Make a pure paper-plane that glides well and can be thrown.
- 4 Make a pure paper-plane that glides well and can be thrown. Make a pure paper-plane that glides well, can be launched, and has most of its weight up front.
- 4
- 4 Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and a non-floppy fuselage.
- 4 Make the best paper plane. Make a pure paper-plane that glides well, can be launched, has most of its weight up front, and has a non-floppy fuselage.
- 5 Treat the code as throw-away, but be ready to refactor.
- The Tools jQuery + HTML + CSS jqueryfordesigners.com
- 0. You are going to get it wrong the fist time. 1. Try to finish the first artifact in a day. 2. Iterate fast. Dogfood much. 3. You will change the problem you are trying to solve. 4. Plan to throw it away.
- Reach for the a light-weight prototype first.
- THE VALUE OF AN IDEA IS 0 UNLESS IT CAN BE COMMUNICATED
- SELL THE DREAM
- PITCH YOU AUDIENCE HOW DOES IT MAKE THEIR LIFE BETTER?
- SELL THE DREAM * * not this way
- * * this way
- TELL A STORY
- BE DRAMATIC
- THAT IS HOW TO PROTOTYPE AND INFLUENCE PEOPLE aza raskin, creative lead for firefox, @azaaza
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